Published on: October 5, 2026
Karan Budhiraja has joined Perfetti Van Melle as Category Head, Marketing, effective July 2026, taking on a new role focused on category development, brand initiatives and business growth.
Budhiraja announced the appointment on LinkedIn, describing the move as the start of a new chapter in his professional journey. In his new position, he will work on strengthening category and brand strategies while contributing to commercial growth and business outcomes.
In his announcement, Budhiraja expressed his gratitude to Perfetti Van Melle’s leadership, including Nikhil Sharma, Gunjan Khetan and Avishek Roy, for the opportunity and the trust placed in him.
Before joining Perfetti Van Melle, Budhiraja built experience across multiple brands, categories and teams, with a focus on marketing and brand building. He also credited senior professionals, mentors, colleagues and peers for their role in shaping his career and professional development.
At Perfetti Van Melle, Budhiraja will focus on building brands, shaping categories and collaborating with teams to drive stronger business results.
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