New Delhi, November 26, 2024: AdLift, a global digital marketing agency, has been awarded the paid media mandate for Pets & People Co., a brand haven for those who seek the finer things in life for their furry companions and themselves. This partnership marks a significant step toward enhancing the brand’s digital presence and driving measurable growth in the competitive pet care industry.
Under this new mandate, AdLift will plan and execute a comprehensive paid media strategy, encompassing performance marketing, social media advertising, and programmatic campaigns. The agency will leverage its data-driven approach and expertise in digital advertising to amplify Pets and People’s reach and strengthen its position as a trusted name among pet owners.
Prashant Puri, Co-Founder & CEO, AdLift, expressed his excitement about the collaboration, saying
“We are thrilled to partner with Pet’s and People Co., a brand that shares our passion for innovation and excellence. Our goal is to deliver high-impact campaigns that drive business growth and connect deeply with pet owners who seek the best care for their furry companions.”
Pets and People Co. is positioned as a luxury/premium pet brand focusing on high-quality, sustainable, and aesthetically pleasing pet products. With a blend of style, durability, and safety, the brand appeals to discerning pet owners who seek well-designed, eco-conscious products. By offering thoughtfully crafted and safe products for pets, Pets and People Co. bridges the gap between functionality and design, making it a go-to choice for pet parents looking for products that cater to their pets’ well-being and acknowledging them as an integral part of their lives.Â
Ruchika Dhamija, CEO, Pets and People Co. shared her vision for this partnership
“At Pets and People Co., we create premium, handmade products and offer personalized services that combine thoughtful design, durability, and ‘silent luxury.’ With AdLift, we aim to expand our reach, deepen the pet-owner connection, and deliver experiences that celebrate the joy and companionship pets bring, earning the trust of pet lovers everywhere.” Pets and People Co. is an ambitious concept that aims to be India’s leading pet brand. The company has plans to build an unforgettable high-quality product experience for higher retention.Â
Read more: AdLift Secures Integrated Digital Marketing Mandate for Mederma
