Ashima Mehra has been appointed as the new chief executive officer of FCB India, a global advertising agency network that is part of the FCB Group in India. Ashima is a skilled advertising professional who has developed cutting-edge brands for 20 years. Having experience in both creative and strategic roles, as well as client-focused work in advertising agencies and with notable businesses like Godfrey Philips and Reckitt. Her broad experience in the advertising industry allows her to lead high-stakes account management and launch brand campaigns.
Ashima will be in charge of managing the agency’s operations, promoting business expansion, cultivating client relationships, and encouraging an innovative and creative culture in her new role as CEO of FCB India. Ashima came to the agency from Leo Burnett India, where she was an executive director and was essential to advancing market presence and business growth. In the same company, she also held the positions of senior vice president and executive vice president.
The news comes after Anusheela Saha and Udayan Chakravorthy, national creative directors, were announced by FCB India in February this year.
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