Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
The oft underrated summer vegetable – Lauki – positioned as a character favourite in the previous 2 seasons and central character in the service’s innovative pre-announcement strategy for Panchayat Season 3 mirrors Prime Video’s content philosophy of bringing...
Lemma Refreshes Brand Identity, Reinforcing Its Position as a Leading Global Omnichannel platform for Emerging Media
Tuesday, 7th May 2024 – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017 Lemma’s...
FCB Interface Secures Creative Mandate for Philips Home Appliances
FCB Interface, an integrated creative agency within the FCB Group India, has been awarded the creative mandate for Versuni India Home Solutions’ Philips Kitchen Appliances and Philips Garment Care businesses. This noteworthy accomplishment confirms FCB Interface’s...
Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
New York, May 6, 2024 — Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power Players...
Adtech Today Joins as Supporters for Digital Deccan Conclave by IAMAI
We are delighted to support the inaugural Digital Deccan Conclave, presented by the Internet and Mobile Association of India (IAMAI). This exclusive conference is dedicated to showcasing and celebrating the digital excellence emerging from the dynamic business landscape of...
Universal Music Group Reaches New Licensing Agreement with TikTok
TikTok, the immensely popular social video platform, has managed to put at least one major controversy behind it, despite being in the midst of a countdown that could result in its ban in the US. A new multi-dimensional licensing deal has been worked on by video sharing app...
Acxiom and ActionIQ Unite to Deliver Composable Customer Data Platform Infused with Customer Intelligence
CONWAY, Ark., May 2, 2024 — Acxiom®, the global leader in customer intelligence, is excited to announce its strategic partnership with ActionIQ, a recognized Visionary in Gartner’s inaugural 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration harnesses...
Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024 powered by One Show
06th May, 2024; Mumbai, India: Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and Co-founder of...
Aparna Purohit Steps Down from Head of India and SEA, Amazon Prime Video
Aparna Purohit, Amazon Prime Video’s head of India and SEA Originals, has stepped down, according to sources familiar with the situation. Her exit from Prime Video has not yet been confirmed. Purohit has spent more than eight years working for Prime Video. In January...
Carat India Secures Integrated Media Mandate for Meesho
Carat India has secured the integrated media mandate for Meesho, India’s only true e-commerce marketplace. The agency’s Bangalore office will handle client servicing after it was awarded the account in a multi-agency pitch. Top media agencies, including Madison,...