Published on: June 30, 2026
IBM has selected Omnicom Media as its new global media agency of record after completing a competitive agency review, further strengthening the collaboration between the two organizations.
Under the new mandate, Omnicom Media will oversee media planning and buying across key international markets, including the Americas, Europe, the Middle East and Africa (EMEA), Japan, and the Asia-Pacific (APAC) region.
The appointment builds on the long-standing partnership between IBM and Omnicom Media in EMEA, extending the agency’s responsibilities to a global scale.
Commenting on the appointment, Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, said: “IBM is working side-by-side with clients around the world, co-creating innovative technology and AI solutions that address their most complex challenges. To be successful, we need agency partners who understand our business, our ambitions, and the needs of the clients we serve.
Omnicom Media brings a globally integrated approach and a deep appreciation for how data, technology, and creativity come together at scale. That alignment gives us confidence in their ability to build more connected, relevant experiences that support IBM’s long-term growth.”
The expanded partnership reflects IBM’s continued focus on leveraging data, technology, and creativity to create meaningful customer experiences while supporting its long-term business objectives.
Guy Marks, Chief Client Success Officer at Omnicom Media, added: “We share IBM’s belief that innovation is most powerful when it is applied to solve real business challenges. Together, we have an opportunity to build a more intelligent, agile and integrated media ecosystem powered by data, automation and emerging technologies that can drive measurable impact across markets.”
Omnicom Media will officially assume its global media responsibilities for IBM beginning July 1.
