Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Jio Platforms Launches Jio Brain, an AI and ML Platform for Enterprises
Leading telecom and tech company Jio Platforms recently unveiled Jio Brain. It is an artificial intelligence (AI) and machine learning (ML) platform for businesses. Jio Brain seeks to simplify the deployment of ML tools across telecom networks, enterprise environments, and...
Publicis Groupe Plans €300 million AI Investment, Unveils CoreAI Platform
Publicis Groupe intends to prioritize a new AI platform and devote an additional €300 million to AI initiatives over the following three years. As the new technology is used more and more in the advertising industry, this will include €100 million in 2024 as part of its new...
Google Integrates Gemini AI Into Search Ads Platform
As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its latest AI model – Gemini – into the Search Ads platform to enhance advertising efficiency....
Nazara Tech’s Nodwin Gaming Acquires Comic Con India for Rs 55 Cr
Nodwin Gaming, the esports subsidiary of Nazara Technologies, announced a major move on January 24 by acquiring a 100 percent stake in Comic Con India for a substantial sum of Rs 55 crore. This strategic cash and stock deal involves Nodwin Gaming paying Rs 27.4 crore...
IAB Europe Releases First Edition of Pan-European Retailer Digital Advertising Capability Map
IAB Europe, the leading European industry association for the digital advertising and marketing ecosystem, has released the first edition of its Pan-European Retailer Digital Advertising Capability Map. The first of its kind, this map showcases the digital advertising...
Al Arabia Secures AED 522 Million Rights to Operate Outdoor Billboards in Dubai
Arabian Contracting Services Co. of Saudi Arabia has announced that its UAE subsidiary, Al Arabia OOH Digital Company, has been granted rights to operate outdoor billboards in Dubai. The Road and Transport Authority of Dubai has awarded the company a contract. The...
Vodafone and Microsoft Sign 10-year Strategic Partnership for IoT, Cloud, AI and More
Vodafone, a mobile telecom provider, has signed a 10-year strategic partnership with Microsoft to provide generative AI, digital, enterprise, and cloud services to over 300 million businesses across Europe and Africa. Over the next ten years, Vodafone plans to invest $1.5...
Nazara Technologies Announces 10.77% Stake in Influencer Platform Kofluence
Nazara Technologies Limited, an India-based diversified gaming and sports media platform, announced that its board has approved a share swap with certain existing Kofluence investors to acquire a 10.77% stake in Kofluence Tech Private Limited. It is anticipated that the...
Rakuten Advertising Reveals Partnership Discovery, its Latest AI Investment
As part of its Affiliate Intelligence Platform and vision, Rakuten Advertising, the top global affiliate marketing network, announced that it will introduce Partnership Discovery, its newest artificial intelligence (AI) investment, at Affiliate Summit West 2024 in Las Vegas....