Experian Identity and Syndicated Audiences Integrated in Samsung DSP

Collaboration is essential in the fast-paced world of advertising to stay up to date with the ever-changing behaviors of consumers. Experian and Samsung Ads have teamed up to tackle this issue. To improve programmatic advertising efforts, Samsung Ads and Experian have announced a partnership that will integrate Experian’s identity and audience data into Samsung’s DSP. Better-targeted campaigns, creative ad spends, increased campaign attribution, and reliably safe branding opportunities are anticipated from this combination of resources. With the help of this partnership, marketers will be able to produce impactful and captivating content that appeals to the right audience at the right moment.

Samsung Ads-Experian Partnership

Through this new partnership, Samsung Ads and Experian promise to maximize the reach, effectiveness, and efficiency of advertising campaigns by combining the knowledge and precision of both companies. Marketers will have access to a smooth, effective tool that will guarantee that their messages are seen and resonate with target audiences, resulting in significant interaction and quantifiable results.

Samsung DSP

To improve campaign targeting and advertising personalization, Experian’s identity capabilities and syndicated audiences have been integrated into Samsung’s demand-side platform (DSP). The Samsung DSP is renowned for its advanced targeting abilities, which combine contextual targeting with data-driven strategies, and the ability to reach addressable TVs. With easy access to Experian’s audience segments and consumer insights, marketers can anticipate a notable increase in the impact and relevance of their advertising campaigns.

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Orchestrating reach and precision

With the help of Samsung’s extensive global reach, the Samsung Ads suite of advertising solutions offers advertisers unparalleled chances to interact with consumers on all screens at all relevant times, yielding significant and measurable outcomes. Combining Experian’s comprehensive data on households and individuals with Samsung Ads’ ACR viewership data from millions of devices allows for more precise targeting, which can be used to allocate media investment to drive better engagement, conversion rates, and return on investment (ROI) while reducing waste.

Samsung DSP key features

According to Samsung Advertising, more complexity is not necessary for smart advertising. Every user-friendly feature of Samsung DSP is designed to simplify media once more, allowing advertisers to more successfully reach their audience across all screens.

Addressable TV

By providing tailored content to particular households, addressable TV elevates and personalizes traditional viewing experiences while increasing interaction and connection.

Contextual targeting

Increases the relevance and impact of advertisements by putting them in context with related content to foster audience engagement.

Worldwide reach

Handle the digital landscape with dexterity. It can provide content to millions of users on a variety of platforms and devices in brand-safe settings.

Targeting based on data

Integrate Experian’s insights with Samsung Ads’ unparalleled proprietary device data to convert global reach into unique customer engagement.

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Benefits for advertisers

Improved audience targeting

Marketers can develop highly targeted campaigns that reach the right audience at the right time. They can utilize Experian’s syndicated audiences and Samsung Ads’ ACR data. Campaign performance can be significantly improved as a result, with higher engagement, conversion rates, and ROI

Optimized ad expenditures

Experian’s data can be used to identify and avoid audiences that are unlikely to be interested in the products or services. It can thereby reduce ad waste. This can assist in making the most of the funds allocated for advertising.

Enhanced attribution

Advertisers can gain a deeper understanding of the consumer journey. They can monitor audience interactions with advertisements across various platforms and devices. Campaign optimization and overall performance can be achieved with the help of this data.

Brand safety

With Samsung Ads’ brand safety solutions, advertisers can guarantee that their ads are shown in secure and safe settings. This aids in preserving the integrity and reputation of the brand.

Here’s what they said

Chris Feo, SVP, Sales & Partnership, Experian said, 

Navigating the dynamic landscape of digital advertising requires innovative solutions and strategic collaborations. This partnership with Samsung Ads exemplifies our commitment to empowering advertisers with data-driven insights that reach and resonate with audiences. With Experian Marketing Data directly accessible within the Samsung DSP, advertisers are equipped to orchestrate campaigns with unprecedented precision and impact, marking a significant stride in personalized advertising.

Alex Boras, Platform Lead, Samsung DSP added, 

The new partnership between Experian and Samsung Ads is an exciting development for advertisers as they look to maximize the effectiveness of their marketing campaigns. With hands-on access to Experian’s identity solution and audiences directly within our platform, Samsung DSP, advertisers can now better address their most important audiences on the screens they use most.

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