Published on: August 5, 2026
VML UK has announced the appointment of Cat Davis as its Chief Marketing Officer, strengthening its senior leadership team as the agency enters its next phase of growth and expansion.
Davis will report to Joe Petyan, Group CEO, VML UK, joining the agency at a time of significant momentum following its strong performance at the 2026 Cannes Lions, recognition as Campaign’s Global Network of the Year, and continued growth across its integrated business model.
Bringing more than two decades of experience in agency marketing and business growth, Davis joins VML UK from Atomic London, where she served as the agency’s first Chief Marketing Officer. Before that, she was Group Marketing Director at The MISSION Group, leading growth initiatives across its network of 19 agencies and contributing to major client wins, including Porsche, Post Office and Macmillan.
Earlier in her career, Davis held senior marketing leadership positions at Grey, Cheil, gyro, Carat and Fold7, building extensive experience across the creative communications industry.
She is also an active contributor to the industry, serving on the Executive Committee of WACL. Davis has been recognised as a Campaign A-Lister, a Creative Pool Top 100 Influencer, and an IPA & Campaign Women of Tomorrow finalist. She has also served on the IPA’s New Business & Marketing Group and previously chaired the MAA’s New Business Group.
In her new position, Davis will lead VML UK’s growth strategy, brand reputation and marketing efforts across its integrated offerings, including advertising, social media, commerce, customer experience and technology transformation.
Commenting on her appointment, Cat Davis, VML UK CMO, said: “I’ve spent my career helping agencies grow, and what drew me to VML is the rare combination of world-class creativity, deep technology expertise and a genuine commitment to putting people at the heart of everything it does. At a time when clients are navigating unprecedented change, VML is uniquely placed to connect brand, customer experience, commerce and transformation in ways that deliver meaningful business growth. With the momentum already building across the business and Joe’s leadership shaping an exciting new chapter, it’s a privilege to be joining the team.”
Joe Petyan, Group CEO VML UK, added: “At VML UK, we’ve got world-class creative capabilities and an enterprise-grade technology offering, solidifying a differentiated fully integrated proposition for clients. Cat joins us now to scale all of that. She’s smart, strategic, brilliantly connected and she’s exactly the kind of energy we need to drive the next wave of growth for VML and our clients.”
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