FCB Interface Secures Creative Mandate for Philips Home Appliances
FCB Interface, an integrated creative agency within the FCB Group India, has been awarded the creative mandate for Versuni India Home Solutions’ Philips Kitchen Appliances and Philips Garment Care businesses. This noteworthy accomplishment confirms FCB Interface’s standing as a dominant force in the marketing and communication industry.
FCB Interface wins creative mandate for Philips Home Appliances
FCB Interface has been tasked with leading the marketing and communication campaigns for a variety of cutting-edge Philips products, such as air fryers, mixer grinders, steam irons, and garment streamers.
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Here’s what they said
Pooja Baid – chief marketing officer, Versuni India Home Solutions (formerly Philips Domestic Appliances India), said,
“We are thrilled to announce our partnership with FCB Interface to enhance our presence in the Kitchen Appliances and Garment Care sectors across all touchpoints. Their innovative approach and creative prowess align perfectly with our vision for scaling the Airfryers and Garment Steamer categories in India. Together, we are poised to redefine consumer experiences and elevate our brand presence to new heights. We eagerly anticipate the boundless creativity and strategic insight that FCB Interface will bring to the table, driving impactful engagement and fostering meaningful connections with our audience.”
On the win, Gaurav Dudeja, CEO of FCB Interface, expressed,
“Philips is a brand with an incredible legacy, both in India and globally. And it’s amazing how its equity has withstood the test of time and the multiple categories it straddles. With innovation at its core, the brand constantly aims to open up new categories and behaviours, and that’s a fascinating challenge to take up. Our mandate is to deliver full-funnel solutions across the entire range of home appliances that drive growth for the brand and build brand love. Personally, this is my second stint on this amazing brand, and I’m grateful and excited in equal measure for the opportunity that lies ahead. There’s some amazing work already in the pipeline, so watch this space for more.”
Read More: FCB Ulka Onboards Hemant Shringy as Chief Creative Officer
IPG Mediabrands Wins Media and Creative Mandate for Air India
Air India’s creative and media mandate was awarded to IPG-owned media investment company IPG Mediabrands following a months-long pitch last year. Initiative, a company of IPG Mediabrands, will handle the account. The media planning and buying group’s victory gave advertising holding company IPG more bragging rights, especially because Initiative’s creative partner McCann Worldgroup India secured Air India’s global creative mandate in 2023.
Initiative bags Air India’s media and creative mandate
The mandate assigned McCann Worldgroup India the task of revitalizing the heritage airline brand’s advertising and communication after a drawn-out pitch process last year. A new brand platform and an extensive array of multi-channel marketing communications have been developed by the agency. With an account value in the hundreds of crores, Air India is among the most prestigious and substantial in the nation as the airline brand experiences a significant metamorphosis. One of the most well-known brands in the country is Air India.
Tata Group’s plans for Air India
The Tata Group has been working to unify all of its airline operations under Air India. The salt-to-software company purchased Air India for INR 18,000 crore in 2021 as part of government disinvestment. Early in March 2024, Vistara, a joint venture between Tata Group and Singapore Airlines, and Air India were approved for merger by Singapore’s competition watchdog.
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Dentsu Creative Bags the Creative Mandate for Motorola India
Motorola has selected Dentsu Creative India as its creative agency. The agency, which will service the brand out of its Delhi office, won the mandate after a multi-agency pitch. The brand’s integrated campaign approach has been strategically enhanced by the addition of Dentsu Creative as a creative partner. It will thereby strengthen its overall marketing strategy.
Dentsu Creative wins Motorola India’s Creative Mandate
Dentsu Creative will lead a broad range of services across digital and mainline platforms per the mandate. Proposal development, planning, and strategy decks, planning and competition benchmarking, social media creatives, media requirements covering digital, ATL (above the line), and retail, as well as ORM (online reputation management) and social listening, are all included in this.
Motorola India’s brand integration enhanced
When it comes to creating campaigns for a wide range of clients, Dentsu Creative India is renowned for its integrated approach. Its collaboration with Motorola India not only demonstrates its dedication to quality. It also solidifies its standing as a reliable creative partner in the sector. Dentsu Creative PR and iProspect, two Dentsu India agencies, are in charge of Motorola India’s PR and media relations, respectively.
Read More: Omnicom Secures Creative Mandate for Air India Express
Here’s what they said
Shivam Ranjan, marketing head, Motorola Asia Pacific said,
“We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”
Ujjwal Anand, managing partner, Dentsu Creative India added,
“We are honored and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola’s success in the vibrant and ever-evolving Indian smartphone market.”
Read More: Gozoop Secures the Creative Mandate for The LEGO Group In India
Gozoop Secures the Creative Mandate for The LEGO Group In India
Danish construction toy manufacturer Lego has selected Gozoop Group to manage its creative account in India. 2024 marks the company’s 92nd anniversary of its founding. It was established in 1932. According to reports, the company employs over 25,000 people and has about 42 offices worldwide. Bhavana Mandon, Marketing Director for India at Lego, was recently elevated to the position of Country Manager.
Gozoop wins Lego’s creative mandate in India
Lego has built Legoland amusement parks all over the world to take advantage of its large consumer base, much like some well-known media companies have done. Additionally, Gozoop Group just won BN Group, a manufacturer of edible oil, an integrated marketing mandate. The group’s Mumbai office will handle the mandate. Gozoop is an independent integrated marketing group serving India and the Middle East with more than 300 marketing experts. Lego’s victory follows several significant account victories for Gozoop, such as those involving Godrej Properties and Builder Ashwin Sheth Group.
Here’s what they said
As reported by Storyboard18,
Bhavana Mandon said,
Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.
Read More: Omnicom Secures Creative Mandate for Air India Express
Omnicom Secures Creative Mandate for Air India Express
Air India Express has awarded the creative mandate to Omnicom. The contract has been signed, and the account is of a retainer nature. It was a multi-agency pitch in which the company sought to refresh its brand identity and create content that would appeal to younger audiences.
Omnicom secures creative mandate for Air India Express
Air India began implementing its new worldwide brand identity across all touchpoints last year. The major airline started the exercise by completely switching to digital and online platforms and rebranding at the airports in Delhi and Mumbai. In August, the company revealed its new brand identity.
Air India rebranding
Air India Express and AirAsia India, two subsidiaries of Tata-owned Air India, unveiled the redesigned new Boeing 737-8 aircraft bearing the redesigned Air India Express branding in October 2023. The airline encouraged customers to “Fly As You Are” with its sleek, contemporary design, vivid colors, and aircraft livery.
Air India’s new brand colors include Air India red, aubergine, rose gold, and gold accents. The updated designs feature these colors. The Tata Group-owned airline, said that visitors will start to notice the new branding at different touchpoints, such as check-in counters, boarding gates, lounges, and newly created boarding cards, beginning with the airports in Delhi and Mumbai.
Recent endeavors
Air India recently unveiled new Manish Malhotra-designed uniforms for its cabin and cockpit crews. The company plans to gradually implement the new uniforms over the next few months. It will mark the beginning of Air India’s first Airbus A350 aircraft service.
Read More: Dentsu Announces Extension of Mandate with TTK Healthcare
