Published on: November 2, 2026
Affle a global technology company specialising in premium consumer conversions through its AI-powered Consumer Platform, has announced that its Israel-based subsidiary, Affle 3iL Ltd., has signed a definitive agreement to acquire Perion Network Limited. The all-cash deal values Perion at approximately US$420 million, with Affle offering US$11.70 per share for all outstanding shares and eligible unvested equity awards.
Affle has an established track record of acquiring and successfully transforming businesses, complementing its organic growth journey with strategic acquisitions. Our approach focuses on identifying businesses that complement our capabilities, expanding our access to customers and markets, and using our tech to seamlessly integrate their strengths into our broader platform ecosystem. By leveraging our AI-powered Consumer Platform Tech Stack, proprietary audience intelligence and differentiated cost per converted user (“CPCU”) business model, we have successfully transformed acquired businesses to unlock high value strategic outcomes and ROI for customers, expanded margins through tech and data synergies, and created long-term value for our shareholders with disciplined execution delivering over 20% annual organic growth and over 20% EBITDA consistently.
Perion is an Israeli technology company headquartered in Tel Aviv, with a strong North American footprint and dual listings on NASDAQ and the Tel Aviv Stock Exchange. It is an AI-powered tech stack providing omnichannel advertising solutions across Retail Media, Connected TV (CTV), DOOH and other digital channels. Over the last three years, the company has undergone a significant transformation, completing three strategic acquisitions and unifying these expanding segments under its Perion One platform.
On completion of the transaction, Affle will be a significant global omnichannel platform delivering premium use cases for driving consumer conversions for thousands of advertisers across diversified industry verticals in 100+ countries. The acquisition underscores Affle’s continued commitment to expanding its global footprint, strengthening its technology capabilities and creating sustainable long-term value for its stakeholders.
The proposed acquisition builds on this robust foundation, bringing together Perion’s established presence, including in all upper funnel digital advertising channels in developed markets with Affle’s leadership in deeper funnel mobile marketing and AI-powered performance-led consumer conversions in emerging markets. This will strategically transform and materially expand the total addressable market opportunity for our CPCU business globally. Affle’s CPCU model powered verticalised solutions will be able to drive premium consumer conversions with CTV to Cart and DOOH to Cart based retail commerce outcomes for Perion’s advertisers campaigns.
Commenting on this development, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said, “We are excited to welcome the Perion family on board as we continue to strengthen the foundations of our AI-powered Consumer Platform Tech Stack. Through this acquisition, we are bringing together our highly complementing tech capabilities, innovation culture and unique IP to global scale. The combination of Affle’s strong leadership in mobile marketing with Perion’s established presence across Retail Media, CTV, DOOH and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across Developed Markets and advancing our 10X decadal growth vision.”
Adding to this, Tal Jacobson, CEO of Perion said, “Over the past several years, we have transformed Perion into a differentiated advertising technology company, driven by the strength of our team, technological innovation, and our focus on measurable business outcomes for advertisers. Through Perion One and our Outmax AI agent, we continue to advance how advertising performance is executed and optimized across channels to ensure the best ROI on media investments for our customers. Our agreement with Affle marks an important milestone for Perion. Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide. Throughout this process, our focus remains on executing our strategy, supporting our people, and delivering for the customers and partners who rely on us.”
The transaction has been approved by the Boards of Directors of both Affle and Perion and is subject to closing conditions, including receipt of required regulatory approvals and approval by Perion shareholders. This agreement provides for a go-shop period for Perion before seeking shareholders’ approval.
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