CNN and WBD Sports Collaborate for Programmatic Platform – WBD Connect
CNN International Commercial (CNNIC) and WBD Sports Europe collaborate to offer unmatched access to premium, scalable Programmatic Guaranteed brand solutions. With the new WBD Connect offering, global brands and agencies can reach 350 million monthly digital users worldwide through a variety of ad formats on a range of channels and devices, including desktops, mobile, apps, and CTV.
CNN and WBD Sports launch WBD Connect, its programmatic platform
Reached by a single point of sale, it can interact with a vast number of international viewers in the news and sports through premium digital content from CNN, Eurosport, Bleacher Report, and NBA.com. The top independent sell-side advertising firm, Magnite, is joining forces with WBD Connect. As WBD’s technology partner, Magnite streamlines campaign efficiency with a single deal ID. WBD uses data insights to plan and optimize campaigns for its digital platforms, maximizing brand partners’ return on investment and performance in real-time.
WBD Launchpad at CNNIC is the first place where WBD Sports fans can be reached on social media. It aims to reach users on TikTok, Facebook, Instagram, and Snap. This makes it possible for highly engaged audiences to see premium branded and sponsored content on Bleacher Report, CNN, Eurosport, and TNT Sports (in the UK & Ireland) social media handles.
Here’s what they said
Rob Bradley, SVP Digital Revenue, Strategy and Operations, CNN International Commercial stated,
“This is another step forward for WBD in utilising the unique scale and influence we offer marketers when we combine the power of our portfolio and drive mass engagement from a single and efficient entry point. Our news and sports coverage is unrivalled on a global level and we’re enabling brands to tap into these passion points, reaching vast and active audiences plus the opportunity to elevate campaign targeting around major news events, cultural peaks and global sporting spectacles from the Olympics to the NBA championship. WBD Connect is a great example of how a company with our size and scale can combine offerings across multiple brands using smart technology in new ways.”
Mike Rich, Head of International and UK Ad-Sales and Brand Partnerships at Warner Bros. Discovery, said,
“The combination of News and Sports is an immensely powerful proposition and one which has a unique ability to captivate the attention of millions of engaged and passionate viewers around the world. No other media company possesses the portfolio of much-loved and trusted news and sports brands as we do, and by rolling out WBD Connect, we will super serve our brand partners with tailored marketing solutions that enables them to tell their stories at an unmatched scale to connect with the widest possible audience.”
Rebecca Ackers, VP, DV+ Platform, EMEA at Magnite said,
“In unifying CNN and WBD’s digital capabilities, WBD Connect is enabling advertisers to reach audiences with greater efficiency across the numerous platforms and devices used by consumers. As advertisers increasingly lean into programmatic, we look forward to supporting WBD Connect with our technology and delivering streamlined programmatic access to their suite of premium inventory.”
LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale
Initially developed by demand side platform The Trade Desk, Unified ID 2.0 is an identifier that is pioneering the new identity fabric of the open internet.
read more: Snapchat Launches New AR and ML Tools for Advertisers
“As viewership proliferates across channels and platforms, the ability to reach the right audiences with precision and accuracy is critical,” said Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. “Brands are deploying their own first-party data in more creative ways than ever before, and our adoption of Unified ID 2.0 in partnership with The Trade Desk further cements LG’s Smart TV ecosystem as the premium, high-impact destination for brands to safely apply that data to drive outcomes at scale.”
UID2 provides advertisers with a persistent, privacy-conscious identifier that enhances targeting capabilities across various platforms and devices to power personalized advertising experiences while maintaining the highest standards of privacy and transparency. By leveraging UID 2.0, advertisers can deliver more relevant and personalized advertising experiences to consumers while adhering to privacy regulations.
“Identity is a critical component of today’s media buying landscape, and Unified ID2 enables advertisers to connect with consumers with more precision,” said Will Doherty, Vice President of Inventory Development, The Trade Desk. “We are excited to welcome LG to the growing pool of publishers and providers that are helping to bring value and relevancy across the open internet.”
read more: DoubleVerify Strengthens its APAC Leadership Team
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
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Snapchat Launches New AR and ML Tools for Advertisers
Snapchat has launched new augmented reality (AR) and machine learning (ML) tools to help businesses and advertisers promote their brands on the platform more effectively. The company has been investing in automation and machine learning to speed up and simplify the creation of AR assets. The platform unveiled AR Extensions at the US-based event, IAB NewsFront. Advertisers can now directly incorporate AR lenses and filters into any of Snap’s ad formats, such as Collection Ads, Spotlights, Dynamic Product Ads, and Snap Ads.
Snapchat’s New AR and ML tool for brand growth
Another feature coming to Snapchat is ML Face Effects, which allows brands to use Generative AI technology to create customized Lenses for branded AR ads. With this new feature, brands can quickly create a unique machine-learning model and enhance a Lens with lifelike face effects. With the help of AR ads, advertisers will be able to directly promote their goods, intellectual property, and brands to Snapchat’s 422 million daily active users. New automation and machine learning tools have been released in the AI space to facilitate the quicker and simpler creation of augmented reality.
Read More: Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights
Snapchat hopes to help brands transform 2D product catalogs into try-on experiences by cutting down on the time required to create AR try-on assets at scale with this new tool. Additionally, brands can now use generative AI technology, which enables customer-produced lenses, to create branded AR ads on Snapchat. With the help of this new feature, users can quickly generate unique machine-learning models that produce realistic effects and branded selfie experiences for “Snapchatters.”
Snapchat’s ongoing affiliations for community building
Additionally, the social media network changed its relationship with Live Nation in an effort to better utilize Snapchat’s network of influencers, or “Snap Stars.” Through the Snap Nation Public Profile, Snap Nation will provide Snapchatters with exclusive behind-the-scenes content from well-known musicians. To compile shared experiences from the platform community in one location, Snapchat will also be curating stories from Live Nation concerts and festivals that feature public Spotlights from Snapchatters, Snap Stars, music fans, and artists.
Currently, advertisers can only take advantage of this feature in the United States. There, they can participate through branded content on creator stories, ads in Snap Nation stories, and AR Lenses that use Live Nation IP.
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Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show
10th May, 2024; Mumbai, India: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures join as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show.
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Public Relations category.
Adfactors is India’s largest and most recognised public relations firm. Founded in 1997, Adfactors PR is also the youngest and the only independent firm in its peer group in India.
Over the last 25 years, Madan has had the privilege to serve as a lead communication counsel in many of the milestone events of Corporate India, including fundraises, M&As, disputes, litigations, issues, and crises. The firm currently serves over 500 retained clients, including many of India’s leading conglomerates, corporations, unicorns, financial institutions, and NGOs.
In 2022, the Arthur W. Page Society inducted Mr Bahal into its Hall of Fame. Some of the prominent recognitions that he has received so far include: International Communications Consultancy Organization’s (ICCO) Hall Of Fame (November 2017), PRovoke’s Individual outstanding achievement in Asia-Pac (September 2013), Communicator of the Decade by the Public Relations Council of India (PRCI), and the Life Time Achievement Award by the Public Relations Society of India (PRSI).
In October 2020, PRovoke recognised his firm as one of the seven global agencies of the decade.
A vocal advocate of continuous learning and development for PR practitioners, Madan is regarded for providing leadership in the Indian PR industry during major adverse events such as the global financial meltdown during 2008 and the two years of the Covid-19 pandemic.
Prateek Bhardwaj,Chief Creative Officer and Head of Creative (India) at Lowe Lintas has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Direct Category.
With over 20 years in the business, Prateek has earned a slew of prestigious awards including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD.
Prateek is ranked India’s No.1 most awarded creative for 2018, according to various sources, including CampaignBrief Asia. Prateek was the Creative Director behind the much acclaimed recent work on Nescafé (stammering comedian and RJ Rishi), Ministry of Public Health, Afghanistan (Immunity Charm), and Incredible India.
His other notable work includes long-running campaigns for Dettol and PayTM and the still-famous launches of Sprite (Bujhaye only pyaas), Kinley, and Chlor-mint.
Prateek has also been a creative entrepreneur and founded Eleven Brandworks in 2008.
Amit Sharma, Founder Director of Chrome Pictures, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Video Craft category.
Amit is a leading ditrctor of ad films and now feature films. Some of his groundbreaking TVCs are Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion and many more.
Amit has bagged several prestigious awards including Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, Abby among others.
Amit’s style of filmmaking has always revolved around topics that question the society at large and challenges its norms. For instance, his National award winning feature film, Badhaai Ho (directed and produced under his banner Chrome Pictures), addresses the issues that a middle aged couple, with two grown sons, face when they get pregnant at the age of 51.
His latest film “Maidaan”, a biopic starring Ajay Devgn on the Indian football coach Syed Abdul Rahim has done well at the box office.
With a focus on choosing subjects which are path breaking and unconventional, Amit believes in telling stories which are relatable, relevant and thought provoking.
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on The Abby Awards, visit https://abbyawards.com/
Famous Footwear Chooses Havas Media Network North America as its Media Agency of Record
Famous Footwear has announced Havas Media Network as its media agency of record. For Famous Footwear in the US, Havas Media Network North America will oversee media planning and buying. Following a five-month competitive agency review, Havas Media Network (HMN) has announced that Famous Footwear, a part of Caleres’ market-leading portfolio of global footwear brands, has selected the agency as its media agency of record for the United States.
Havas Media Network chosen as Media AOR for Famous Footwear
Havas Media will handle the company’s media planning and buying across offline and a few online platforms and channels as its agency of record for Famous Footwear in the US. Famous Footwear, which has 860 locations nationwide, will collaborate with Havas Media to increase its market share and cultural influence. Havas Media Network has a long history of working with clients in the retail footwear industry and a notable track record on a global scale. With the help of Havas Media’s CSA services in North America, the agency has demonstrated notable success in boosting in-store and online sales performance.
Using Performance Data at the core
The industry-leading Mx Process from Havas Media uses performance data at the core and people at the steering wheel to expedite success as it identifies, articulates, and activates unique consumer preferences into meaningful media experiences for clients. Converged, a proprietary data and tech platform from Havas Media, along with the largest attention data set in the advertising industry, enables Meaningful Media to connect with targeted audiences in contexts where messages can be most effectively delivered. This allows it to effectively cut through the noise and engage with consumers. In May, Havas Media Network North America and Famous Footwear will launch their first media partnership.
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Here’s what they said
Holly Campbell, Senior Vice President Marketing and Creative at Famous Footwear said,
“Famous Footwear is a brand on the move and we sought to find a partner with a broad range of skills to best complement our internal talent and capabilities and based on their experience in developing full-funnel marketing strategies that attract new customers and drive brand resonance and growth.”
Greg James, CEO of Havas Media Network North America commented,
“We’re thrilled to be working with Famous Footwear to create meaningful media experiences. We’re incredibly proud of our extensive category experience, record breaking performance deliveries, and consumer sciences expertise and are eager to activate excellence for Famous Footwear balancing performance and brand marketing.”
Read More: Omnicom Announces Expansion in India with Four New Centers of Excellence
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants like NPR, SiriusXM Media, and Westwood One as launch partners for this initiative. This enhancement of Adelaide’s publisher toolkit empowers audio media owners to improve delivery against client KPIs and monetise their high-attention offerings across podcasts, streaming audio, and terrestrial radio.
Adelaide’s AU metric helps advertisers make better media investment decisions and drive efficient business outcomes. AU is an omnichannel media quality metric that evaluates thousands of signals to predict attention and subsequent impact.
Adelaide extends its commitment to media quality transparency by offering complimentary attention audits to audio publishers as part of AFP’s free tier. AU Audits provide the foundation for AFP, while more advanced solutions enable publishers to curate inventory, deliver granular attention insights, and increase CPMs for high-quality media.
Read more: Famous Footwear Chooses Havas Media Network North America as its Media Agency of Record
Adelaide has proven audio to be an effective medium for capturing attention and driving outcomes. A study by Adelaide and NPR examined podcast campaign data across more than 60 shows, 75 million impressions, and over 75,000 attributed purchase conversions. The study found that shows with higher AU ratings delivered 30% higher site visitation and up to 19% greater lift in Awareness, Favourability, and Consideration than lower AU shows.
“Adelaide’s AU attention metric puts another stake through the heart of the myth that sight, sound, and motion ads are inherently superior to audio ads. With AU scores for Radio, Streaming Audio, and Podcasts above most social and digital channels and just below Linear TV, marketers can confidently utilize audio ads to get noticed, hold attention, and impact memory,” said Pierre Bouvard, Chief Insights Officer at Cumulus Media | Westwood One.
“Many brands have long understood that NPR’s audience pays great attention to the valuable information they hear on NPR as well as to the brand messaging from sponsors who support NPR,” said Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “Thanks to Adelaide’s AFP tool, we have one more valuable way to measure that attention.”
Looking ahead, AFP will add support for connected TV, linear TV, and cinema. AFP currently offers four service tiers—Free, Light, Pro, and Enterprise — each tailored to cater to the diverse needs of publishers.
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Key aspects of Adelaide for Publishers include:
Placement Ratings: Comprehensive report containing AU scores for all placements, giving publishers a deep understanding of the quality of their inventory and its market value.
Flight Control: Tools that enable publishers to identify the optimal AU targets for maximizing efficiency based on advertiser and campaign specifics.
Campaign Insights: A tagless and automated solution that generates AU insights for campaigns.
Campaign Measurement: AU measurement via tagging across client campaigns, with live dashboard access, in-flight optimisation recommendations, and analytics support.
Outcome Testing: AU measurement plus third-party validation, enabling publishers to showcase the positive impact of high-attention inventory by linking outcomes to AU scores.
Activation: High-AU private marketplaces (PMPs) are easily created within a publisher’s preferred supply-side platform (SSP) using AU audit data.
“Expanding Adelaide for Publishers to include audio environments brings us closer to a more equitable holistic media market. With esteemed partners like NPR, Westwood One, Spotify, and SiriusXM Media, we’re not just broadening the scope of AFP; we’re significantly enhancing the value of audio media experiences for buyers, sellers, and listeners,” said Marc Guldimann, CEO of Adelaide.
For more information about Adelaide’s solutions for publishers, visit adelaidemetrics.com/afp.
Read more: Omnicom Announces Expansion in India with Four New Centers of Excellence
Swiggy’s Heartwarming Mother’s Day Film Strikes a Chord with Siblings Everywhere
India, May 9, 2024: As Mothers’ Day approaches, Swiggy, India’s pioneering on-demand convenience platform, is going the extra mile with a touching Mothers’ Day Campaign, dedicated to honoring the heart of every household: Mothers. Titled “Delighting Your Mom”, the campaign revolves around the theme of siblings competing to delight their mom with special treats, all delivered through Swiggy Food.
Set within the heart of a quintessential Indian household, the film unfolds the touching narrative of a mother embraced in love and surprises from her adoring children. The film opens in a living room, where a mother is seen scrolling through her phone. Her son then surprises her with a chocolate pastry, followed by her daughter presenting a heart-shaped cake. The siblings exchange a knowing glance, and the competition begins. From photo cakes to cupcakes forming the word ‘MOM,’ the film showcases the siblings’ efforts to outdo each other in making their mother feel loved.
Speaking about the film, Ashwath Swaminathan, CGMO, Swiggy said, “Delighting your Mom’ encapsulates the spirit of Mother’s Day in a fun yet relatable manner. We have shown in a gamified way two siblings showering their mom with love and trying to outdo each other. The idea demonstrates how Swiggy plays a role in providing joy on special days like Mother’s Day by making it more convenient.”
Swiggy’s ‘Delighting Your Mom’ campaign not only spreads joy but also reinforces the company’s role as a symbol of modern-day convenience for users across India.
You can watch the film on:
YouTube:
Instagram: https://www.instagram.com/reel/C6vTi2RLBgD/?igsh=ejl1a3JwbWZuY2J3
About Swiggy:
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 25+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pickup and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
Omnicom Announces Expansion in India with Four New Centers of Excellence
The Global Solutions Centers of Excellence are expanding, as Omnicom announced, adding three new campus locations in Bengaluru, Chennai, and Gurugram. In October, a fourth location will open in Hyderabad. With this sizeable investment, Omnicom is reaffirming its commitment to growing its footprint in India’s rapidly developing economy, utilizing its diverse talent pool, and advancing innovation and improving client services throughout the organization.
Omnicom’s Center of Excellence
These centers of excellence, which are intended to support Omnicom’s growing global client solutions capabilities and expanding footprint, will house more than 5,500 colleagues from a diverse talent pool. The newly constructed, cutting-edge offices will offer Omnicom’s talent in India the best possible collaborative environments. Through their expertise in media, data and analytics, creative, digital commerce, marketing technology, and AI, Omnicom’s Global Solutions Centers will support our agencies around the world, driving more value and efficiencies for our clients.
Here’s what they said
John Wren, Chairman and CEO, Omnicom said
“India is a country of creativity and technology with diverse, dynamic and talented people. Our India operations are helping us transform from within, improving our client offerings and providing operating efficiencies. We are rapidly scaling and will continue to increase the number of colleagues in Omnicom’s Global Solutions Centers over the next few years, making them a key component of Omnicom’s growth.”
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DoubleVerify Strengthens its APAC Leadership Team
Leading software platform for digital media measurement, data, and analytics, DoubleVerify (“DV”), announced a strong roster of strategic leadership appointments in the Asia-Pacific area. These appointments will also mark the beginning of DV’s expansion into Thailand and Hong Kong.
DoubleVerify Bolsters its APAC leadership team
Former Regional Vice President of Sales Conrad Tallariti will take over as Managing Director for Asia Pacific. Tallariti, who has almost two decades of experience in programmatic sales and marketing, will lead operations in the APAC area, accelerating business growth. Tallariti has collaborated with some of the top companies in the world while holding executive positions in the APAC and EMEA regions.
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Rahul Vasudev will assume the position of Regional Vice President for APAC subsequent to DoubleVerify’s acquisition of Scibids AI, a worldwide leader in dynamic AI activation, with an emphasis on Scibids’ go-to-market. Vasudev will keep using his experience to further the impact of AI-powered ad technology in the APAC region. Vasudev has played a key role in managing Scibids’ commercial efforts in this region.
To improve DV’s work with international brands throughout the region, Marty Buragay joins as Global Director, Global Client and Agency Partnerships, APAC. Buragay brings more than ten years of specialized experience in solutions strategy and management from her work with Uber, Meta, and Diageo.
Read More: OpenX Promotes Mitchell Greenway to Managing Director, APAC
Jantra Khonrangde (Joy), as Sales Director for Thailand, will fortify DV’s market position and quicken the pace of growth. Khonrangde, a seasoned digital marketing strategist who helped companies like Innity grow, will quicken DV’s expansion in Thailand by utilizing her potent relationship-building skills.
As Senior Business Director, North Asia, Junny Yiu will be in charge of growing and establishing DV’s operations in major North Asian markets, such as South Korea, Taiwan, and Hong Kong. Over the course of a ten-year career in digital advertising, Junny has honed his skills in a variety of digital advertising verticals, including programmatic advertising and search engine marketing. She was the driving force behind Hivestack’s SSP adoption in the past, and she has also worked for Verizon and Yahoo.
Here’s what they said
Mark Zagorski, CEO of DoubleVerify said,
“The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”
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Abhinay Bhasin Joins Dentsu as Senior Vice President of Product and Technology
Abhinay Bhasin, who previously oversaw ProfitWheel’s product marketing, has joined Dentsu as senior vice president of product and technology. Bhasin held the position of vice president (Asia Pacific) for data and product solutions at Dentsu International before joining ProfitWheel.
Abhinay Bhasin joins as senior vice president – product and technology
As the original member of the data sciences team, his group expanded Dentsu India’s Data Sciences division from three people to a team that was more than five times larger before moving it to the Asia-Pacific region. He was a member of Dentsu’s Global Product Workstream. In addition to founding one of the first whitepapers on the topic of cookieless advertising, he co-wrote and contributed to industry thought leadership content. He also established and oversaw DMC Insights, an insights division that specialized in behavioral and survey-led audience analytics.
After beginning his career at Deloitte India, he went on to work for Google, Carat, Isobar, The Economist, and others.
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