Adjust’s Ignite Drives Mobile Marketing Industry Innovation in India
India, 21st June 2024 – Adjust, a leading measurement and analytics company, recently concluded its very first conference for app marketers in India. Part of a global event series, the Adjust Ignite Bengaluru 2024, the event brought together industry experts and thought leaders from across the mobile app marketing landscape, creating a platform for the exchange of innovative ideas and strategies for marketing measurement in a privacy-first world.
Simon Dussart, CEO of Adjust said,
“The increasing adoption of smartphones and digital services in India presents a unique opportunity for Adjust to help brands optimize their mobile marketing efforts,
“India’s tech-savvy population and vibrant startup ecosystem makes it a vital ground for innovation and growth.”
Set against the vibrant backdrop of Bengaluru’s dynamic tech ecosystem, Adjust Ignite Bengaluru 2024 welcomed attendees from all over India and across the region to engage in various panel discussions and workshops led by top brands and marketing experts. These sessions covered a wide range of topics, including best practices for leveraging Google’s Privacy Sandbox, Apple’s SKAdNetwork (SKAN) 4.0, privacy framework, adapting to evolving user behavior, and harnessing AI-driven measurement and analytics among many others.
During the event, Dussart shared insights that the mobile app industry has been experiencing both recovery and growth with significant revenue growth and future potential, highlighted by a forecasted $288 billion global consumer spend by decade’s end.
Additionally, Adjust also introduced advanced, privacy-compliant tools leveraging AI to optimize campaigns and budget allocation, empowering marketers with real-time insights and strategic decision-making capabilities.
Gathering the industry leaders in marketing in the region
Prominent brands such as Aisle, Gameberry Labs, Gameskraft, Games2Win, Jungle Games, Lumina Fund, Moneyview, MPL, Niyo, NoBroker, OneScore, QX Lab AI, ShareChat led panel discussions on emerging trends, providing valuable insights for attendees and discuss the latest innovations and best practices in the mobile marketing industry.
Commenting on the success of the event, participating brands have shared positive sentiment on how these discussions are helping further shape the future direction of mobile marketing in India and the rest of the region.
Keshav Sunder, Cofounder & CTO at All Star Games (Deftouch) said,
“Adjust Ignite was exceptionally insightful and provided valuable information on User Acquisition, Privacy and transformation of the ever evolving app business. I truly appreciate the effort put into organizing such an informative session. Looking forward to the next one,”
Chandni Gaglani, Business Head at Aisle added,
“The Adjust Ignite Bengaluru ’24 was a wonderful event with its diverse range of topics and speakers. My favourite was the interactive panel discussion, each session provided actionable insights and fostered meaningful discussions. An exceptional event that delivered both inspiration and practical knowledge.”
Remarks from Ishaan Humble, Head of Growth at OneScore, also reflected the same, adding that the
“Adjust Ignite was an incredible experience, offering deep insights into app marketing strategies and best practices across various sectors. I gained valuable and actionable knowledge that I can integrate into my practice. It was an enriching opportunity to learn and network with industry experts.”
Reflecting on the event’s success, Dussart, stated,
“The incredible turnout and participation at Adjust Ignite Bengaluru highlights the growing significance of mobile marketing in India. Exchanging ideas with our clients and partners spurs innovation and is critical to navigating the ever-evolving digital landscape and seeing profitable growth.”
To learn more about the takeaways from Adjust Ignite in Bengalaru, India and upcoming sessions in other regions, please visit events.adjust.com/adjust-ignite. You may also go on adjust.com to find out how the company has been revolutionizing the mobile marketing measurement space.
About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics provide visibility, insights and essential tools that drive better results.
Dentsu Announces Global Expansion of Innovation Lab
Dentsu announced the global expansion of the network’s innovation proposition, Dentsu Lab. The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025. With this news, dentsu also announces the elevation of Sven Huberts to the role of President, Global Innovation & Experience and President, Dentsu Lab. Huberts will lead Dentsu Lab in partnership with Naoki Tanaka, the lead for Dentsu Lab Tokyo, now also appointed Chief Creative Officer, Dentsu Lab.
The worldwide initiative builds on the success of dentsu’s pioneering Dentsu Lab Tokyo, founded in 2014 by dentsu’s Global Chief Creative Officer Yasuharu Sasaki to innovate the human experience. Over the past decade, the Lab has been responsible for some of the network’s most renowned innovation projects. These include ‘All Players Welcome’ which uses technology to free the creative potential of those living with disabilities; ceremonies of international events, and the use of algorithms and data visualisation to enhance sports experiences.
The new international network will work towards a shared mission to innovate human experiences that move people’s hearts, impact business, and improve society. Each Lab will be overseen by dedicated local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market. They include creative R&D connecting contexts and technologies including Events, Sports, Gaming, Installations, Retail, New Products, Proposition Design, New Realities (AR, VR, MR), Data Visualisation, AI, Mobile, IoT and Rapid Prototyping. The Labs will be fully integrated with each other and dentsu’s offices, to expand on the network’s innovation offer.
The launch of Dentsu Lab is being showcased on the opening day at the 2024 Cannes Lions International Festival of Creativity, as part of a presentation delivered by dentsu President & Global CEO, Hiroshi Igarashi and Global Chief Creative Officer, Yasuharu Sasaki. During a live showcase of some of the Lab’s groundbreaking work, Igarashi and Sasaki will explain the key principles that have guided the team for the past 10 years. Looking to dentsu’s vision to shape the future of the industry, the session will demonstrate how this global expansion is optimised to impact people, businesses, and society around the world through the power of Creativity and Innovation.
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Sven Huberts, President Global Innovation & Experience and President, Dentsu Lab, said:
“We are at an inflexion point of human creativity and technical sophistication where the opportunity for genuine innovation has never been so compelling. I couldn’t be more excited to be partnering with Naoki and our Lab leaders, to empower our growing global team of creators, partners and institutions with the most powerful technology and tools in the world to create experiences that truly touch hearts, impact business and, most importantly, move society forward.”
Naoki Tanaka, Chief Creative Officer, Dentsu Lab, said:
“Since launching ten years ago, Dentsu Lab Tokyo has revolutionized the intersection of technology and creativity, solving societal challenges and creating visionary expressions that touch hearts and minds. Our talented international team of dreamers and innovators, equipped with cutting-edge technology, are poised to take this impact worldwide, to accelerate our clients’ growth while making a profound impact on society. We take outlier’s perspective to open up new possibility and find new answers through play. The future isn’t just on the horizon, with Dentsu Lab’s global vision, it is here and now, ready to transform the world.”
Jean Lin, Global President, Global Practices, dentsu, said:
“The launch of Dentsu Lab continues a proud 120-year tradition of innovation sitting at the core of dentsu’s offering. We know from Dentsu Lab Tokyo how powerful the outcome for society and business can be when you bring the best creative technologists together to imagine and invent. To be making this possible on a global stage is an exciting moment for dentsu, clients and society.”
Read More: Dentsu to expand CXM business across SEA with latest leadership appointments
Goafest 2024 | OOH – Adapating to be accoutable
Thereafter, a Knowledge Seminar by OOH titled Adapting to be accountable was featured by a distinguished panel including Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO of Jagran Engage & Chairman of IOAA (Indian Outdoor Advertising Association); Noomi Mehta, Chairman of the Board at Selvel One Group; and Jahan Mehta, Chief Growth Officer at Oap Mediatech. Leading the discussion was Sam Balsara, Founder, Chairman & MD of Madison World & Madison Communications. In this engaging session, the panellists spoke of the importance of accountability in the outdoor advertising industry and discussed strategies for adaptation in an ever-evolving landscape.
Darshana emphasised the evolving role of multi-screen geotagging and the importance of Out-of-Home (OOH) advertising. “OOH must be used as the first medium and not just a recall medium. It’s not just about hoardings any more,” she stated, highlighting the flexibility of adapting a 10-second feature for OOH. To add to it, Pawan discussed the metrics of reach, frequency, and impressions, noting, “We have a 100-day plan for measurability and sustainability at IOAA.” He also spoke about the IOAA certification, which aims to prevent incidents like the Ghatkopar mishap during thunderstorms from recurring. Further, Jehan shared his insights into promoting Out-of-Home (OOH) advertising to prospective clients, emphasising the potential of automation.
The conversation highlighted innovative strategies aimed at amplifying the reach and effectiveness of OOH advertising campaigns. Attendees gained valuable insights into navigating challenges and driving accountability to enhance effectiveness and transparency in outdoor advertising practices.
Read more: Goafest 2024 | Masterclass by Sujeet Kulkarni on ‘The Anatomy Of Effectiveness’
Goafest 2024 | Adaptability and Innovation: The Cornerstones of Future-Ready Agency
Another Knowledge Seminar presented by Malayala Manorama in association with MIQ, titled Adaptability And Innovation: The Cornerstones Of A Future-Ready Agency featured a distinguished panel of industry leaders. Among them were Anusha Shetty, Chairperson & Group CEO of Grey Group, India; Jitendra Dabas, Chief Operating Officer & CSO, India, Head of Effectiveness, APAC, McCann WorldGroup and Babita Baruah, Chief Executive Officer of VML India. Steering the discussion was Dheeraj Sinha, Group CEO for India and South Asia at FCB Group India. In this dynamic session, the panellists explored the vital role of adaptability and innovation in shaping the future of agencies, where the next generation is concerned.
Dheeraj posed the critical question, “What questions should we be asking wherein talent is concerned?” Arun responded by highlighting the need for inclusive environments, asking, “Are we creating agencies where younger people are comfortable and thriving?” Anusha, then, addressed the generational shift in workplace expectations, stating, “I hear from senior leaders about culture missing. But the truth is GenZ is the largest workforce today and they want flexibility; 85% of GenZ wants a hybrid work situation. Are we as seniors ready to accept this?” She emphasised the importance of adapting to the needs of younger employees.
Additionally, Babita added,
“Simple things like setting younger people up for success and fostering a sense of belonging are crucial. Allowing expression and embracing them is key.” The discussion underscored the need for senior leaders to evolve and create supportive, flexible work environments for the new generation.
Drawing from their wealth of experience, the panel discussed strategies to hone talent and manage remuneration for the next generation; this would ensure that a lot of us stay agile and ahead of the curve in an ever-evolving industry landscape.
Read more: Celebrating Adaptability: Highlights from Day 3 of Goafest 2024
Goafest 2024 Day 2 First Half Wrap-Up Delivers Strategies for Adaptation and Innovation
May 30, 2024; National:
Setting a powerful tone yet again, Day 2 of Goafest 2024 began with the first session hosted by Sri Adhikari Brothers Networks – Dhamaal presents a Knowledge Seminar with Knowledge Partner IAA in collaboration with UNICEF called Gender-Sensitive Marketing: Navigating The New Consumer Landscape. Among the distinguished speakers were Chandni Shah, Chief Operating Officer of FCB Kinnect; Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Kailashnath Adhikari, Business Head of Sri Adhikari Brothers & Managing Director of GovernanceNow; Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia & Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films and Ram Madhvani Films. Guiding the discussion was Kranti Gada, Management Committee Member of the India Chapter of the International Advertising Association and Founder of NeOwn.in.
This thought-provoking session delved into the nuanced realm of gender-sensitive marketing, exploring strategies to navigate the ever-evolving consumer landscape. Chandni delved into the core issues within the education system and how the portrayal of men and women contributes to the lack of women in leadership roles. “Women can nurture women,” she emphasised, highlighting subconscious biases and the fact that men are often the primary decision-makers in households. She also advocated for conscious choices to address these issues. Subsequently, In answer to Kranti’s question on depiction, Ram discussed the Bechdel test, which measures the representation of women in film and other fiction. He mentions how important representation of women in fiction is also very poignant, “It’s rare to see women discussing anything other than men in many series and movies.”
Rajdeepak, in his turn, spoke about the dramatic increase in female education rates, from 8.9% in 1951 to 64% in 2011 to 92.5% in 2021! “What didn’t change in five to six decades has transformed in just one,” he remarked, suggesting that education and the creative industry could impact, accelerate, and enable women. Kailashnath, thereafter, pointed out the economic impact of gender inequality, stating, “According to a published report, several low to middle-income countries have lost over a trillion dollars because women weren’t empowered.” He also noted that 37% of women globally lack internet access, adding, “Men have more facilities at their disposal than women, and that needs to change.”
With a focus on inclusivity and understanding diverse perspectives, the speakers shed light on how brands can effectively connect with consumers in a way that respects and reflects their identities. Through insightful anecdotes and practical insights, the seminar provided a roadmap for brands to authentically engage with audiences, fostering deeper connections and driving meaningful impact in the marketplace.
Thereafter, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. Trivedi highlighted the platform’s unique features and engaging content, illustrating its resonance with the youthful demographic and its pivotal role in shaping digital culture. Pulkit revealed Snapchat’s approach to building a safe and creative space for its predominantly GenZ user base. With 75% of its users hailing from this demographic, the app prioritised authenticity and fun, reflecting the generation’s carefree attitude towards online sharing. As the saying goes, “GenZ don’t feel the pressure of being judged.”
Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera’s potential for advertisers while maintaining its commitment to user privacy and security. By deleting content by default and omitting likes and comments, the platform empowers users and safeguards their experiences. As the company declared through Pulkit, “We try giving power to our users.” By doing so, Snapchat cemented its position as a leader in the social media landscape, prioritising creativity, authenticity, and user well-being.
Following this, the next session was presented by Sports18 & JioCinema, titled Media Agencies Panel – The Changing Expectations from a Media Client Leader, and the Challenges in Getting There, comprising prominent industry leaders. The esteemed panellists included Ajay Gupte, CEO of Wavemaker South Asia; Anita Kotwani, CEO of Media South Asia at Dentsu; Tanmay Mohanty, CEO of Publicis Media Services India; and Vaishali Verma, CEO of Initiative India. Guiding the discussion was Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.
In this revelationary session, the panel explored the evolving expectations placed on media client leaders and the challenges they face in meeting these demands. Through this conversation, key requisites for an effective client leader were explored, where Vaishali stressed that the requirements for a good client leader vary with each category and client. She emphasised the importance of identifying the nature of the business and then positioning a client leader whose skills and experience would be an asset to both the client and the brand. To this, Anita added, “A client leader needs to be obsessed with winning for the client and their profitability.” Moreover, Ajay brought attention to whether the client leader needs to be a single point of contact (SPOC). While acknowledging that much has changed in the industry, he noted that some fundamentals remain the same, such as the importance of understanding the client’s needs. He pointed out that change is a constant, and a client leader must evolve with market shifts and the information available, maintaining a client-centric approach.
Through insightful dialogue and shared experiences, the discussion delved into the dynamic landscape of media agencies, offering perspectives on how leaders navigate industry shifts while striving for excellence. From adapting to emerging technologies to addressing changing consumer behaviours to having a client-centric attitude to display ownership and accountability, the session provided valuable insights into the strategies and approaches required to succeed in today’s fast-paced media environment.
The third Knowledge Seminar titled, Trust or Bust: Thriving in the Digital World, was presented by Malayala Manorama with Knowledge Partner – ASCI, which brought together a distinguished panel of experts. Among them were Amit Doshi, Chief Marketing Officer at Britannia; Falguni Vasavada, Professor at MICA and Digital Creator; Paras Sharma, Director of Global Partnerships at Meta; and Sharan Hegde, Finance Content Creator and Co-founder and CEO of 1% Club. Steering the conversation was Manisha Kapoor, CEO & Secretary General of ASCI.
In this informative and interesting session, the panel offered insights into navigating the idea of trust through the complexities of the digital landscape. Amit began by stating, “Trust between a consumer and a brand is now a two-way street.” He also emphasised the exponential importance of listening to the conversations in which a brand is involved. Additionally, in response to Manisha, Sharan stated that finance content creators play a crucial role in demystifying complex financial topics and offering accessible advice to consumers. He noted that financial scams have existed for ages and believes that the realm of content creation and digital following has only begun to address financial awareness. “Building trust is relatively easy, but once it’s lost, it can be gone forever due to one bad move or piece of news. Therefore, the focus should be on maintaining and nurturing that trust consistently,” he added.
With discussions ranging from building trust in online platforms to leveraging digital innovations for business success, the session provided invaluable perspectives on how organisations can thrive amidst the challenges and opportunities presented by the digital age. Through shared experiences and expert analysis, attendees gained a deeper understanding of the evolving dynamics of trust and authenticity in the digital realm.
The Fireside Chat by Viacom18 featured industry veterans, including Ankit Kapoor, Head of Marketing & International Business at Parle Agro; Mahesh Shetty, National Sales Head at Viacom18, and Navin Khemka, CEO of South Asia of Essence Mediacom. Conducting the conversation was Shibani Gharat, an accomplished Anchor and Associate Executive Producer. Mahesh discussed the evolution of Bigg Boss, highlighting how the show has expanded to include digital creators, thereby increasing its relevance. He emphasised the importance of catering to a diverse set of consumers and noted that the core principle of creating mass content remains unchanged. Over the past year, Mahesh’s team has merged television and digital divisions to better achieve their goal of reaching a broad audience.
In response to a question about creating widespread brand love, Ankit underscored the necessity for marketing teams and brand managers to have a clear understanding of the role each medium plays. He pointed out that only with this clarity can brands successfully cultivate and maintain strong brand loyalty, saying, “Only through clarity are brands able to achieve what they set out to in terms of brand love.” In this insightful session, the panellists engaged in a candid discussion on navigating the evolving landscape of marketing and media, wherein consumers and the touchpoint – Television and Digital – are concerned.
Day 2 of Goafest 2024 also kicked off with an enriching masterclass by WhatsApp on Agency Exclusive: Drive growth across the customer journey with WhatsApp, presented by Riddhika Sand. The session threw light on the WhatsApp Business platform and its features. Riddhika spoke about how Whatsapp Business is designed to supercharge customer journeys. “Today around 1 billion people are using messaging business and 90.4% of online adults in India message with business at least once a week”, said Riddhika Sand.
Thereafter, Ujaya Shakya enlightened the attendees with an intriguing masterclass on Unlocking Market Potential: Open your eyes to Nepal, presented by Outreach Nepal. Shakya began by asking the audience, “What does Nepal mean to you?” Through this, he highlighted the features of today’s Nepal – a vibrant, heterogeneous country, with famous personalities such as fashion designer Prabal Gurung. He said,
“Today’s Nepal shows promising signs of growth, with immense market potential. Out of a population of 30 million, 72% are of working age, indicating a rise in the middle-income bracket. Major companies like Hyundai, Samsung, and all major Indian FMCGs are all investing in Nepal.”
Shakya further added that from the perspective of marketing, the Nepali youth is a major target. The reason for the success of several Nepali brands today was the right positioning and marketing towards the youth. By displaying several examples, Shakya spoke of the most successful strategies used: achieving Nepalisation, using Nepali actors, creating relatable stories, and using cultural connections. Brands such as Mountain Dew, Centerfruit, Coca-Cola, Ncell, and Pepsi have all benefited from these strategies. Shakya concluded by asking the audience, “What does Nepal mean to all of you after this session?” The responses displayed that this masterclass effectively enlightened them on Nepal’s burgeoning market potential.
Thereafter, the D&AD masterclass, presented by Lisa Evans and Paul Drake titled Unlocking Award Winning Ideas, gave valuable insights into the art of visualising innovative ideas. Drake discussed the importance of nurturing new talent through initiatives like D&AD New Blood and D&AD Shift, which provide opportunities for self-taught creatives. He also mentioned the Creative Leaders Program, partnering with companies like Adidas and Heinz to foster innovation. He noted, “The aim is to open doors for new talent and help them shine in the creative industry.”
On crafting excellence, Lisa Evans explained the idea-execution-relevance triad for impactful work and introduced the unique categorization of creative work using the D&AD pencils (Wood, Graphite, Yellow, White, and Black) for categorising creative excellence. She outlined a hierarchy from destructive to legendary work. The case studies presented by them showcased brands such as ‘We Are Warriors’, ‘Jersey Pay’, ‘Proudly Second Best (IKEA)’ as fresh, innovative and contagious ideas. Evans and Drake also highlighted the Five P’s approach—understanding the problem, generating possibilities, choosing what to push, building a prototype, and making a pitch which was exemplified through a brainstorming session with Heinz and subsequent team presentations.
Next, Amazon miniTV held a masterclass on Brand Integration. Vijay Iyer, Director, Amazon Ads India and Amogh Dusad, Head of Content, Amazon miniTV led the session. The masterclass highlighted the growth in free video viewership in India and the effectiveness of brand integrations on video streaming services like miniTV in driving advertising impact. It provided an overview of various integration formats, amplification approaches, and performance metrics, which make miniTV a suitable proposition for marketers looking to reach and engage Indian consumers through relevant video content.
The first half of Goafest 2024 Day 2 was wrapped up with an informative masterclass on Hall of Flame – The Olympics Masterclass by Sports18 and JioCinema, presented by Chandan Roy. The masterclass provided a unique perspective on the world of the Olympics and sports. Chandan shed light on the birth of the Olympics, its viewership, and its broader significance. He explained that the Olympics reflect the political and economic strength of a country and serve as a source of national pride, with people desiring their country to win regardless of the sport. Chandan emphasised, ‘The Olympics is a force for good’. He also discussed India’s aspiration to host the Olympics in the future. Chandan mentioned that as a platform, they are striving to bring the Olympics to a larger audience. To support this effort, they have created a show called ‘Get Set Goal’, hosted by Dinesh Karthik. Given that the majority of India’s sports audience consists of cricket lovers, the vision behind this show is to leverage cricket to spread awareness about the Olympics.
Neville Shah Takes Creative Command as FCB Kinnect’s New CCO
Mumbai, May 21, 2024: FCB Kinnect, part of FCB Group India, welcomes Neville Shah as its new Chief Creative Officer, representing a pivotal moment in the agency’s continuous creative progression.
As Chief Creative Officer, Neville will partner closely with FCB Kinnect’s CEO Rohan Mehta and COO Chandni Shah to lead the offices for FCB Kinnect and FCB/SIX across the country. He will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue elevating the work across the network.
With over twenty years of experience, Neville emerges as a profound creative leader for the modern era, consistently advocating for curiosity. He has worked on brands like Mondelez, Bajaj Auto, Chevrolet, Standard Chartered Bank, Star Sports, Amazon, and more, embracing uniqueness and steering them toward the quest for creative brilliance.
On his appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said, “Neville joins us at such an exciting time for the FCB Group in India, where we are forging a new phase of growth and glory. His passion for modern creativity and adeptness at leveraging data and technology make him an exceptional addition to our team. Under his leadership, we will continue to foster an environment that celebrates creativity as an economic multiplier, empowers talent, and produces globally benchmarked work that sets the standard for innovation and excellence in our industry.”
Rohan Mehta, Chief Executive Officer of FCB Kinnect and FCB/SIX India, “said on the appointment, Neville’s professional journey has been truly remarkable, marked by outstanding growth. We are excited about the opportunity this presents for our young creatives to enhance their craft under his mentorship. In today’s advertising landscape, humour serves as a powerful catalyst, and with Neville we anticipate leveraging this element even more effectively for our brands. With him at the helm, we aim to foster a unified creative culture at FCB Kinnect, where innovation is a collective pursuit that spans across verticals, to deliver unparalleled digital-first creative solutions to our clients.”
Neville Shah, Chief Creative Officer of FCB Kinnect, added, “I am very excited to be part of FCB Kinnect. Every conversation has been about driving great creative work and strengthening creative culture. There is so much talent, so many resources to make great things happen here. We are in the business of ideas and great ideas are what we will chase. It’s what will help our clients win and put us on the global map. The agency and the group are rife with ambition and there’s no better time to start this journey.”
CANVAS WORLDWIDE AND BRXND FORGE STRATEGIC PARTNERSHIP TO PIONEER AI INNOVATION IN MEDIA & MARKETING SERVICES
NEW YORK, May 7, 2024 – Canvas Worldwide, the world’s second-largest independent media agency, is thrilled to announce a groundbreaking partnership with BrXnd, a leading artificial intelligence solutions provider. This strategic alliance, set to redefine the landscape of media and advertising, will run the gamut from research and collaborative initiatives to licensing cutting-edge tools and technologies.
Stemming from a transformative AI Summit at Canvas Worldwide last December, BrXnd Founder Noah Brier educated a diverse audience on AI’s potential across advertising disciplines, with insights from industry leaders and outside partners such as Clinch and Getty. Brier emphasized AI’s immediate application, empowering every team member with tangible tools and knowledge they could take back to their desks immediately.
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The collaboration between the two organizations, rooted in a history of successful partnerships between Canvas Worldwide CEO Paul Woolmington and BrXnd Founder Noah Brier, epitomizes pioneering excellence. “Combining our expertise to innovate on new levels feels like a perfect fit,” remarked Woolmington, emphasizing the actionable ideas BrXnd offers employees for everyday use.
To deepen the partnership, Canvas Worldwide is utilizing a range of advanced AI tools and technologies from BrXnd to strengthen its capabilities. Concurrently, the agency has established an internal multidisciplinary AI Council, a group focused on researching and advancing AI initiatives agency-wide. The Canvas Worldwide AI Council has facilitated innovative AI applications, from streamlining financial processes to acquiring cutting-edge BrXnd research tools like the consumer insights platform Natalie. This platform is poised to revolutionize the agency’s insights-driven strategies.
“Canvas Worldwide’s unwavering commitment to leading in technological advancements is undeniable,” remarked Noah Brier, BrXnd Founder. “Their relentless pursuit of AI-driven efficiency and innovation, benefiting clients across the organization, is truly remarkable. We are enthusiastic to collaborate and drive business goals that set a new industry standard.”
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“This partnership with BrXnd marks a significant milestone for Canvas Worldwide as we continue to prioritize innovation and technological advancement in the ever-evolving media landscape,” said Paul Woolmington, CEO of Canvas Worldwide. “We are anticipating transformative projects that will push the boundaries of media and advertising, ensuring Canvas, and our clients, stay at the forefront of an increasingly digital and data-driven world.”
Canvas Worldwide’s internal AI Council believes AI’s impact spans all advertising disciplines. The agency is committed to ensuring every team member benefits from AI’s transformative capabilities, driving innovation and efficiency across the organization. Looking ahead, Canvas Worldwide is proud to sponsor the BrXnd Marketing x AI Conference in New York this May and plans to host another AI Summit at the agency’s LA Office in Q3 this year, continuing its dedication to AI integration and innovation.
ABOUT BRXND.AI
BrXnd is at the forefront of exploring the intersection of brands and AI. Founded by industry-veteran Noah Brier, BrXnd produces conferences, content, code, and consulting that helps brands and marketers build intuition and find real-world applications for AI. BrXnd’s conferences bring together marketers, technologists, and creatives to discuss the challenges and opportunities presented by AI in an intimate, inspiring atmosphere focused on real-world applications over speculation. Learn more and subscribe to the BrXnd Dispatch at https://brxnd.ai.
ABOUT CANVAS WORLDWIDE
Named one of Ad Age’s 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides innovative marketing solutions for brands looking to challenge conventional thinking. Launched in 2015, the agency is dual headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver, and Atlanta. Canvas Worldwide services world-class clients such as Hyundai, Kia, Genesis, MGM Amazon Studios, STARZ, Dolby Laboratories, Edward Jones, McDonald’s, Zillow, GT’s Living Foods, and more. The agency has been named an Adweek Breakthrough Agency of the Year as well as “Most Innovative Agency” by Campaign US. The company’s culture is built around the idea that to achieve anything great, one must always “Challenge the Comfortable.” Learn more at www.canvasworldwide.com.
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Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO – a creative-tech solutions company
Mumbai/Kolkata, 09th May, 2024: Shreyansh Baid, Founder & CEO, Shreyansh Innovations, Fanindra Jain, Creative Lead – Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, Digitas & Managing Partner, Jack in the Box Worldwide, has ventured into the creative technology business with their new initiative, DO.
DO is a creative-tech solutions company that bridges the art of storytelling with modern day interaction design and technology to deliver unique, lasting solutions. This approach focuses on impactful outcomes rather than short-term wins, offering a modern-day creative-tech stack to clients seeking custom marketing solutions.
At the core of DO, the founding partners collectively contribute to over 6 decades of storytelling, technology and brand building experience into a company that boasts about its hyper personalized solutions, not templated services.
As a collective of young creative technologists, DO stands at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click.
Shreyansh, Founder & CEO of DO says, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”
Rishi, SVP – Business, Strategy & Founding Partner says, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.
Fanindra, Creative Lead & Founding Partner says, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data & tech demands all the more IMAGINATION and EXPERTISE today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.”
LS Digital Joins Hands with London & Partners to Make Deeper Inroads into the UK Market
India, 07 May 2024: LS Digital, a leading independent digital marketing transformation company, has announced that it has entered into collaboration with London & Partners, a leading business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital strengthen and consolidate its presence in the UK through events and promotions.
Commenting on the partnership, Pawan Wankhede, Business Head (UK Operations), LS Digital said, “This collaboration is a testament of our commitment in the UK market where we are certain that LS Digital’s DMT solutions can provide tremendous value to businesses here. I look forward to this association with London & Partners and am confident of achieving much success with them.”
London & Partners specialises in supporting high-growth businesses to accelerate investment and growth in London and internationally. This includes providing guidance on everything from setting up an office space or a bank account to facilitating introductions within the wider business ecosystem and accessing key industry events.
Janet Coyle CBE, Managing Director of Grow at London & Partners said, “We’re delighted to welcome LS Digital to London and support them with their growth ambitions in our thriving business ecosystem. This undoubtedly marks an incredible milestone and next step for LS Digital and is a testament to how London continues to be a go-to destination for Indian tech startups aiming to go global.”
This partnership is a step towards LS Digital’s strategic plans to become a global leader in the delivery of DMT solutions. The company will focus in the European and the UK market by expanding its Centre of Excellence, a specialized unit of skilled and experienced digital marketing professionals using standard processes and latest technology to deliver excellence in digital marketing to clients. CoE from LS Digital is an efficient, cost-effective mechanism of acquiring / hiring / utilization of specialised resources.
About LS Digital
LS Digital is a Leading Independent Digital Marketing Transformation (DMT) company from India. The company comprises of four entities, LS Digital, Media and Measurement and Transformation Consulting company, Langoor, CX & Web 3.0 company, F1 Studioz, a UI/UX company, and Social Panga, a digitalfirst creative company, that have come together to form a global DMT brand. LS Digital is building India’s first DMT network for the World. Using
#ChallengeTheNow as guiding mantra for the marketers, LS Digital is empowering the brands to construct a digital future. With 1200+ professionals with different skillsets and over a decade of experience, LS Digital is committed to provide integrated digital marketing transformation solutions to brands and partner with them in their digital journey to grow their businesses. LS Digital offers the most comprehensive suite of digital marketing services through its six-pillar DMT framework; Data & Insights, CX, Innovations & Technology, Media, UI/UX, Creative & Communication.
For more details, visit: https://www.lsdigital.com/