Viamedia, the country’s largest independent advertising digital and linear rep firm, announced a historic milestone, becoming the first U.S. ad sales firm to represent more than 100 video service providers. This record-breaking achievement follows a year of aggressive expansion, reaching 75 DMAs, representing 31 new video service providers.
“It’s a remarkable achievement when you consider so many operators are dropping video,” said David Solomon, President and CEO of Viamedia. “Today, local advertising is not just a revenue stream, it is the voice of the community and provides our political infrastructure to connect with voters. This is a testament to our capabilities and the need for smarter, more efficient advertising strategies. Our innovative AdTech solutions empower providers, advertisers and communities alike.”
Expanding Reach, Powering Growth
Recent partners include:
· CityLink
· Nex-Tech
· North Central Telephone Cooperative (NCTC)
· TruVista
· Tri-County Telephone Association (TCT)
· Paragould Municipal Utilities
· And many more
Leading AdTech Innovation
A key driver of Viamedia’s recent momentum is Parrot ADS, a game-changing platform that enables seamless regional ad insertions for MVPDs. Over the past year, Parrot delivered over 240 million impressions, with projections exceeding 500 million impressions for 2025. This breakthrough solution allows providers to seamlessly match targeted ads across both linear TV and streaming, optimizing ad monetization at an unprecedented scale.
Viamedia has also strengthened its ad sales capabilities for digital and streaming, forging partnerships with major platforms like Willow. By integrating its advanced programmatic AdTech, Viamedia is delivering greater targeting precision, efficiency and revenue growth for streaming providers, further bridging the gap between traditional and digital advertising.
The Future of Local Advertising
As media consumption continues to fragment across linear TV, streaming and digital platforms, video service providers are facing increasing pressure to modernize their ad sales strategies.
Viamedia’s rapid expansion underscores a larger industry shift – one where data-driven, cross-platform advertising is no longer optional but essential for growth. By equipping video service providers with cutting-edge AdTech, Viamedia is empowering them to compete more effectively, better monetize their inventory, help advertisers reach the right consumers and support the economic growth of the communities they serve.
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