Published on: August 25, 2026
Paramount has appointed Michael Willeke as Vice President, Marketing GSA (Germany, Switzerland and Austria). Willeke announced his upcoming move in a LinkedIn post, with the new role set to begin on September 1, 2026.
In his new position, Willeke will lead marketing activities for Paramount across the GSA region, with a focus on strengthening the company’s entertainment portfolio and expanding the reach of its Paramount+ streaming service.
“I am genuinely excited that on September 1st, 2026, I will be joining Paramount as VP Marketing GSA (Germany, Switzerland, Austria). I am incredibly energized by the opportunity to work with such an exceptionally talented team and to represent an iconic brand with an amazing legacy of world-class storytelling, home to well-known Paramount+ originals and Hollywood blockbusters. We are bringing a true „Mountain of Entertainment“ to our audiences, and I look forward to shaping the future of entertainment and expanding the footprint of the Paramount+ streaming service with the GSA team,” he wrote in the post.
Willeke joins Paramount from The Coca-Cola Company, where he currently serves as Vice President – Marketing, Sparkling Flavours Europe. He has been with Coca-Cola since 2009, holding various marketing responsibilities during his tenure.
The move marks a new chapter in Willeke’s marketing career as he transitions from the consumer goods sector to the global entertainment industry. At Paramount, his experience in brand marketing will support the company’s efforts to engage audiences and build its streaming presence across Germany, Switzerland and Austria.
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