Published on: September 24, 2026
DailyObjects has appointed Zeenah Vilcassim as its Global Chief Marketing Officer (CMO), bringing an experienced marketing leader onboard as the Indian-born design-led lifestyle tech brand prepares for its next phase of international growth.
Vilcassim will oversee the company’s global brand and marketing strategy, with a focus on strengthening DailyObjects’ consumer business, building its brand proposition and supporting expansion into new markets. Her professional experience spans the US, Europe, the Middle East, China and India.
Before joining DailyObjects, Vilcassim led marketing for Nothing in India. She previously served as CEO of Zomato Live, now known as District by Zomato, where she established and developed the business from the ground up.
Her earlier leadership experience includes serving as Chief Marketing Officer at Bacardi India, where she managed consumer and customer marketing across the company’s portfolio. She also held the position of Global Brand Director for Whiskies at Bacardi, working on brand strategy across international markets.
Across these roles, Vilcassim has worked on both established brands and new businesses, combining consumer insights with brand propositions and business execution while adapting international strategies to local markets.
Her appointment comes as DailyObjects looks to build on its design-led positioning and strengthen its presence beyond India. The company offers products across technology essentials, carry, workspace and everyday lifestyle categories.
DailyObjects’ first international showcase at IFA Berlin 2026 also marked a step in its efforts to develop relationships with retail and distribution partners in overseas markets.
Commenting on the appointment, Pankaj Garg, Co-Founder and CEO, DailyObjects, said, “DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Vilcassim understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I’m excited to build the next phase of DailyObjects with her.”
Zeenah Vilcassim, Global Chief Marketing Officer, DailyObjects, said, “DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav’s ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers’ daily lives wherever it goes.”
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