Salim Ali Joins Gupshup as Chief Marketing Officer
Salim Ali has joined Gupshup, the Conversation Cloud, as its Chief Marketing Officer. Salim, who is based in Silicon Valley, will oversee full-stack marketing for all routes to market and the whole value chain. With nearly thirty years of experience, he will provide a broad...
CANVAS WORLDWIDE AND BRXND FORGE STRATEGIC PARTNERSHIP TO PIONEER AI INNOVATION IN MEDIA & MARKETING SERVICES
NEW YORK, May 7, 2024 – Canvas Worldwide, the world’s second-largest independent media agency, is thrilled to announce a groundbreaking partnership with BrXnd, a leading artificial intelligence solutions provider. This strategic alliance, set to redefine the...
Fans go all Out to Recommend Their Favourite Shows and Movies in the Latest Brand Film Unveiled by Prime Video as Part of the Everyone’s Talking Amazon Prime Campaign
With a special appearance by Pankaj Tripathi, as Kaleen Bhaiyaa from the Original series Mirzapur, the larger-than-life film masterfully directed by the iconic Prakash Varma, reaffirms Prime Video as the home for all the shows and movies that people are talking about
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Leo Burnett India Elevate Sachin Kamble and Vikram Pandey to Chief Creative Officers
Leo Burnett India, a division of Publicis Groupe India, has announced a change in senior creative leadership with the promotion of Vikram Pandey and Sachin Kamble from national creative directors to chief creative officers for Leo Burnett South Asia. They continue to report...
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
8th May, 2024 – This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and...
Dentsu Announces the Launch of Attention Study Platform in Arabic Digital Advertising
Dentsu announced the beginning of a new study that measures attention for the first time in Arabic digital advertising. Dentsu, in collaboration with Lumen Research, will measure consumers’ attention spans on a range of popular platforms in order to determine the...
Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO – a creative-tech solutions company
Mumbai/Kolkata, 09th May, 2024: Shreyansh Baid, Founder & CEO, Shreyansh Innovations, Fanindra Jain, Creative Lead – Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, Digitas & Managing Partner, Jack in the Box Worldwide, has ventured...
OPPO Awards its Media Business to PHD in Asia
The OPPO media business has been awarded to Omnicom Media Group (OMG) agency PHD in multiple Asian markets. This strategic choice, which was made after a competitive pitch, includes important markets like Bangladesh, Malaysia, Indonesia, and the Philippines. With effect from...
L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas
India – May 08, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on...
Visa Announces Sujai Raina as Country Manager for India
The leader in digital payments, Visa, announced that Sujai Raina has been appointed to the position of country manager for India. As part of his new position, Sujai will be in charge of business in India. He will also be leading and carrying out Visa’s market-specific...