LS Digital Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading
India, 24 th April 2024: LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and Trading. With an impressive experience of over 18 years across various industries, Vishal brings a wealth of expertise in buying and trading as well as vendor management, digital
marketing, strategy building for performance marketing, and branding planning. His expertise will be instrumental in enhancing the Media Buying division at LS Digital.
Prior to LS Digital, Vishal was part of GroupM India Private Limited for eight years, playing multiple roles in the media partnerships unit; from being Director Performance to Director Buying and Trading to Senior Investment Director. Before GroupM, Vishal was at Netcore Solutions Pvt Ltd, where he introduced a new business division called “Affiliate Program”, which was a performance driven buying model between clients and service aggregators.
In these 18-years Vishal has managed and provided services to Aditya Birla Group, ICICI Lombard, Bajaj Finser, Booking.com, Hotstar, Gpay, P&G, Mercedes Benz, UTI MF, Tata Motors, Dell, and among many others in multiple genres.
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Commenting on Vishal’s appointment, Maanesh Vasudeo, Leadership Team at LS Digital, “At LS Digital, we recognize the ever-evolving landscape of media buying and the transformative impact it can have on businesses across industries. As we propel towards a landscape of digital marketing transformation (DMT), omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.” This being Vishal’s second stint at LS Digital, Maanesh further added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”
Vishal’s extensive experience and proven track record in digital media buying & trading, performance marketing and being part of the strategy team, will bring a fresh perspective to LS Digital’s zeal to innovate. His ability to navigate the complexities of the digital landscape and craft innovative solutions will be instrumental in helping LS Digital’s clients achieve their goals.
Expressing his thoughts on his appointment, Vishal shared, “I am thrilled to be back at LS Digital, known for pioneering strategies that encompass the entire consumer journey through the DMT framework. In today’s dynamic media and branding landscape, it is crucial to meet the evolving expectations of the new-digital- native audience.” Commenting on specific requirements of the brands today, Vishal further said, “Understanding the client’s requirement which is not always about the best price but about the best buying metrics and right channel mix to drive best outcomes. I look forward to contributing to LS Digital’s tradition of delivering impactful solutions tailored to modern brands and audiences.”
Vishal will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients. This appointment is part of LS Digital growth strategy of strengthening its leadership by hiring best in the industry and become a global leader in Digital Marketing Transformation space.
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About LS Digital
LS Digital is a Leading Independent Digital Marketing Transformation (DMT) company from India. The company comprises of four entities, LS Digital, Media and Measurement and Transformation Consulting company, Langoor, CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital- first creative company, that have come together to form a global DMT brand.
LS Digital is building India’s first DMT network for the World. Using #ChallengeTheNow as guiding mantra for the marketers, LS Digital is empowering the brands to construct a digital future.
With 1200+ professionals with different skillsets and over a decade of experience, LS Digital is committed to provide integrated digital marketing transformation solutions to brands and partner with them in their digital journey to grow their businesses. LS Digital offers the most comprehensive suite of digital marketing services through its six-pillar DMT framework; Data & Insights, CX, Innovations &
Technology, Media, UI/UX, Creative & Communication.
For more details, visit: https://www.lsdigital.com/
For inquiries, please contact:
LS Digital
Cyrus Jogina
M: 9821434305
E: cyrus.jogina@lsdigital.com
Kaizzen PR
Muskaan Tekwani
M: 7355930813
E: muskaan.tekwani@kaizzencomm.com
lsd@kaizzencomm.com
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Vishal Sharma Joins LS Digital As Deputy Vice President of Media Buying
Vishal Sharma has joined LS Digital as Deputy Vice President (DVP) of Media Buying, an important member of the company’s leadership team. Vishal joins LS Digital Group after an impressive six-year career at GroupM, where he was a Senior Investment Director responsible for developing strategies and achieving outcomes in the fast-paced media sector.
LS Digital Onboards Vishal Sharma as DVP – Media Buying
Sharma’s appointment indicates LS Digital Group’s dedication to enhancing its capabilities and providing unmatched value to its clients. Sharma has a track record of success and a thorough understanding of the nuances of media buying. His long tenure at GroupM has given him a distinct viewpoint and insight into negotiating the intricacies of the digital advertising market.
Vishal’s hiring is crucial for LS Digital Group as it works to establish itself as a dominant force in the digital advertising space and broaden its reach. His hiring further demonstrates LS Digital Group’s dedication to drawing in elite talent and putting money into its employees to foster innovation and provide clients with exceptional service.
Here’s what they said
Commenting on his new role at LS Digital Group, Vishal Sharma expressed his enthusiasm for the opportunity to contribute to the company’s growth and success. He said
I am thrilled to embark on this new journey with Logicserve Digital Group, eager to embrace the fresh challenges that lie ahead. I am filled with gratitude to the journey that has led me to this moment, and I would like to extend my sincerest thanks to Manesh V. With great anticipation, I look forward to immersing myself in my new role and delivering significant results.”
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Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape
New York, Paris, London, 15th April 2024 —Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.
The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products. This includes fueling simplified creation of data-enriched deals across multiple media owners with substantial reach. Buyers get direct access to high-quality supply from Equativ’s marketplace while media owners who make their inventory available for curation can gain incremental demand, driving equitable value across the ecosystem.
Additional platform benefits include:
- Creative versatility: Diverse audience targeting across high-quality inventory and impactful creative formats, covering connected TV (CTV), online video, and display.
- Efficient deal management: Ability to package multiple deals into a single deal ID to build strategic marketplaces around key strategies like CTV and sustainability, with greater transparency into the supply path.
- Future-proofed media buying: Privacy-first solutions like contextual targeting power safe addressability at scale, while Equativ’s partnerships with leading clean rooms enable secure and seamless activation of first-party audience data.
- Agnostic identity approach: Delivering advertising use cases (data onboarding, frequency capping) using alternative IDs across any demand-side platform (DSP), facilitating enhanced delivery and measurement of key performance metrics.
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Omnicom Media Group is among the leading media and marketing agencies using EBC’s curation tools to build marketplaces that maximize performance against its global advertising objectives. Highlighting their recent campaign successes, Carlos Aguilar, Head of Programmatic at Omnicom Media Group, shares: “In 2023, Equativ’s SSP successfully drove 50% of our campaigns with its focus on curated inventory, making sure our ads are of high quality and cost-effective. This approach is also aligned with Omnicom’s key principles: transparency in the supply chain, premium inventory selection, customer protection and quality brand safety, and optimization of competitive costs.”
Audigent is one of the forward-looking data providers exploring the potential curation creates to propel privacy-centric, transparent, and sustainable data usage. Commenting on the company’s long-standing collaboration with Equativ, Chris Meredith, GM of Supply Side Partnerships at Audigent says: “Partners like Equativ demonstrate leadership in curation through their significant investments in integration and infrastructure, which are serving to unlock the full potential of curation for their partners and clients.”
“The addition of further curation capabilities to the EBC platform helps drive our goal to streamline supply paths by facilitating clear, straightforward, and flexible deal creation, as well as smart data-led targeting,” comments Parag Vohra Chief Revenue Officer for Equativ. “ In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.
To learn more, please reach out to Equativ’s representatives.
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