Lemma Refreshes Brand Identity, Reinforcing Its Position as a Leading Global Omnichannel platform for Emerging Media
Tuesday, 7th May 2024 – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017 Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel Supply side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary Supply side platform.
The logo visual elements epitomize Lemma dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Gulab Patil, Founder & CEO, Lemma said,
“As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content. The new brand identity will be revealed across 2 days at the Connected TV and NEONS on 8th and 9th of May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
About Lemma
Lemma is a leading omni-channel platform for emerging formats, offering brands, advertisers, DSP’s and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media. Our suite of products enables marketers and media owners to unlock the full potential of diverse advertising channels seamlessly. With a global presence and an emerging footprint in North America and EMEA, Lemma’s Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.
Disney+ Unveils New Logo and Welcomes Hulu Integration
Disney’s unveiling of its new logo coincides with its acquisition of the US-streaming website Hulu. This significant development was announced on the same day as the global launch of Hulu content on Disney+.
Why new logo?
The evolution of the new logo incorporates Hulu’s iconic green hue into the traditional Disney+ blue, resulting in a design that exudes a “premium and elevated” ambiance. This blend of colors not only serves to welcome Hulu onto the Disney+ platform but also signifies a fresh chapter in storytelling for the streaming service, as stated by a representative of the company.
Disney+ Embraces Cultural Inclusivity
Furthermore, the updated logo in the MENA (Middle East and North Africa) region introduces the inclusion of the words “Disney+” in Arabic. In a statement, the company expressed that the addition of Arabic script underscores its dedication to the region and aligns with its mission of fostering connections with local audiences. This move reflects Disney’s ongoing efforts to resonate with diverse audiences worldwide while reaffirming its commitment to cultural inclusivity.
Read More: Reliance and Disney Ink Binding Agreement to Combine Media Business in India
Huwaei Ads Rebrands As Petal Ads
HUAWEI Ads, a programmatic digital advertising platform, with enhanced marketing offerings rebranded as Petal ads starting in December. In an e-mail to all the marketers, the company stated that this is the right time to reflect on the growth of the ad ecosystem and begin a new era as Petal Ads.
Huawei Ads offers advertisers the opportunity to advertise their brands through targeted campaigns on the extensive Huawei mobile ecosystem, which allows advertisers to grow their business quickly. Since its launch in 2017, the tech company has worked closely with advertisers, media, and publishers to develop an expansive ad ecosystem.
Over the years, they have integrated 360,000 global publishers and served over 4 billion daily ad requests. It has evolved and the reach has grown beyond Huwaei devices. The company is constantly adding new ad features to improve partner experience. Next year new ad experiences will be under Petal Ads.
Interesting Read: The Journey From Deterministic To Probabilistic Marketing