The Trade Desk Expands Premium CTV Advertising Access with Global Netflix Integration
Published on: August 3, 2026
The Trade Desk has officially expanded its programmatic advertising partnership with Netflix, integrating the streaming pioneer’s ad-supported inventory into its premium media marketplace. Powered by Kokai, The Trade Desk’s advanced AI-driven buying platform, the expansion gives advertisers direct, scalable access to Netflix’s global audience.
Previously restricted to individual private agreements, Netflix’s premium video inventory is now available to media buyers via automated marketplace deals. This integration removes structural spending barriers, allowing brands of all sizes to launch, manage, and scale campaigns alongside other top-tier streaming and digital publishers.
Key Benefits of the Expanded Integration:
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Direct Global Scale: Advertisers can seamlessly connect with Netflix’s extensive global monthly active user base.
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Frictionless Buying: Eliminates the need for manual, one-off campaign negotiations or high upfront financial commitments.
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Unified Control: Media buyers can manage Netflix ad placements directly within their existing workflows and optimization tools.
By moving Netflix inventory into an always-on, automated environment, The Trade Desk continues to advance transparency and flexibility across the Connected TV (CTV) landscape. The integration is fully live and accessible to all qualifying agency and brand partners globally.
