Whatās one thing youāve always wanted to learn or try but havenāt had the chance to yet?
Dabbling with graphics and design software is something Iāve always wanted to learn as a complementary skill to my profession, but somehow, I havenāt got around to it. Sometimes, you have a crystal-clear visual of an idea in your head but lack the technical know-how to translate it. Itās not a replacement, but lately, Iāve begun to tremendously enjoy using generative AI to conjure up visuals. The outcomeāwhether accurate or notāis always interesting!
What defining career moment shaped your perspective and the professional you are today?
There was a particular campaign I worked on in 2021āa seemingly small one at the time. Amazingly, the idea was met with such tremendous enthusiasm from the client that it not only became a brand IP but also an industry benchmark. Now, in 2025, it remains as active, refreshing, and awe-inducing as ever. Iāve always been deeply connected to my work, but I guess this was the first time I truly felt that in an industry thatās rapidly evolving and filled with incredible talent, this might be something Iām pretty good at! Since then, my perspective has shiftedāI take unorthodox leaps, rely on instinct, and strive to evoke the specific, subliminal emotional response that the brief demands.
If you werenāt in this industry, what would you be doing?
Ten years in, itās hard to imagine doing anything other than what I do! But it has also been a long-honed desire of mine to author a book, and I like to think that at some point, I will get around to it.
How do you stay motivated during tough or challenging times?
With a rapid pace comes the inevitable feeling of falling into a creative rut, which can feel very defeating! The first and most important step is to recognize this and then match the pace with a good, healthy dose of pause. For me, that happens by watching comfort films or indulging in an unexpected creative pursuit that I might not otherwiseājust to shake up the monotony.
How can companies foster a more inclusive and supportive environment for women leaders?
Thereās power in numbers, and in a broad sense, I believe the first step is to break away from the āonlyā narrativeābeing the āonlyā woman in a senior leadership team, which can feel quite isolating and overwhelming. Being in a company that, despite operating in a male-dominated industry, has organically skewed toward incredibly impressive and talented women, Iāve found that fostering a culture where seeing women succeed is one of the most rewarding aspects of a jobābecause of how normalized it is.
In your opinion, what is the most essential skill for women to develop in todayās fast-changing business world?
One of the most important skills for women to developāand this may come from a place thatās purely subjective, given my own professional personaāis self-advocacy. Actively positioning oneself for significant opportunities, influencing decision-making, and navigating organizational structures without being sidelined are crucial. Self-advocacy is a game-changer in securing that well-deserved seat at the table.
