FCB Interface, an integrated creative agency within the FCB Group India, has been awarded the creative mandate for Versuni India Home Solutions’ Philips Kitchen Appliances and Philips Garment Care businesses. This noteworthy accomplishment confirms FCB Interface’s standing as a dominant force in the marketing and communication industry.
FCB Interface has been tasked with leading the marketing and communication campaigns for a variety of cutting-edge Philips products, such as air fryers, mixer grinders, steam irons, and garment streamers.
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Pooja Baid – chief marketing officer, Versuni India Home Solutions (formerly Philips Domestic Appliances India), said,
“We are thrilled to announce our partnership with FCB Interface to enhance our presence in the Kitchen Appliances and Garment Care sectors across all touchpoints. Their innovative approach and creative prowess align perfectly with our vision for scaling the Airfryers and Garment Steamer categories in India. Together, we are poised to redefine consumer experiences and elevate our brand presence to new heights. We eagerly anticipate the boundless creativity and strategic insight that FCB Interface will bring to the table, driving impactful engagement and fostering meaningful connections with our audience.”
On the win, Gaurav Dudeja, CEO of FCB Interface, expressed,
“Philips is a brand with an incredible legacy, both in India and globally. And it’s amazing how its equity has withstood the test of time and the multiple categories it straddles. With innovation at its core, the brand constantly aims to open up new categories and behaviours, and that’s a fascinating challenge to take up. Our mandate is to deliver full-funnel solutions across the entire range of home appliances that drive growth for the brand and build brand love. Personally, this is my second stint on this amazing brand, and I’m grateful and excited in equal measure for the opportunity that lies ahead. There’s some amazing work already in the pipeline, so watch this space for more.”
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