Pinterest forays deeper into eCommerce with new shopping features at its annual advertising summit. The image-sharing site introduced direct in-app checkout and a new personalized recommendations feature.
Read more: Pinterest TV : Another Pinterest Attempt To Monetize Creators’ Efforts
Pinterest Check out- The in-app checkout feature is presently in beta. It provides users the ability to purchase within the Pinterest app. This is available only to some Shopify sellers in the U.S. However, Pinterest plans to provide access to the other U.S based Shopify retailers this year.
Additionally, Pinterest plans to introduce a new application programming interface (API) for shopping. It will make the uploading of product catalogs and listing easier for the retailers.
Your Shop- It is termed as a “personal shopping concierge, powered by a taste-driven algorithm”. The newly announced “Your Shop” feature is a recommendations engine that provides users personalized shopping pages, It suggests products, brands, and creators to users based on their activities and preferences.
Your Shop is also currently in beta, with plans to launch to the U.S pinners later this year with other extra nations.
Pinterest Trends- A Pinterest tool for analysis and insights. It helps businesses to understand real-time search data, more trend types, more granular audience tools, and personalized trend recommendations. The feature is available to businesses in the U.S, the U.K, and Canada, with plans to launch globally.
Earlier this year, Pinterest added the augmented reality feature “Try on For Home Decor”. It allows users to evaluate and check home decor options virtually before buying them.
Read More: Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
What to know: Eventually, Pinterest users will be able to complete transactions without leaving the app, which can speed up the conversion process and lower friction. With Your Shop feature, Pinterest is competing with Instagram’s shopping tab. Pinterest can become a more compelling shopping destination with these retail-oriented features, giving merchants more ways to reach customers
