Gopa Menon of Mindshare has departed from the company. He served as Digital Head for South Asia. Gopa oversaw the network’s digital transformation and was in charge of developing and putting into action business plans, digital strategies, and roadmaps for Mindshare South Asia and its customers. In addition to helping current and potential clients transform their digital processes, digital marketing strategies, brand building, and ROI-driven marketing outcomes, he was in charge of overseeing the agency’s full-service digital offerings.
Menon also made an effort to improve Mindshare’s e-commerce, performance, and Martech capabilities. To maximize potential and drive business, he was also in charge of creating and enforcing policies that applied to the entire organization and fostering cooperation between Mindshare and GroupM agencies.
He has led digital transformation for brands all around the region for nearly two decades. Menon also contributed to the creation and implementation of all-encompassing objectives that fueled MindShare’s market expansion, leading clients’ digital transformation projects and assisting them in filling in any gaps. Menon’s job description also included recruiting, hiring, and supervising a group of digital marketing specialists from throughout the organization.
In this capacity, Gopa was based in Gurgaon and reported to Amin Lakhani, Chief Operating Officer, Mindshare South Asia.
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