Dentsu MENA stated today that the Ministry of Investment and Ministry of Commerce in the Kingdom have granted it a regional headquarters license, reaffirming its dedication to Vision 2030, spearheading the transformation initiative, and fostering aspirational local talent. Dentsu is one of the biggest media and advertising networks in the region. It already supports a number of government ministries, vision realization programs, and investment companies to bring the Saudi Vision 2030 to life for audiences around the world by offering an array of integrated marketing solutions, including media, creative, and customer experience management.
With a workforce that is growing quickly in Saudi Arabia, dentsu hopes to play a big role in the country’s talent development. Dentsu will increase the number of people working for it over the next three years. It will hire Saudi graduates, with an emphasis on female talent. It will do this by fostering partnerships with institutions such as Prince Sultan University and by implementing early careers recruitment programs, internships, and learning and development curriculums that will hasten the advancement of gender diversity in leadership positions.
Building on its current presence in Riyadh and an additional office in Jeddah, dentsu has also opened a new flagship office in Riyadh at Business Gate. From there, it will service a growing portfolio of local and multinational clients in the Kingdom.
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André Andrade, CEO of dentsu EMEA, said:
“Opening a regional headquarters in Saudi Arabia is a strategic decision that demonstrates dentsu’s commitment to the Kingdom, our support of its transformation and confidence in its economic future. As we accelerate toward 2030 and beyond, we are fully committed to working with and supporting our stakeholders with the next phase of their transformation agendas.”
Tarek Daouk, CEO of dentsu MENA, added:
“I am delighted that dentsu MENA has inaugurated its new regional headquarters in Riyadh, and that we are the first of the major advertising holding companies to do so. We want to set the standard and help to build the regional headquarters ecosystem for the media and advertising industry. After more than fifteen years operating in the Kingdom, this is a natural step in our evolution where we aim to continue building longstanding, trusted and mutually beneficial relationships with our clients, partners and people in Saudi Arabia.”
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