India, May 20, 2025: In a landmark move set to redefine how brands engage with the future of search, Liqvd Asia today announced the launch of Tesseract, an innovative AI-driven platform created by its performance marketing division, AdLift. Tesseract is the first-ever tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Google AI Overviews, and Perplexity.
Since acquiring AdLift, Liqvd Asia has left no stone unturned in driving innovation and uniting top talent to deliver cutting-edge solutions to clients, with Tesseract as the latest breakthrough in their AI-driven marketing offerings.
As artificial intelligence reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. This breakthrough technology is built to unlock this new frontier, giving brands unprecedented real-time visibility into how they are being discovered and represented within AI-powered responses. It empowers marketers to not only monitor but also optimize their digital footprint where it counts—in the very engines powering the next generation of search.
“Search is undergoing a seismic shift,” said Prashant Puri, CEO & Co-Founder of AdLift. “The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently. Brands that don’t adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.”
Tesseract goes beyond legacy SEO tools by decoding the complex ways LLMs display and prioritize brand content across diverse AI-driven channels. Whether its tracking brand mentions in ChatGPT conversations or analyzing visibility in Google’s AI Overviews, the platform delivers actionable insights that fuel smarter, AI-savvy marketing strategies.
“The impact has been transformative for our early adopters,” shared Rishabh Mahendru, VP – Client Success & Growth, AdLift. “Brands across industries such as D2C, FMCG, healthcare, and retail have seen visibility and engagement skyrocket—outperforming traditional search metrics and opening up new avenues for customer connection. Tesseract is not just a tool; it’s a competitive advantage in the AI era.”
Arnab Mitra, Founder & Managing Director of Liqvd Asia, commented,
“At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution—we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”
By launching Tesseract, Liqvd Asia reaffirms its commitment to pushing the boundaries of digital innovation. Available globally with scalable plans, Tesseract is poised to become an indispensable asset for brands looking to lead—not follow—in the rapidly evolving AI-driven marketing landscape.
To experience the power of Tesseract or schedule a demo, visit https://tesseract.adlift.com
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