Mumbai, 3rd March 2025: HiveMinds, a unit of Madison World, has been awarded the performance marketing mandate for Oben Electric, one of Indiaโs fastest-growing electric two-wheeler manufacturer. This partnership is set to accelerate Oben Electricโs new customer growth and expansion.
With the increasing demand for electric vehicles (EVs), Oben Electric is focused on strengthening its retail footprint and on scaling customer acquisition through digital-first strategies. HiveMinds will lead digital marketing efforts, media investments and conversion strategies across key digital and e-commerce platforms. The mandate will be managed by HiveMindsโ Bangalore team.
Jyothirmayee JT, Founder & CEO, HiveMinds, said,
โEV is one of the most exciting industries right now. I am delighted that weโre getting the opportunity to work with an upcoming brand that is catering to the GenZ and digital first customers who are much aware today. The industry now needs a highly data-led approach to customer acquisition and media deployment. With our expertise and proprietary tools, we are sure to deliver business growth through this collaboration.โ
Saurav Arora, Director of Marketing, Oben Electric, added,
“As we scale operations, performance marketing is crucial or accelerating demand and optimizing conversions. HiveMindsโ expertise in performance marketing will help us maximize digital impact and drive measurable business growth. We are confident this partnership will strengthen our growth journey.โ
Hiveminds is a Bengaluru-based, full-service digital marketing agency and consultancy specializing in performance marketing, display advertising, e-commerce, and programmatic buying. The company manages digital strategies for leading brands such as Dominoโs, Tanishq, MaxLife Insurance, BigBasket, Jio Finance Ltd, as well as e-commerce mandates for companies like Crompton, P&G, Nivea, Wow, Eureka Forbes, Saffola Honey, SUGAR Cosmetics, Sonata Watches, Stanley Black & Decker, and many more. HiveMinds leverages cutting-edge technology, proprietary tools, and advanced data analytics methodologies to deliver exceptional results and drive measurable success for its clients.HiveMinds is a unit of Madison World which through its 11 companies served last year, as many as 500 Advertisers.
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