Disney+ Unveils New Logo and Welcomes Hulu Integration

Published on: March 30, 2024

Disney’s unveiling of its new logo coincides with its acquisition of the US-streaming website Hulu. This significant development was announced on the same day as the global launch of Hulu content on Disney+.

Why new logo?

The evolution of the new logo incorporates Hulu’s iconic green hue into the traditional Disney+ blue, resulting in a design that exudes a “premium and elevated” ambiance. This blend of colors not only serves to welcome Hulu onto the Disney+ platform but also signifies a fresh chapter in storytelling for the streaming service, as stated by a representative of the company.

Disney+ Embraces Cultural Inclusivity

Furthermore, the updated logo in the MENA (Middle East and North Africa) region introduces the inclusion of the words “Disney+” in Arabic. In a statement, the company expressed that the addition of Arabic script underscores its dedication to the region and aligns with its mission of fostering connections with local audiences. This move reflects Disney’s ongoing efforts to resonate with diverse audiences worldwide while reaffirming its commitment to cultural inclusivity.

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About Neha M Parikh

Neha M Parikh is Editor and Head of Content at Adtech Today and Adtech Today Middle East, where she leads editorial strategy across both editions. She interviews senior marketers, media and adtech leaders across India, APAC and the Middle East, and commissions bylined perspectives from C-suite executives. With a Master's in Finance, she brings a commercial lens to how she reads the industry: following where budgets, technology and accountability are moving, and asking leaders what that shift looks like from the inside.

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