Fans go all Out to Recommend Their Favourite Shows and Movies in the Latest Brand Film Unveiled by Prime Video as Part of the Everyone’s Talking Amazon Prime Campaign
With a special appearance by Pankaj Tripathi, as Kaleen Bhaiyaa from the Original series Mirzapur, the larger-than-life film masterfully directed by the iconic Prakash Varma, reaffirms Prime Video as the home for all the shows and movies that people are talking about
Watch the ad film here:
MUMBAI—May 9, 2024—Prime Video, India’s most loved entertainment destination, has rolled out a new, entertaining brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies that everyone’s talking about in India today. Through a high-octane and humorous film, with an appearance by Pankaj Tripathi as the much-loved Kaleen Bhaiyaa from Mirzapur, the ad film underscores the incredible fandom and popularity that Prime Video’s shows and movies enjoy amongst Indian consumers, across all languages and age groups.
Watch the ad film here:
The new brand film further builds on the ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in (quite literally in this case!) and recommend their favourite titles, to anyone looking for streaming suggestions. The campaign reiterates Prime Video’s philosophy of customer obsession, which ensures that all content on the service deeply resonates with viewers and leaves a lasting impression on them.
“Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Sushant Sreeram, country director, Prime Video, India. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”
The latest brand film opens to an intense round of wrestling, with each wrestler trying to gain the upper hand when, unexpectedly in the middle of the match, one of them asks the other to recommend something to watch. What follows is a hilarious free-for-all, with coaches, judges, match officials and even the audience jumping into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. The air reverberates with the names of many fan-favorites and award-winning titles like Indian Police Force, Ae Watan Mere Watan, Bawaal, Dahaad, Farzi, The Boys, Roadhouse, and many more. Amidst the chaos, we see an incredibly calm Pankaj Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watching all this action. Unable to resist, he finally consents to recommending Mirzapur, in his typical Kaleen Bhaiya style and also sums up the proceedings with his characteristic voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.
The film is supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.
Leo Burnett India Elevate Sachin Kamble and Vikram Pandey to Chief Creative Officers
Leo Burnett India, a division of Publicis Groupe India, has announced a change in senior creative leadership with the promotion of Vikram Pandey and Sachin Kamble from national creative directors to chief creative officers for Leo Burnett South Asia. They continue to report to Rajdeepak Das, Chairman of Leo Burnett – South Asia and Chief Creative Officer (CCO) of Publicis Groupe – South Asia.
Sachin and Vikram promoted to chief creative officers
Sachin and Vikram, as National Creative Directors, have played a crucial role in Leo Burnett India’s success story, which has included the company winning awards for its exceptional work on both national and international stages. In their roles as Chief Creative Officers, they will oversee the agency’s creative expansion in each of its three offices—Mumbai, Delhi, and Bengaluru—in order to improve the quality of its work and support the agency’s strategic goals.
Read More: Rajeev Rakshit Joins Leo Burnett India As Executive Director, Bangalore
Vikram has spent the last sixteen years working for Leo Burnett. Over the years, he has been tasked with producing work that has disrupted markets and redefined categories. Examples of his work include the launch and creation of Spotify in India, the modern insurance brand Acko, and, most recently, the development of Airtel’s 175 Replayed campaign. He began his career at Leo Burnett as a junior copywriter.
Sachin has been with Leo Burnett for nearly ten years and has contributed to some of the agency’s most notable projects, such as the Bajaj V campaign, for which Leo Burnett won the Cannes Lions for the first time ever in India.
Here’s what they said
Commenting on the announcement Rajdeepak Das, CCO, Publicis Groupe – South Asia and chairman Leo Burnett – South Asia said,
“This is a huge moment for Leo Burnett. Sachin Kamble and Vikram Pandey have both spent years alongside me enhancing our creative talent. They have been my co-conspirators as we led Leo Burnett to its current glory. As leaders, they exemplify the Leo Burnett value system, centred around people and purpose, powered by creativity to deliver impactful work for our clients. There are no two better individuals to lead Leo Burnett’s creative growth and I am looking forward to seeing them create even more magic together.”
Read More: Leo Burnett Mumbai Announces New Appointments To Its Leadership Team
Amitesh Rao, CEO Leo Burnett – South Asia commented,
“We have always believed in offering growth opportunities to our people and both Vikram and Sachin have proven themselves to be incredible talents, well deserving of the promotion. Their calibre and commitment to creative excellence sets them apart from their peers and I am delighted to recognise their leadership as chief creative officers.”
Speaking about the elevation Sachin Kamble, CCO, Leo Burnett – South Asia said,
“For the past decade, we’ve invested heavily in cultivating a creative culture. Our vision is clear: to be the best in the world by prioritising new-age work and championing young talent. For us at Leo Burnet, everything revolves around our Humankind work ethos and ideas which will impact a billion. I’m incredibly excited to take on this new role and feel fortunate to have an exceptionally talented co-captain for this journey.”
Adding further Vikram Pandey, CCO, Leo Burnett – South Asia stated,
“We’ve had a really good run in last 3-4 years. We’ve won top honours at all international award shows, we manage some of the biggest businesses and most sought-after brands, and we have an enviable, talented bunch working with us. I feel we are completely aligned to deliver on the promise of modern creativity and I am absolutely delighted to lead it from the front. There couldn’t be a better partner to do this with, than Sachin, we both go back a long way and the next chapter is only going to be most interesting.”
Read More: Anirban Roy Joins Leo Burnett India as Chief Strategy Officer
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
8th May, 2024 – This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in North America, LATAM and APAC.
Advertisers are eager to capitalise on the prDOOH opportunity, especially with this year’s upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful, and dynamic campaigns, this new tailored integration provides Adform’s clients with a suite of DOOH advantages at the perfect time. Adform’s sophisticated impression multiplier, combined with VIOOH’s premium inventory, enables advanced targeting, metrics, and real-time reporting.
Read more: OPPO Awards its Media Business to PHD in Asia
After establishing its global omni-channel division in November 2023, Adform continues its momentum with this extended partnership. Launching these new DOOH capabilities for its DSP, Adform can better meet advertisers’ requirements for effective and data-driven measurement with improved transparency.
Vicky Foster, VP Global Commercial Partnerships at Adform, comments: “Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers. That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”
Frances McCann, Global Director of DSP Partnerships at VIOOH, comments: “At VIOOH, we strive to remain at the forefront of the evolving programmatic DOOH landscape and we’re pleased to extend our partnership with Adform which helps us to stay on track to deliver this goal. prDOOH is becoming a key component in every media plan and we want advertisers across the globe to benefit from campaigns fuelled by data-rich, on-the-go, high-quality inventory to efficiently target diverse audiences.”
Read more: Conscious Media and Greenbids Partner to Curtail Carbon Footprints
Dentsu Announces the Launch of Attention Study Platform in Arabic Digital Advertising
Dentsu announced the beginning of a new study that measures attention for the first time in Arabic digital advertising. Dentsu, in collaboration with Lumen Research, will measure consumers’ attention spans on a range of popular platforms in order to determine the importance of attention as a metric for media effectiveness, as well as the best ways to quantify, value, and use it for Arabic audiences.
Dentsu’s first-of-its-kind attention study platform
The media agency network will collaborate with research partner Lumen to apply the eye-tracking methodology to measure the attention given to and eye-tracking patterns of Arabic ads, expanding Dentsu’s Attention Economy research into Arabic for the first time. Viewability, eye-tracking attention, and brand communications outcomes will all be monitored in this study. By capturing the human experience of media and establishing the value of attention as a media effectiveness metric, the goal is to go beyond conventional metrics like impressions.
Optimizing Arabic digital advertising
The study will include five clients from major verticals like auto, FMCG, finance, and e-commerce and will span five media partner platforms. After conducting research, Dentsu media brands will only be able to optimize digital media plans to Effective Attention utilizing a unique algorithm developed by Lumen, which will be integrated into the network’s Merkury Planning software. Clients will be able to improve plans across platforms, formats, and contexts and obtain insight that goes beyond traditional viewability metrics thanks to this.
Read More: Dentsu MENA Opens Flagship HQ in Saudi Arabia
Dentsu’s Attention Economy
After its launch in 2018, Dentsu’s Attention Economy will be releasing its most recent study. The Attention Economy is the largest scale and scope of its kind in the world and was the first attention-focused study conducted in the industry. The program has transformed the way the advertising industry plans, measures, and purchases media by defining the true value of attention across channels, platforms, and formats.
Here’s what they said
Ramzy Abouchacra, CEO, Carat MENA – the award-winning media agency within the dentsu network said,
“Dentsu has been pioneering attention research via our Attention Economy studies for more than five years, codifying, longer than anyone else, the value of engagement in video and display channels in English. Now, we’re thrilled to unlock new insights on attention in Arabic—a meaningful first for the industry. The data will enable us to uniquely serve our clients across multiple verticals by proving the value of their Arabic language video and display ads based on real engagement measures that drive growth.”
Read More: Dentsu Creative Names Abhijat Bharadwaj As Chief Creative Officer – Digital Experience
Alex Jena, Head of Strategy and Product, dentsu MENA, added,
“This study will serve as a game-changer in the battle for attention that media practitioners around the world and here in the region are trying to crack. We will be able to determine the optimal channel and format mix by vertical and get a real understanding on how impactful attention can be on brand consideration. To ensure this is all actionable and lives beyond a report, the formula will be baked into our Planning and Optimisation tool suite for any dentsu client to use. Exciting times ahead!”
Mike Follett, CEO at Lumen Research, stated,
“Dentsu has been a leading partner of Lumen Research and together we’ve chartered new territory in understanding attention and building new norms and metrics in the space. We’re excited and intrigued to be building new data on Arabic attention and to assess how it compares and contrasts to English and other languages, while offering advertisers in the Middle East a local dataset to identify specific media opportunities.”
Read More: Dentsu Creative Names Jon Holloway as Managing Director, Brand & Experience
Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO – a creative-tech solutions company
Mumbai/Kolkata, 09th May, 2024: Shreyansh Baid, Founder & CEO, Shreyansh Innovations, Fanindra Jain, Creative Lead – Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, Digitas & Managing Partner, Jack in the Box Worldwide, has ventured into the creative technology business with their new initiative, DO.
DO is a creative-tech solutions company that bridges the art of storytelling with modern day interaction design and technology to deliver unique, lasting solutions. This approach focuses on impactful outcomes rather than short-term wins, offering a modern-day creative-tech stack to clients seeking custom marketing solutions.
At the core of DO, the founding partners collectively contribute to over 6 decades of storytelling, technology and brand building experience into a company that boasts about its hyper personalized solutions, not templated services.
As a collective of young creative technologists, DO stands at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click.
Shreyansh, Founder & CEO of DO says, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”
Rishi, SVP – Business, Strategy & Founding Partner says, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.
Fanindra, Creative Lead & Founding Partner says, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data & tech demands all the more IMAGINATION and EXPERTISE today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.”
OPPO Awards its Media Business to PHD in Asia
The OPPO media business has been awarded to Omnicom Media Group (OMG) agency PHD in multiple Asian markets. This strategic choice, which was made after a competitive pitch, includes important markets like Bangladesh, Malaysia, Indonesia, and the Philippines. With effect from April 1, PHD will be in charge of media strategy and planning for both online and offline platforms, contributing innovative ideas to OPPO’s regional marketing campaigns. Creating and carrying out media plans at the local, regional, and international levels is one of their duties.
OPPO hands PHD its media responsibilities
Important responsibilities include planning and purchasing media for local, regional, and headquarters markets. The responsibilities, which include collaborating with the OPPO Headquarters team in China and other OMG offices to implement various initiatives and strategies for international markets, will be overseen from Malaysia, which serves as OPPO’s APAC hub. Each market used to have a separate agency. The victory for PHD increases efficiency by unifying operations under a single network. This appointment comes after PHD was successful in acquiring OPPO’s Indian media business recently.
This change follows an international media pitch that OPPO launched in 2023. The brand wants to become more of a premium player in the industry. Global partners are convenient, but OPPO also values deep local knowledge.
Read More: HP’s Global Media Account Retained By PHD
Here’s what they said
Talking about the appointment, David Soo, managing director, PHD Malaysia, said,
“We are proud to have won the OPPO business and this marks a great opportunity for us to work on a leading global technology brand that mirrors PHD’s pursuit of innovation, excellence, and creating work that delights consumers. A crucial part of the win stemmed from the team’s thorough response to the brief as well as the chemistry internally and with the client teams at all levels. Given the broad remit, the win is a huge step up for the team, elevating their exposure and further boosting PHD Malaysia’s quality and ability to take on similar roles in the future.”
Elly Huang, head of media at OPPO, commented,
“We commend PHD Malaysia for their exceptional track record, expertise, and passion for innovation. We are excited to embark on this journey together and push the boundaries of what is possible in this dynamic industry.”
Read More: Omnicom’s PHD Secures Integrated Media Mandate for OPPO
Conscious Media and Greenbids Partner to Curtail Carbon Footprints
Conscious Media, a sustainable digital media agency, announced its partnership with tech firm Greenbids. The partnership stems from Greenbid’s innovation in artificial intelligence (AI) and machine learning (ML) technology, which reduces programmatic advertising’s carbon footprints while optimizing performance on streaming and open exchange platforms.
Conscious Media Partners with Greenbid to reduce carbon footprints
According to a 2023 Scope3 report, the programmatic advertising sector generates over 215,000 metric tons of carbon emissions in five major economies in a single month—an amount comparable to over 24 million gallons of gasoline consumed. This program reduces the carbon emissions from digital advertising while guaranteeing the buyers’ return on ad spend.
Here’s what they said
As reported by Campaign ME,
Co-Founder and CRO of Greenbids Adrien Delambre said,
“Our innovative AI driven strategy not only enhances performance but dramatically cuts down carbon emissions, setting the stage for a massive, scalable decarbonization of digital campaigns throughout the region.”
The Co-Founder and CEO of Conscious Media, Andy Powell expressed great enthusiasm over the partnership. He said,
“Conscious Media is thrilled to partner with Greenbids and introduce their innovative technology to the MENA region. We’ve long admired the Greenbids team, as both their technological advancements and ethical principles closely align with ours. With this partnership, we’re able to offer brands high-performing YouTube and Open Exchange placements while simultaneously reducing their carbon footprint. Conscious Media’s mission is to provide brands with unparalleled return on ad spend while championing sustainability, and this partnership with Greenbids perfectly encapsulates that ethos.”
Read More: Visa Announces Sujai Raina as Country Manager for India
Meta Platforms Announce AI Image and Text Generation for Ads
Meta Platforms has announced that it is adding tools to its generative AI ads suite that allow users to automatically create variations of images and add text on top of them. The tool, which the social media giant has hailed as a crucial safety feature, will launch in a test version without the watermarks that are currently applied to all images created by its user-facing Meta AI assistant.
The news is made at a time when Meta is investing billions of dollars in the development and maintenance of its generative AI models to persuade advertisers that automating the creative aspects of their campaigns will yield greater returns on investment.
Meta to add AI suite for image and text generation for ads
Advertisers can upload images of their products and use Meta’s image generation tool to create variations of those images, such as reorienting the products or showcasing users in different environments. Additionally, it adds the ability to directly overlay text onto generated images and broadens the range of text-generation options for headlines and key selling points.
Read More: LinkedIn Introduces Video Games on Mobile and Desktop
In the upcoming months, the company will allow advertisers to enter text prompts that can be used to customize image variations. Advertisers running campaigns in regulated industries like politics will not be allowed to use the products, just like previous generative AI tools.
Gen AI adoption
Advertisers have been more cautious about the new generative AI tools, but they have jumped at the chance to adopt AI ad tools that automate the placement of their campaigns in front of various user groups. Some brands are concerned that their logos or other intellectual property may end up in images created by others, and they have voiced their reservations about how tech companies will use any images they upload to enhance the models.
Read More: Apple Announces Five New Games To Arrive on Apple Arcade
L&K Saatchi & Saatchi unveils Cooling Tomorrow Together campaign for SRF Floron AC Gas
India – May 08, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand. Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.
One of the dominant players in the air conditioning and cooling refrigerants industry, SRF Limited seeks to highlight the crucial role of AC refrigerants in staying cool during the summer. The two 10-second advertisements establish the “We Cool (AC): What Keeps You Cool” narrative.
The films take an exaggerated, humorous route, depicting two extreme scenarios where the protagonists do not get angry despite provocation.
Depicting everyday situations, the first ad shows a driver staying calm as his expensive car gets hit on an empty road. The second ad showcases a husband being saved from his wife’s fury when he forgets about his dinner date and falls asleep, all thanks to the superior cooling power of SRF Floron AC gas.
Through these light-hearted narratives, the campaign effectively highlights the product’s key benefit: its ability to maintain car and room temperature, promoting a sense of calm and well-being for drivers and consumers alike.
Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi in India said,
“It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”
A SRF Floron representative added,
“’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”
Film Links:
Home AC:
Car AC:
Visa Announces Sujai Raina as Country Manager for India
The leader in digital payments, Visa, announced that Sujai Raina has been appointed to the position of country manager for India. As part of his new position, Sujai will be in charge of business in India. He will also be leading and carrying out Visa’s market-specific strategic initiatives while collaborating with customers and the payments ecosystem. Sandeep Ghosh will continue as the Group Country Manager for India and South Asia, overseeing operations in India and other subcontinental markets like Bangladesh, Sri Lanka, Nepal, Bhutan, and Maldives.
Sujai Raina’s responsibilities
Raina will oversee the company’s operations in India, collaborating with customers and the payments ecosystem to lead and carry out Visa’s market-specific strategic initiatives. Apart from his duties as Country Manager, he will persist in spearheading Visa’s business expansion in India. Prior to joining Visa in 2020, Sujai was head of business development for India and vice president. Apart from his duties as country manager, he will persist in spearheading Visa’s business development in India. Driving Visa’s sales strategy in the nation and ensuring performance and growth for both Visa and its clients in India, he has been a key contributor.
Visa’s vision for India market growth
Visa sees India as an important market for growth, and this leadership change demonstrates the company’s dedication to the region and its potential for accelerating digital payments through creative solutions catered to its particular requirements. The announcement highlights Visa’s commitment to bolstering its leadership team and expanding its footprint in India, allowing the company to effectively address the unique needs of the Indian market and profit from the quickly changing digital payments landscape.
Read More: Havas India Announces Major Leadership Changes Across Havas Creative Network
Here’s what they said
Sandeep Ghosh, Group Country Manager, Visa India and South Asia said,
“Sujai’s role as Country Manager marks an important step in our commitment to the Indian market. We are confident that under his leadership, Visa will continue to deliver exceptional value to clients, partners and consumers in India.”
Sujai Raina, Country Manager for Visa India commented,
“India’s growth trajectory, and the scale and sophistication of its payment systems, presents a significant opportunity for the continued growth of secure digital payments, driving cash displacement, financial inclusion and digital empowerment, at scale. I look forward to building on the strength of our brand and the trust we enjoy to power the next phase of Visa’s growth in India.”
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