Google Boasts “Pause Ads” Pilot Success – Viewers Might Be Subjected to Even More Ads
When you watch YouTube on TV, expect to see even more advertisements. You won’t enjoy “Pause Ads” if you already detest YouTube advertisements. Google boasted during its earnings call on Thursday about the success of the tests it conducted on advertisements,...
Google Delays Third-Party Cookies Phase-Out Yet Again!
Google is once again delaying the removal of third-party cookies from its Chrome browser. The announcement was made on Tuesday in advance of Google’s quarterly reports and the UK Competition and Markets Authority’s (CMA) close monitoring of the entire situation....
Mercedes-Benz and Google Strengthen Partnership for AI Powered Customer Experience
Mercedes-Benz and Google Cloud have expanded their strategic partnership. Google Cloud’s Vertex AI platform will assist the automaker in transforming important customer experiences through AI and generative AI (gen AI) technologies. Mercedes plans to integrate...
WPP Partners with Google Cloud to Revolutionize Marketing with Generative AI
WPP and Google Cloud have announced a new partnership that is set to revolutionize marketing. The collaboration, which was unveiled at Google Cloud Next’24 in Las Vegas, US, will see the integration of Google’s Gemini model with WPP Open, the company’s...
Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations
Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is...
UM MENAT Elevates Global Expansion for Clients Through Google’s International Growth Agency Program
Dubai, UAE – February 13, 2024 – UM MENAT has joined Google’s International Growth Agency Program (IGAP), an exclusive and invitation-only partnership program extended to Google’s top-tier agencies worldwide. This partnership solidifies UM’s commitment to scaling the region’s...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Google Integrates Gemini AI Into Search Ads Platform
As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its latest AI model – Gemini – into the Search Ads platform to enhance advertising efficiency....
Google Cloud Introduces New Generative AI Tools for Retailers
On the eve of the annual convention of the National Retail Federation, Google unveiled several new generative AI tools intended to improve the online shopping experiences and other retail operations of retailers. The tools make use of artificial intelligence technologies that...
Google’s Third-Party Cookies Deprecation Rolls Out Today
Cookies are the currency of the world of digital advertising. At least that’s how they were once. Now is the time to get ready to phase out third-party cookies and begin using cookie-less strategies. Making the switch to contextual advertising will now require getting...