Adform and Digiseg offer a new ad tool for Saudi Arabia advertisers. Adform and Digiseg have formed an exclusive seven-month partnership in Saudi Arabia. Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Digiseg, on the other hand, is a global provider of cookie and ID-free audience data, which helps advertisers reach their target audiences without relying on third-party cookies.
As part of their partnership, Adform’s clients in Saudi Arabia will access Digiseg’s unique audience data that segments entire countries into 100-500 household neighborhoods This data includes information about home type, life stage, household income, and more. This data is unique because it is privacy-compliant and does not rely on cookies or deterministic identifiers like UUIDs or MAIDs. Advertisers can use this cookie-less data to better target and personalize their advertising campaigns across various display, video, and mobile channels.
As quoted by Campaign Middle East, Mazen Khalil, Account Director at Adform said,
“Our exciting partnership with Digiseg will give our clients in Saudi Arabia unique cookie-less data capabilities. With Digiseg’s data, we can help our clients better understand their audiences and deliver more effective advertising”
The partnership between Adform and Digiseg is significant because it highlights the increasing importance of privacy-compliant audience data in the advertising industry. With the impending demise of third-party cookies and increased focus on privacy regulations, advertisers need alternative solutions to reach their target audiences effectively. This partnership will give advertisers in Saudi Arabia a new tool to improve their campaigns. Using Digiseg’s household audience data, brands can reach relevant audiences more effectively with higher conversions and improved cost efficiency. Advertisers can use this data to target their desired audiences with precision and accuracy, resulting in more effective campaigns.
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