Published on: August 26, 2026
mycar Tyre & Auto has appointed independent agency DO.ANZ as its creative agency of record following a competitive pitch. The partnership will support mycar’s next phase of growth through strategic and creative initiatives focused on delivering measurable commercial impact.
DO.ANZ emerged as the preferred agency after demonstrating a strong understanding of mycar’s broader business objectives and presenting a strategic approach that went beyond the immediate creative brief.
Cynthia Fernandez, Head of Marketing at mycar, said the agency’s combination of strategy, creativity and commercial thinking helped differentiate its pitch.
“Throughout the pitch process, DO.ANZ stood out for the way they brought sharp strategic thinking, ambitious creativity and genuine commercial understanding together. They brought fresh thinking to the brief and showed how their approach could turn creative ideas into positive business outcomes.
“Their collaborative model and commitment to understanding our business made them a natural fit for mycar, we are excited to be working with DO.”
The new partnership will see DO.ANZ work closely with mycar’s marketing team, bringing its strategic and creative expertise to initiatives aimed at strengthening the brand and supporting business growth.
Paul Coles, Partner and Managing Director at DO.ANZ, said the appointment reflects the shared values and growth ambitions of both organisations.
“mycar is an ambitious brand, with a shared belief in creativity as a genuine lever for growth. That ambition is exactly what made us excited about the partnership. We’re looking forward to working with Cynthia and the wider mycar team”
The account win adds to DO.ANZ’s recent growth and momentum, further establishing the agency as a partner for brands seeking commercially focused creative solutions.
Work between mycar and DO.ANZ is already underway, with additional details about the partnership expected to be announced in the coming months.
