Magnite Partners with Hoppr for Ultra Premium TV Inventory in Singapore

The largest independent sell-side advertising company, Magnite, has partnered with Hoppr, a CTV platform that offers premium TV ad space with a “first in market” guaranteed view, to give local buyers access to a new kind of premium inventory on the TV menu guide.

Thanks to Hoppr’s innovative technology, which guarantees ad viewing, advertisers can now place their ads in new areas on TV units, the TV menu guide, and only when a consumer holds a remote control. Additionally, Hoppr offers advertisers never-before-seen data, targeting, and performance results regarding the household viewing the advertisement. By utilizing Magnite’s technology, Hoppr will be able to increase access for advertisers to engage with customers on the largest screen in the living room and make this special inventory available programmatically for the first time.

“As competition increases across the CTV landscape, Hoppr is creating new opportunities to help media owners make the most of their assets and revolutionising TV advertising through its innovative technology,” said Gavin Buxton, Managing Director, Asia at Magnite. “We’re excited to be their first programmatic partner as they embark on their global journey, beginning in Singapore, and look forward to working with them to drive increased capabilities for their cutting-edge CTV supply.”

“We chose to partner with Magnite, the leading supply-side company for premium CTV publishers globally. They will provide Hoppr with scale and reach in Singapore, our first market. We are committed to delivering ultra-premium inventory from Singapore’s premium triple play operator StarHub, through next generation engagement combining the best of linear, digital and data,” said Joe Prusz, CEO of Hoppr. “As advertisers get closer to supply and desire publisher-direct relationships, Magnite’s industry-leading technology makes it easy for the largest advertising companies to engage directly with us through programmatic. We know that TV remains the greatest medium to tell a story, using sight, sound and motion. It is only through our tech that households can be targeted with precision, using data insight to curate an audience that is guaranteed to watch the ad.”

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