YAAP a specialized content and influencer marketing company with operations in the UAE, India, and Singapore, has fully acquired Crayons Communications. In a 100% acquisition, Crayons Communications will merge with YAAP.
With Crayons Communications as a wholly-owned subsidiary of YAAP, clients can maintain their existing relationships with both organizations while gaining access to synergistic value.
In recent months, YAAP has expanded its market footprint and product offerings, resulting in stellar growth. Its clientele includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands. In FY21-22, YAAP achieved impressive top-line growth of 97% and a 5X increase in profitability. Thereafter, it has been in the process of scouting for strategic acquisition opportunities across the GCC’s digital content and media landscape.
Crayons Communications boasts over 14 years of market presence in the Middle East with offices in Dubai, Riyadh, and Manama. From homegrown giants such as the Apparel Group and Kaya to MNCs such as Fitbit, Crayons Communications’ portfolio characterizes a rare balance of global-local clients and expertise developed by virtue of longevity.
Kunal Lalani, founder and chairman of Crayons Communications Group said YAAP coming in will create more opportunities for the company and all the clients will benefit from a wide array of new services.
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Crayons Communications adds key markets to YAAP’s footprint across three countries and seven cities. YAAP is currently developing solutions suites pertaining to Web 3.0 and the Metaverse.
As innovations such as Web 3.0 and the metaverse become more popular, brands are increasingly interested in end-to-end service providers. The advertising expertise of Crayon Communications complements YAAP’s core strengths in influencer, performance, programmatic, and affiliate marketing, as well as Web 3.0 and the metaverse, resulting in an unmatched synergistic value proposition.
It is expected that the Crayons communication management will continue to work in their respective roles and that the workforce will expand.
Atul Hegde, Founder of YAAP-
“YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons Communications acquisition comes at the right time and gives us a great platform to bring our award-winning services in Influencer Marketing & Performance Media to this part of the world. Crayons has a good foundation of established clients that will help us quickly ramp up our service offerings here. We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region.”
Arshad Zaheer, CEO of Crayons Communications-
“I’m super excited to be part of the YAAP group now. With an added network of 7 cities and 100+ digital experts at YAAP, it opens up a whole new world of offerings for us in this region. We are known for always punching above our weight in the past with mega projects like the Chris Hemsworth film for Bayut, the Dubai super sixes property or The Bayut: your home, your choice awards, now our ambitions and goals will be much larger!”
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