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Roku, roku remote app, app marketers, roku advertising, acquisition campaigns, user acquisition, tv remote, tcl roku, unity remote, roku working, tv streaming, streaming services, app marketer, CTV, connected TV, roku express, roku action ads, unity, advertising, app, mobile app, ad formats, interactivity, performance marketing, video, ad measurement, streaming video, mobile game, streaming service, streaming platform, real-time, 3D, RT3D, partnership, app install, app campaign, CTR, click through rate, groupM, optimization, Luna, app marketing, app download, performance boost, marketing channels, cross-channel advertising, campaign technology,

Roku and Unity Announce Collaboration to Aid Mobile App Marketers

Netra Media 21-11-23

app radar, splitmetrics, apple search ads, app store, app growth, optimization, campaigns, splitmetrics agency, testing, analytics platform, mobile marketing, strategic acquisition, ai driven, aso tool, optimization services, paid user, user acquisition, conversion rate optimization, app store optimization, ai, artificial intelligence, app marketing, keywords, analytics platform, seven figure, cash deal,

SplitMetrics Acquires App Radar for Complete AI-Driven App Growth Services

Netra Media 18-11-23

Advanced television, openx technologies, advertising, CTV, biddable CTV, Connected TV, biddable, programmatic advertising, programmatic CTV, ctv inventory, OTT, tv advertising, omnichannel, SSP, supply side platform, linear buying, biddable media, CPM, TV+, non-TV content, mobile, fireplace apps, UGC, user generated content, IVT, invalid traffic, media, DSP, demand side platform, marketing, premium inventory, publisher,

OpenX Announces TV+, An Ongoing Initiative to Maximize Biddable CTV

Netra Media 17-11-23

Samsung, Samsung ads, ad tech, vevo, music platform, music streaming, publica by IAS, integral ad science, programmatic, data, connected TV, CTV, linkedin, marketing, integral ad, ctv campaigns, CTV ad, advertising, IAS, Publica, ad buying, frequency capping, advertiser targeting, video, partnership, traditional TV, linear TV, streamed ad, ad pods, frequency management, competitive separation, ad serving, ad pod decisioning, unified auction, ad slot, pod placement, buy-side, supply path optimization, SPO, transparency, supply side platform, SSP, DSP, demand side platform, CTV inventory,

Vevo and Publica by IAS Announce Partnership for CTV Ad Serving

Netra Media 16-11-23

Media, sandbox apis, google chrome, third-party cookies, groupm, wpp, marketing, advertising, groupm partners, ad tech, cookie deprecation, collaboration, media investment, post-cookie technology, global initiative, feedback, groupm clients, global reach, meta-analysis, media buying, meta-study, digital investment, competition and markets authority, CMA, privacy sandbox, user privacy, first to market, privacy centric,

GroupM and Google Announce Post Third-Party Cookie Readiness Program

Netra Media 16-11-23

Omnicom Signs Generative AI Licensing Agreement with Getty Images

Netra Media 15-11-23

carbon emissions, carbon footprint, media, bespoke emissions, carbon calculator, carbon scorecard, scope3, mindshare, media services, advertising, display advertising, digital media, digital advertising, streaming ads, sustainable advertising, science based targets initiative, SBTi, emissions dashboard, digital media supply chain, greener media, groupM, WPP, sustainability, advertising, decarbonization, real time data, macro level, micro level, reporting tool, brands, carbon decarbonization methodology, report, reduce, remove, business outcomes,

Mindshare and Scope3 Develop Emission Scorecard for Digital Campaign

Netra Media 15-11-23

Basis technologies, DSP, Basis DSP, Jounce Media, marketing automation, jouncemedia, programmatic advertising platforms, protecting advertisers, centro basis, MFA, made for advertising, publishers, preventing advertisers, SSP, demand side platform, supply side platform, ad exchange, digital media, media automation, programmatic advertising, automated protections, ad blocking, MFA inventory, industry standards, media metrics, ad impressions, advertisers, consumer purchase decision, paid traffic, ad strategies, KPIs, RTB traded website, invalid traffic, IVT, fraudulent. Low viewability, traffic sourcing,

Basis Technologies and Jounce Media Automate Ad Blocking On Subpar Websites

Netra Media 13-11-23

JioAds, AI, artificial intelligence, generative AI, gAI, Picasso.AI, small businesses, connected TV, CTV, mobile, video campaign, pincode level, AI-led solution, Gulshan Verma, India Mobile Congress, IMC, video creatives, advertising, customer satisfaction, communication, digital advertising, local clientele, advertisers,

JioAds Launches Picasso.AI, Its Proprietary Advertiser-Focused AI Tool

Netra Media 10-11-23

Basis Partners with LG Ad Solutions for U.S. CTV Political Advertising

Netra Media 09-11-23

Pubmatic, connected TV, CTV, Experian, omnichannel, in-app, web, commerce media, data, programmatic, targeting, technology, global information provider, data collaboration, digital advertising, supply chain, sell side platform, SSP, commerce media, media targeting, cross-channel insights, syndicated audiences, target audiences, consumer demographics, media buyers, data driven, privacy focused, ROI, campaign optimization, Pubmatic connect, marketing strategies, personalized messaging, consumer behaviours, preferences, programmatic ecosystem, digital transformation, advertising, commerce data,

PubMatic Announces Groundbreaking Data Collaboration with Experian

Netra Media 08-11-23

Havas Announces Majority Stake Acquisition in PR Pundit in India

Netra Media 08-11-23

AED 1 million, challenge, chatgpt, dubai, midjourney, museum of the future, prompt generation, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, AI, generative AI, artificial intelligence, technology, dubai, UAE, DFF, dubai future foundation, global prompt engineering championship, literature, arts, coding, digital infrastructure, digital transformation, core goals, future aspirations, AI visionary, innovation, cutting edge,

Dubai Announces Gen AI Prompt Tournament with AED 1 Million Prize

Netra Media 07-11-23

Twitter, AI, generative AI, AI chatbot, grok, X, xAI, Elon Musk, gAI, artificial intelligence, social media, X Premium, ad-free, premium tier, standalone app, ChatGPT, OpenAI, rival, Hitchhiker’s guide to galaxy, AI startup, Tesla, CEO, DeepMind, Anthropic, beta phase, LLM, Large language model, Robert A Heinlein, Martian, Ai tools, research assistant, relevant information, subscribers, daily active users, DAU, WeChat, Tencent, Space X, Inflection, Ai developers,

Elon Musk Officially Enters Generative AI Race with Grok AI Chatbot

Netra Media 06-11-23

Sky mobile, targeting, advanced television, dco, sky business, campaign effectiveness, programmatic, programmatic advertising, sky broadband, ads, optimization dco, digital marketing, sales, creative optimisation, performance, response focused, Adalyser, ad viewing, TV ads, broadcast TV, ad creative, responsive audience, ad selection, CTA, call to action, spot schedule, Sky sports, Sky arts, Web attribution tool, campaigns, programming,

Sky Media Unveils Innovative Programmatic Audience Match Tool

Netra Media 06-11-23

Advertising, ad intelligence, advertising intelligence, AI, Kantar group, Vivvix, mediaradar, technology, north America, sales enablement platform, acquisition, competitive advertising, digital media, traditional media channels, artificial intelligence, media owners, advertising insights, high quality data, emerging platforms, fragmentation, complexity, data capabilities, local TV, search, radio, OOH, out of home advertising, real-time insights, ad spend, ad revenue, ad intelligence footprint, media sellers, cutting edge, market intelligence, decision making, dynamic advertising,

MediaRadar Acquires Vivvix, Kantar Group’s North American Advertising Intelligence Unit

Netra Media 03-11-23

Yahoo Advertising Launches New Suite of Premium Ad Formats Edge-2-Edge

Netra Media 03-11-23

Microsoft, Microsoft advertising, media.monks, china, advertising, marketing, finance, AI, artificial intelligence, AI, Chinese market, inmobi, partnership, native display, search capabilities, search ads, display ads, Paid search, programmatic, Baidu, cloud services, customer oriented, digital market, inbound, outbound, ad tech, media strategy, data-driven, managed media, data solutions, paid social, DDM, data and digital media, brands,

Microsoft Advertising and Media.Monks Unlock New Opportunities in China

Netra Media 02-11-23

Billboards, marketing, outdoor advertising, campaign, billboard ads, adquick, transunion, truaudience, OOH, out of home advertising, OOH advertising, shopify, booking, analytics, advertising offering, marketing solutions, news, alliance, advertising platform, consumer insights platform, curated audience taxonomy, advertisers, omnichannel campaigns, omnichannel marketing, connected TV, CTV, omnichannel targeting, third party data, marketplaces, marketing mix, omnichannel targeting,

TransUnion Announces Partnership with AdQuick to Boost OOH Advertising

Netra Media 02-11-23

Equativ Partners with IRIS.TV for Enhanced Contextual Ad Targeting

Netra Media 01-11-23

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