Cello has appointed Ninad Pathak as its new Head of Digital Marketing. With a career spanning over a decade, Pathak brings a wealth of experience in new product development, integrated media planning, and creative content strategy. His expertise in branding, social media, and digital marketing will play a key role in driving Cello’s digital growth and strengthening its market presence.
Before joining Cello, Pathak served as the Assistant Vice President of Marketing at IndiaFirst Life, where he spearheaded various marketing initiatives. He has also held significant positions at leading organizations like Madison World, Interpublic Group (IPG), and Nielsen, gaining invaluable experience across diverse sectors including FMCG, pharmaceuticals, and media planning.
Throughout his career, Pathak has focused on delivering innovative marketing strategies, leveraging both traditional (ATL) and digital channels. He has an impressive track record of driving brand growth and enhancing customer engagement through integrated campaigns.
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