Published on: October 15, 2026
Cheil Australia has appointed Pete Sherrah as Creative Director, reinforcing its focus on expanding creative capabilities and delivering impactful work for its clients.
Sherrah brings more than 15 years of experience spanning advertising and brand management. Before joining Cheil Australia, he spent over six years at Havas Host, where he led creative work for global and national brands, including IKEA, Tourism Fiji and Tassal. In his role as Associate Creative Director, he oversaw brand platforms, always-on channels and strategic campaigns.
At Cheil Australia, Sherrah will focus on strengthening the agency’s creative offering through creative direction, strategic thinking and experiential initiatives. He will also play a key role in mentoring and leading the wider creative team.
Kim Le Gras, General Manager of Creative and Campaign at Cheil Australia, said Pete is “an outstanding creative leader with the talent and curiosity that is needed to take Cheil to the next level.
“His skillset and unique perspectives are exactly what is needed as we continue on our growth trajectory, especially given the potential Cheil has to offer both existing and prospective clients.”
Commenting on his appointment, Sherrah said, “What drew me to Cheil was the breadth and depth of capabilities the team provides that has contributed to their growth. It’s teams like these where innovative, category-defining creative work is born. I look forward to contributing to the high calibre of creative output and working with the broader roster of clients at a time when we continue to take the agency from strength to strength.”
