ZEE Onboards Shiva Chinnasamy as Chief Technology and Product Officer

Shiva Chinnasamy has been named Chief Technology and Product Officer by Zee Entertainment Enterprises (ZEE), effective September 2, 2024. In his new position, Chinnasamy will report to Amit Goenka, President of Digital Business, International Linear Business, Enterprise Technology, Broadcast Operations, and Engineering, and be based at the company’s Technology and Innovation Centre (TIC) in Bengaluru.

Chinnasamy named Chief Technology and Product Officer at ZEE

Chinnasamy will oversee the data, artificial intelligence (AI), and machine learning (ML) initiatives being carried out at Zee’s Technology and Innovation Centre in Bengaluru. These initiatives aim to improve the user experience across platforms and further the company’s expansion goals across its main business segments.

Shiva has more than 20 years of broad experience in technology, data science, and analytics. He works closely with stakeholders and business partners to deliver long-term, large-scale solutions. Ad tech, eCommerce, omnichannel retail, B2C FinTech, B2B SaaS, platform engineering, and mobile engineering are among the areas in which he specializes. In key roles, he has contributed significantly to the development of several notable products by bringing fresh concepts and meticulous execution to bear.

He was previously employed by Rippling as the India Site Lead, where he was in charge of creating a high-performing, data-driven collaborative culture. Throughout his professional life, Shiva has also had affiliations with numerous international corporations, such as Google, Tesco, Target, Amazon, and Verizon Labs.

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Here’s what they said

Speaking on the appointment, Amit Goenka, said,

“As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses. Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our technology and innovation centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth.”

Commenting on his new role, Shiva Chinnasamy, added,

“I am honoured to join the journey of ZEE at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation. I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for the company.”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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