oOh!media wins landmark West Gate Freeway site
oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites – increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent...
Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization
Vertoz’s IncrementX, a technology-led media representation platform has proudly announced its strategic alliance with Loop Media, a distinguished multichannel streaming CTV & DOOH platform for businesses. This collaboration heralds a new era in CTV & DOOH ad inventory...
DOmedia launches Demand-Side Platform, promising fully transparent, accountable trading on programmatic OOH
DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced...
Dubai-based DOOH provider Elevision Expands to the UK
Elevision, a provider of Digital-out-of-Home (DOOH) media solutions, has announced plans to expand into the United Kingdom. For the first time in the UK, the Dubai-based company will install digital advertising screens in residential building elevators.
Elevision Launches in...
Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in initiative via Clemenger BBDO
HCF, an Australian not-for-profit health fund, has launched an initiative called ‘Value Ads’ which is inviting members to take over 60% of the brand’s advertising airtime and out-of-home advertising such as advertising on bus stops or in shopping centers, for their own...
Goafest 2024 | OOH – Adapating to be accoutable
Thereafter, a Knowledge Seminar by OOH titled Adapting to be accountable was featured by a distinguished panel including Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO of Jagran Engage & Chairman of IOAA (Indian...
Vistar Media & ChinaDOOH Partner to Expand Global Programmatic OOH Marketplace Into Mainland China
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, to expand Vistar’s programmatic advertising capabilities into Mainland...
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions!
CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. As the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic...
News18 Executes Creative OOH Campaign at GroupM Office
With all the excitement surrounding the General Elections, News18 Network has launched a creative campaign. To generate buzz about News18’s unmatched election coverage, an interactive experience was set up at GroupM.
News18 set up an inventive OOH campaign at GroupM...
Mumbai Hoarding Incident: Are OOH Vendors Accountable?
There are concerns about who bears responsibility for the 14 fatalities that resulted from the horrifying massive hoarding accident in Ghatkopar. Mumbai residents are perplexed by government officials’ collective carelessness, which permitted that accident to happen....
