Petal Ads, previously known as Huawei Ads, has teamed up with MMP World Wide (MMPWW) to expand its reach in international markets, particularly China. The partnership comes on the heels of MMPWW’s acquisition by the out-of-home provider, Life on Screen. This collaboration will enable MMPWW to broaden its portfolio of ad networks by accessing exclusive Huawei audiences and further bolster its presence in international markets.
Petal Ads is collaborating with MMP World Wide (MMPWW) to enhance immersive solutions in the MENA region. The partnership aims to provide consumers with unique experiences and multiple activation options by leveraging MMPWW’s programmatic expertise. Petal Ads will also be able to monetize their digital ad inventory more effectively and boost campaign performance through targeted programmatic in-app advertising.
Petal Ads will provide MMPWW inventory on Huawei’s media platforms such as AppGallery, Huawei Video, Huawei Music, and Petal Search. This means that advertisers will have access to a wider audience and more targeted advertising options on a global scale. Overall, this collaboration is set to revolutionize digital advertising in the MENA region and beyond.
Campaign Middle East quotes William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation said,
We are delighted to collaborate with a regional powerhouse like MMP WorldWide and are confident that this collaboration will usher us into a new era and open new doors for advertisers in the region. At Huawei, we are always interested in forming partnerships with companies that are at the forefront of the ad-tech industry and understand the power of programmatic advertising and its role in brand building. Through this collaboration, we hope to provide advertisers with new ways to target customers by leveraging the Petal Ads ecosystem.
Ayman Haydar, CEO of MMP World Wide further said,
We are excited to be a Petal Ads certified partner and look forward to collaborating on bringing these exclusive solutions to the market. Huawei already has a significant market share in the MENA region and is steadily expanding its customer base, and I am confident that we can effectively offer the industry this Petal Ads ecosystem. With China now easing up travel restrictions, the timing is perfect for us to help MENA advertisers target more effectively in the biggest market in the world.
