FCB Interface Secures Creative Mandate for Philips Home Appliances
FCB Interface, an integrated creative agency within the FCB Group India, has been awarded the creative mandate for Versuni India Home Solutions’ Philips Kitchen Appliances and Philips Garment Care businesses. This noteworthy accomplishment confirms FCB Interface’s standing as a dominant force in the marketing and communication industry.
FCB Interface wins creative mandate for Philips Home Appliances
FCB Interface has been tasked with leading the marketing and communication campaigns for a variety of cutting-edge Philips products, such as air fryers, mixer grinders, steam irons, and garment streamers.
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Here’s what they said
Pooja Baid – chief marketing officer, Versuni India Home Solutions (formerly Philips Domestic Appliances India), said,
“We are thrilled to announce our partnership with FCB Interface to enhance our presence in the Kitchen Appliances and Garment Care sectors across all touchpoints. Their innovative approach and creative prowess align perfectly with our vision for scaling the Airfryers and Garment Steamer categories in India. Together, we are poised to redefine consumer experiences and elevate our brand presence to new heights. We eagerly anticipate the boundless creativity and strategic insight that FCB Interface will bring to the table, driving impactful engagement and fostering meaningful connections with our audience.”
On the win, Gaurav Dudeja, CEO of FCB Interface, expressed,
“Philips is a brand with an incredible legacy, both in India and globally. And it’s amazing how its equity has withstood the test of time and the multiple categories it straddles. With innovation at its core, the brand constantly aims to open up new categories and behaviours, and that’s a fascinating challenge to take up. Our mandate is to deliver full-funnel solutions across the entire range of home appliances that drive growth for the brand and build brand love. Personally, this is my second stint on this amazing brand, and I’m grateful and excited in equal measure for the opportunity that lies ahead. There’s some amazing work already in the pipeline, so watch this space for more.”
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FCB Interface Announces Gaurav Dudeja’s Promotion to CEO
FCB Interface, a division of FCB Group India, has announced Gaurav Dudeja’s promotion to Chief Executive Officer (CEO), effective immediately. Gaurav’s outstanding business sense has allowed him to successfully lead and cultivate client relationships. He will lead strategic direction and execution in his new position as CEO, collaborating closely with the senior management group to strengthen FCB’s market position and promote expansion throughout all business divisions.
The agency also announced Joemon Thaliath’s retirement as vice chairman and CEO in addition to this news. Joe was a founding partner of FCB Interface, and his contributions laid the groundwork for the agency’s success. The success of the company has been greatly shaped by his vision and leadership.
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Here’s what they said
Dheeraj Sinha, Group CEO, FCB Group India and South Asia stated,
“It’s always gratifying to witness our leaders advance and embrace new responsibilities. Gaurav is a business leader who embodies exceptional talent and drive, consistently exhibiting forward-thinking strategies. Since his appointment, FCB Interface has experienced significant growth. With his unwavering enthusiasm and dedication to delivering top-tier solutions for our clients, I am confident he will play a pivotal role in shaping a promising future for FCB Interface and the broader FCB Group.”
He continued,
“We extend our heartfelt gratitude to Joe for his remarkable leadership and invaluable contributions to FCB Interface and the industry throughout the thirty-year tenure. His exceptional guidance and vision have driven our agencies’ success. We wish him a joyous and fulfilling retirement,”
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