Published on: April 27, 2026
Singapore – April 27, 2026 – Teads, the omnichannel outcomes platform, and LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the renewal of their exclusive partnership in APAC and Europe, including expansion into several new markets.
This collaboration enables advertisers to reach highly engaged, premium audiences on LG Smart TVs across global markets, now expanding into new territories to further leverage both companies’ global strengths. Available exclusively through Teads, advertisers in the following markets will have access to LG Ad Solutions’ high-impact native CTV formats, such as the prominent HomeScreen, to reach a relevant audience with high visibility and strong attention metrics:
The partnership also allows advertisers to access inventory on Teads Ad Manager self-serve, providing a unified point of entry to premium CTV inventory around the world. Furthermore, Teads’ holistic omnichannel platform, innovative creative solutions, and comprehensive measurement tools ensure optimal results for brands. Through partnerships with trusted measurement leaders, they now provide tailored insights with increased scale in these new territories.
“Renewing our global partnership with LG Ad Solutions and expanding into new markets accelerates our CTV strategy,” said David Kostman, CEO of Teads. “Together, we’re creating a dominant global CTV offering—combining premium, high-attention CTV HomeScreen inventory with Teads’ omnichannel platform to c across Europe and APAC with unmatched quality and measurement.”
“Expanding our partnership with Teads allows us to bring LG Ad Solutions’ HomeScreen inventory to more markets,” said Serge Matta, President of Global Ad Sales, LG Ad Solutions. “Together, we’re making it easier for advertisers to access high-impact placements on LG Smart TVs and activate campaigns at scale.”
By combining LG’s advanced CTV technology with Teads’ omnichannel solutions, brands can drive influential connections on the largest screen in the home. Recent research conducted with neuroscience specialists MediaMento Institute found that CTV HomeScreen placements generate significantly higher attention and engagement than traditional skippable formats. In controlled lab testing with 100 Smart TV viewers, Teads’ HomeScreen video ads achieved a 48 percent attention rate, outperforming skippable pre-roll by 16 percent, while 3D creative formats captured attention 29 percent faster and sustained it for longer periods, highlighting the impact of high-quality creative in premium CTV environments.
Read more: Teads Partners With Samsung Ads To Expand CTV Homescreen Advertising Across APAC
