WPP and Sprinklr Partner to Bring AI-Powered CXM Solutions
WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine...
Developers Can Publish Instant Games Directly To Facebook At Any Development Stage
Game developers can now more easily release “Instant Games”—instant social video games that appear in Facebook users’ News Feeds without requiring review—thanks to Meta. It has revealed a new Instant Games distribution model that releases games straight to...
TV9 Network Partners With JioTV and JioTV+ for Enhanced Mobile and CTV Reach
The largest television news network in the country, TV9 Network, has partnered with JioTV and JioTV+, the LIVE TV streaming service run by Reliance Industries’ Jio Platforms Limited. A new era of television viewing is about to begin thanks to this innovative...
Launch Cart Debuts AI-Powered Ad Platform LaunchADS.AI
Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...
Chinese AI Firm Baidu Debuts ERNIE 4.0 Chatbot Competing with GPT-4
Chinese AI firms are competing with ChatGPT for market share, and it has now created a chatbot that can compete with OpenAI’s GPT-4 model. Chinese search engine and AI company Baidu introduced a novel iteration of its artificial intelligence model ERNIE 4.0. It asserts...
OpenX Partners with Cedara for Automated Emissions Measurement
One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., launched a significant relationship with Cedara, the Carbon Intelligence Platform. With this connection, OpenX became the first digital advertising firm to provide automated emissions...
Mistral AI Unveils Mistral 7B, An Open-Source LLM with 7.3B Parameters
Mistral AI announces the release of Mistral 7B, an open-source language model with 7.3 billion parameters. French artificial intelligence firm Mistral AI recently raised a sizable seed investment. With its first major language model (LLM), Mistral 7B, the business set out...
Microsoft Empowers Publishers with Content Control for Bing Chatbot
Microsoft recently provided publishers with new tools to control how their material is used in the brand-new Bing AI-powered chatbot component. New meta tags like NOCACHE and NOARCHIVE are part of these solutions. These restrict or block material in Bing Chat. Normal Bing...
Microsoft Advertising Enhances Search and Ads with Generative AI
Microsoft Advertising’s search and advertising platforms have received a number of generative AI improvements. They plan to completely reimagine how users engage with search engines and online advertisements. The internet giant announced earlier this year that it would...
Media.Monks Unveils AI Integration for Customized Content
S4 Capital’s solely digital operational brand, Media.Monks is introducing an AI product. It will integrate generative AI and machine learning into its software-powered production system. Additionally, it will support the delivery of highly customized content to...