VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences...
VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK – will be stepping down from his position as non-executive...
oOh!media wins landmark West Gate Freeway site
oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites – increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent...
Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization
Vertoz’s IncrementX, a technology-led media representation platform has proudly announced its strategic alliance with Loop Media, a distinguished multichannel streaming CTV & DOOH platform for businesses. This collaboration heralds a new era in CTV & DOOH ad inventory...
DOmedia launches Demand-Side Platform, promising fully transparent, accountable trading on programmatic OOH
DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced...
Dubai-based DOOH provider Elevision Expands to the UK
Elevision, a provider of Digital-out-of-Home (DOOH) media solutions, has announced plans to expand into the United Kingdom. For the first time in the UK, the Dubai-based company will install digital advertising screens in residential building elevators.
Elevision Launches in...
Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in initiative via Clemenger BBDO
HCF, an Australian not-for-profit health fund, has launched an initiative called ‘Value Ads’ which is inviting members to take over 60% of the brand’s advertising airtime and out-of-home advertising such as advertising on bus stops or in shopping centers, for their own...
Goafest 2024 | OOH – Adapating to be accoutable
Thereafter, a Knowledge Seminar by OOH titled Adapting to be accountable was featured by a distinguished panel including Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO of Jagran Engage & Chairman of IOAA (Indian...
Vistar Media & ChinaDOOH Partner to Expand Global Programmatic OOH Marketplace Into Mainland China
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, to expand Vistar’s programmatic advertising capabilities into Mainland...
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions!
CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. As the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic...