Yahoo Announces Acquisition of Instagram Co-Founder’s AI News Platform Artifact
Yahoo has revealed that it has acquired Artifact, an AI-powered news aggregation and discovery platform. Artifact, which was founded by Kevin Systrom and Mike Krieger, co-founders of Instagram, uses technology to provide highly customized news experiences. The exclusive...
IAB Study Examines Effects of Game-Related Advertising On Marketing Mix
A groundbreaking study titled “Changing the Game: How Games Advertising Powers Performance” was released during IAB PlayFronts and examines the effects of game-related advertising amid the gaming industry’s explosive growth. The pioneering research by media...
Epic Games Announces New Pricing Structure to Use Its Unreal Engine
Fortnite developer Epic Games has announced a new pricing structure for non-game developers to use its Unreal Engine, the company’s video development tool, after hinting at the change last year. The company will charge an annual “per seat” subscription fee...
Publicis Play & Hero Motocorp collaborate to launch India’s first on-ground gaming live stream motorcycle launch event featuring Hero XTREME 125R
Publicis Play, Publicis Groupe’s dedicated gaming offering in India, executed India’s first motorcycle launch on a gaming live stream in partnership with Rooter, India’s leading game streaming platform at the Hero World 2024.
The event featured an ensemble of four of India’s...
NODWIN Gaming and JSW Sports Partner to Transform Indian Esports Industry
NODWIN Gaming, the world’s leading emerging markets gaming and esports media company, has formed a strategic partnership with JSW Sports. JSW Sports is India’s largest sports promoter and sports management company. The partnership represents a critical turning...
IPG Partners with Adobe GenStudio for Gen AI Powered Content Creation
Interpublic Group (IPG) has become the first company to form a global partnership with Adobe to power content creation and activation across its operations. IPG is the first to incorporate Adobe GenStudio into its marketing technology platform throughout all of its global...
UM’s uplay Unveils Brand Growth Potential Through the Power of Gaming
Dubai, UAE – February 28, 2024 – In a dynamic display of innovation and strategic vision, UM MENAT introduced its tentpole event for 2024 with the debut of uplay. Exclusively designed for UM clients, partners, and team members, uplay took place earlier this week at the...
Saudi Ministry of Culture Introduces World’s First VR History Tours in Metaverse
Saudi Arabia has made a major advancement in the expression and engagement of culture. It has introduced a wide range of immersive metaverse experiences and heritage attractions. The world’s first National Cultural Metaverse platform, which offers virtual reality (VR)...
MGID Introduces New AI-Powered Dashboard for Campaign Setup
MGID, the global advertising platform, has introduced a new dashboard for MGID Ads, its self-service campaign planning and execution suite. The new platform doubles the speed of campaign setup by showcasing a plethora of AI-powered features through an intuitive interface that...
Innocean India Launches Its Artificial Intelligence (AI) Lab, Innolabs
Innocean India, a leading name in the advertising industry, announced the launch of its cutting-edge Artificial Intelligence (AI) labs, Innolabs. With its cutting-edge solutions that leverage the power of artificial intelligence and modern technology, this exciting project is...