Published on: July 1, 2026
Introduced earlier this year as one of WPP’s four strategic operating units, WPP Enterprise Solutions brings together capabilities in commerce, consulting, content transformation, CRM, loyalty & first-party data, customer & product experience, and engineering & platforms to help design, build and operate the growth systems that competitive businesses rely on. The business partners with global brands such as IKEA, Ford, L’Oréal and Nestlé to deliver marketing modernisation and business transformation.
As part of the expansion, WPP Enterprise Solutions has introduced an initial portfolio of services covering AI transformation consulting, agentic commerce, owned intelligence, AI-driven customer relationship management and intelligent content.
The service propositions are activated through best-in-class partnerships with tenured technology partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify, as well as innovators in AI.
Jeff Geheb, Global CEO, WPP Enterprise Solutions, said:
“WPP Enterprise Solutions exists to help organisations remove the friction that holds growth back. Most organisations don’t have a growth problem—they have a systematic constraint that limits their potential. Customer experience, content, commerce, data and technology too often evolve independently of one another. We help clients bring those elements together into growth systems they can continuously optimise, operate and scale.”
The offering expands at a time of accelerating enterprise demand. Industry analysts from IDC and Forrester project customer experience services will exceed $500 billion by 2028, alongside sustained increases in transformation spending, expanded ecommerce investment and rapid growth in AI software as companies seek end-to-end business solutions.
