Published on: May 5, 2026
India, May 05th 2026: FTA Global, a new-age marketing company, today announced the official launch of FTA.Visibility. This cutting-edge tool helps marketers measure, track, and improve their brand’s presence in AI-generated search answers. As consumers increasingly turn to AI assistants like ChatGPT, Perplexity, and Gemini for discovery, FTA.Visibility provides essential analytics. It ensures brands are cited as trusted sources in this new search ecosystem.
Unlike traditional SEO tools that focus on post-click rankings and traffic, FTA.Visibility focuses on pre-click visibility. It reveals how AI systems surface, summarise, and recommend brands, even when a user never clicks through to a website. The tool addresses the emerging “visibility gap” in which brands lose relevance in AI-driven discovery. It provides a comprehensive suite of features to audit, analyse, and optimise a brand’s AI footprint.
Key capabilities of the tool include:
Commenting on the launch, Senthil Kumar Hariram, Founder and MD, FTA Global, said, “We are entering an era where the most important search result is the one that never shows up on a traditional ranking report. It is the AI-generated answer that shapes a buyer’s shortlist before they even visit a website. FTA.Visibility tool was built to give marketers the intelligence needed to compete in this new reality. It is no longer about chasing rankings; it is about ensuring your brand becomes a trusted, cited source in every AI conversation that matters to your business.”
FTA.Visibility is built for marketers seeking control and governance in the rapidly scaling AI landscape. The platform offers robust security, role-based access control, and priority support, ensuring that organisations can confidently manage their AI discovery strategy.
FTA.Visibility tool is available now. For more information or to request a demo, please visit https://www.ftaglobal.in/visibility-ai-tool.
