Swiggy has appointed Manu Sasidharan as the Assistant Vice President – Category (FMCG) in Instamart. Many comes with over 12 years of experience in building and growing business in the e-commerce sector. He has led growth in the electronics, fashion, furniture, and travel industries. In his new role, Manu will be responsible for scaling the FMCG business at Instamart.
Prior to joining Swiggy, Manu has worked with Cleartrip as the Senior Director – Head of Hotels and Accommodations for more than 2 years. He has also worked with e-commerce platform Myntra as Director – Category Head (Men’s Apparel). He had been instrumental in maintaining Myntra’s market dominance along with leading strategic partnerships with groups like ABFRL.
Prior to his stint at Myntra, he led the PnL for a set of premium brands for smartphones in Flipkart for close to 2.5 years. In this role, he was instrumental in leading the strategic partnerships with Asus where Flipkart established a 3-year contract and set up the brand in India. He has also worked in the automobile sector for General Motors India, and Bajaj.
Manu, in the announcement made by Swiggy on LinkedIn, said
“Swiggy has been one of the brands I looked up to and drew inspiration from. I am thrilled to join the outstanding team and continue my learning journey, innovating alongside them.”
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