Wavemaker India was successful in retaining the integrated mandate for Luminous Power Technologies. Since 2021, Wavemaker has been given the responsibility for the brand’s traditional and digital media. They consist of content production, media investment, media strategy and planning, and media activation.
The mandate was kept for Wavemaker following a competitive multi-agency pitch. All services for Luminous Power Technologies will continue to be executed seamlessly under the direction of Wavemaker’s Delhi office.
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Talking on the retention Ajay Gupte, CEO – South Asia, Wavemaker said,
“Our partnership with Luminous has flourished over the past two years, and our continued collaboration is a testament to the remarkable results we have achieved together. We have successfully demonstrated exceptional capabilities in enhancing the brand’s image, and our joint efforts have yielded innovative media strategies and campaigns. As their media partner, we are immensely grateful for Luminous’ trust in us. We are thrilled to work alongside such a dynamic category leader and look forward to continuing our successful partnership for years to come.”
Shekhar Banerjee, Chief Client Officer and Office Head, West, North, and East said,
“We are thrilled to have retained this association. This retention not only represents our unwavering commitment but also reflects our shared vision for excellence as we strive to reach unprecedented heights. We are extremely grateful to Luminous for entrusting us with their faith and confidence.”
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