Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024
Google revealed that, as part of a plan to phase out third-party cookies, which marketers use to track users, it will start testing a new feature on its Chrome browser. From January 4th, the tech giant will begin its much-awaited purging of the internet’s cookies. It will block them for 1% of Chrome users, or roughly 30 million people. Users will notice a small eyeball logo in the URL bar when Tracking Protection is enabled. In the event of disruption, they will be prompted to deactivate Tracking Protection for particular websites. They will also be given the option to disable it altogether. This marks a significant milestone in Google’s Privacy Sandbox project. The initiative seeks to replace cookies with what it claims is a more effective form of tracking for efficient user privacy.
Google finally intends to phase out third-party cookies
In the second half of 2024, Google intends to fully phase out the use of third-party cookies for users. This marks a significant first step in Google’s Privacy Sandbox Initiative. It aims to replace cookies with an alternative tracking mechanism called “Tracking Protection,” which Google assets in a more privacy-oriented manner. The initiative comes nearly four years after third-party cookies were disabled in Firefox and Safari.
However, the timeline is contingent upon resolving antitrust issues brought forth by the Competition and Markets Authority (CMA) of the United Kingdom. In addition to keeping an eye on the company’s largest revenue stream, advertising, the CMA has been looking into Google’s proposal to stop supporting some cookies in Chrome. This is because the watchdog is concerned it will hinder competition in the digital advertising space.
Read More: Google’s Phasing Out of Third-Party Cookies: A Paradigm Shift in Digital Advertising
How were third-party cookies beneficial to advertisers?
Cookies are unique files that let websites and advertisers track a user’s browsing behavior and identify them individually. Advertisers claim that the removal of cookies from the most widely used browsers in the world will restrict their capacity to gather data for customized advertisements and force them to rely more on Google’s user databases. Online organizations have used third-party cookies as their main method of tracking users’ activities for decades. These cookies give websites the ability to work with different businesses, like Google, to track users’ online activities. A significant change in digital tracking tactics is reflected in the impending demise of third-party cookies.
So-called “third-party cookies” have been the main method used by websites and tech companies to track users online for the past 30 years. For example, after a user has added shoes to their cart, they will see online advertisements for those shoes over time. Third-party cookies come into play here. These cookies enable websites to collaborate with numerous businesses, such as Google, to monitor user activity on the internet. Although it is fantastic for businesses, the fact that so many companies can retain user browsing history is terrible for user privacy.
Privacy Sandbox Initiative
Google stated that users can use the symbol to the right of the address bar to temporarily turn cookies back on for 90 days if necessary. It is incase if the website isn’t functioning properly without third-party cookies. If Chrome detects any problems with a website through indicators like repeated page refreshes, it will prompt the marketer to take this action. Chrome continues to track users, and it does so in a manner different from that of Firefox and Safari. However, the majority of users don’t bother switching browsers, and Google’s brand-new Chrome version is at least better for privacy as it discloses less information about the user’s online activities. As part of the Privacy Sandbox Initiative, Chrome users can choose to enable or disable cookie replacements. If users find the idea objectionable, they can still disable these tools through their browser’s settings.
Read More: End Of Third-Party Cookies, What Is There For Marketers: Takeaway!
Optional Tool to disable cookies
Google has added a new set of tools to the Chrome browser. These tools allow it to track users’ online activities in place of third-party cookies. Using this new strategy, users’ data is preserved on their devices by grouping them into discrete “Ad Topics.” Websites can request a user’s classified group but will not obtain personal data. This is different from traditional cookie-based tracking techniques. Websites can ask Google which categories users fall into. However, they will not be able to identify users precisely (at least not with cookies).
A strategic move aligning with rising user privacy concerns
Google’s strategic action is in line with an industry-wide trend toward enhancing user privacy. It is a result of increased regulatory scrutiny and consumer demand for stricter protection against unwanted data tracking and profiling. There will be some bugs because this is a significant alteration to the way the internet functions. Cookies are used for much more than just spying. They also store information about user logins, what they have in their carts, and many other useful features. Despite Google’s efforts to identify and remove malicious cookies, there will always be early failures
Read More: GroupM and Google Announce Post Third-Party Cookie Readiness Program
Google Plans to Introduce Programmatic Support for Limited Ads
In Q1 2024, Google plans to introduce programmatic support for Limited Ads. The purpose of this new feature is to minimize the use of personal data for ad personalization by giving publishers the ability to serve ads to consumers in a restricted manner. Limited ads prevent personal information from being gathered, shared, and used for personalizing ads. Consequently, some ad features are not available for Limited Ads, including interest-based categories, remarketing, and audience targeting. Publishers who choose to use this new programmatic assistance will be able to profit from the demand for contextual programmatic content coming from
- Google Demand
- Authorized buyers
- Open bidding
- SDK Bidding.
With programmatic demand, this feature gives publishers the opportunity to potentially boost revenue. When choosing whether or not to use invalid traffic-only cookies, it is advisable to consult the legal department for guidance as there may be legal ramifications.
What are limited ads?
In essence, limited ads allow publishers to offer consumers a restricted selection of ad formats. Limited ads accomplish this by disabling the gathering, sharing, and utilization of personal information for ad personalization. Some ad features are not available for limited ads because they disable all personalization of ads that need a local identifier. Among the primary features of the unavailability of ads are:
- Any sort of ad personalization
- Audience targeting
- Remarketing
- Interest-based categories
- Mobile carrier targeting
- Conversion (and in-app conversion) metrics.
Read More: Amazon Prime Video to Introduce Limited Ads in 2024
What is invalid traffic?
Any traffic that is not produced by a real user with a legitimate interest is considered invalid traffic. This can include:
- Accidental clicks caused by intrusive ad implementations
- Fraudulent clicking by competing advertisers.
- Advertising botnets and more.
It’s crucial to remember that Google continues to mandate, without requiring user consent, the use of local storage for programmatic demand and invalid traffic detection-only cookies. Publishers are not required to utilize the new programmatic feature, though. Google recognizes that publishers are subject to different laws and regulations regarding user consent. It is therefore recommended that publishers check with their legal departments to see if this programmatic feature complies with their policies and specifications.
Why do publishers need to consider this?
The new programmatic feature will be enabled by default as soon as it becomes available. Publishers will, however, be able to disable the feature if they so choose. Publishers must consider the possible effects of restricted ad personalization on user experience and revenue generation. Less relevant advertisements may be shown to users, which could affect how they view the publisher’s website. In addition, the lack of personalization could lead to a decline in engagement and a decrease in additional revenue from Limited Ads.
Programmatic bidding on limited ads is now an optional feature on Google since publishers are legally liable for the tools they employ. Moreover, opinions on whether user consent is required for local storage and invalid traffic-only cookies may differ. It implies, in a way, that there isn’t a solution that works for every publisher. Google suggests that in order to decide whether or not to use the new programmatic feature, publishers should consult with their own legal teams.
In summary, publishers should proactively review their current policies and procedures regarding user consent, even though Google has not specified a specific launch date for this feature. If qualified, publishers can decide if using this enhanced programmatic ad-serving feature fits their unique requirements and objectives.
Read More: Google Release Updated Ad Review Centre for its Ad Platforms
GroupM and Google Announce Post Third-Party Cookie Readiness Program
In collaboration with Google Chrome, GroupM, WPP’s media investment group, announced the opening of the world’s largest post-cookie technology readiness program. GroupM clients come together as part of this global initiative to gain a faster understanding of Google Privacy Sandbox APIs and how they are used in advertising. Clients who are willing to participate will have access to the learning program, which will enable them to evaluate and enhance their preparedness for third-party cookie deprecation in a practical setting with their own audiences and products. The collaboration’s goal is to eventually replace Chrome’s current reliance on third-party cookies.
Readiness Program for post-third-party cookies
In collaboration with Google Chrome, GroupM has introduced the first global post-cookie technology readiness initiative. To assist with technical troubleshooting, clients will be able to anonymously share test results. Additionally, as the test progresses, Google representatives will provide resources and direct feedback to GroupM clients. For the time being, they will only be offering this to GroupM. GroupM intends to utilize its global reach as the top media-buying agency to perform a meta-analysis of individual brand tests. The data will be anonymized and aggregated to facilitate learning and ultimately produce a meta-study.
Additionally, GroupM’s ad-tech partners’ solutions will be tested on the market first for participating advertisers. In a post-cookie world, the program is supposed to educate clients on targeting, optimization, and measurement of digital investments in display and video. Participating brands may share their thoughts on Privacy Sandbox features and utilize their current media plans and budgets without having to make any additional financial commitments.
Read More: GroupM and Amazon Ads Partner for Creator-Led Shoppable Format
Characteristics of the program
Unified Guidelines: GroupM is developing a unified testing framework based on the post-cookie testing guidelines provided by the UK’s Competition and Markets Authority (CMA). GroupM will collaborate with ad tech partners and advertisers to comprehend their plans for integrating privacy technologies. These will include Privacy Sandbox APIs and will overlay pertinent tests when feasible.
Anonymous Data: In addition to the brand’s own Privacy Sandbox program, GroupM will perform an anonymized meta-analysis across individual brand tests in order to maximize the learning potential for each participating advertiser. As part of group learning and ultimately a meta-study, this data will be aggregated and anonymized.
Enhanced Learning: With global ad tech partners, participating advertisers will have direct access to testing across GroupM alpha and beta. Participating clients will gain access to GroupM’s collective knowledge. Additionally, they will learn at the forefront of this industry-altering change as first-to-market testers.
What’s in it for advertisers?
This program offers advertisers the chance to prepare for the eventual deprecation of third-party cookies. It paves the way for brands to target, optimize, and measure without them. One of the many ways GroupM will assist clients in modifying their marketing strategies to stay relevant and successful in a post-cookie world is through this program.
Read More: Google Release Updated Ad Review Centre for its Ad Platforms
Google’s third-party cookies phaseout
Subject to resolving any competition concerns with the CMA, Google confirmed its plans to start deprecating third-party cookies in Chrome in H2 2024. It is doing so in an effort to better protect people’s online privacy. With GroupM and Google launching a post-cookie readiness program, it appears that the era of long-standing tracking and targeting technology is drawing to an end.
GroupM – Google Chrome partnership
GroupM will be in a better position to assist its clients in developing digital strategies that make use of Privacy Sandbox technologies. This is thanks to its partnership with Google Chrome. Learnings will be made available to GroupM. Moreover, participating clients prior to the scheduled deprecation date of third-party cookies in Chrome. Along with important ad tech partners, they can also offer input on Privacy Sandbox features. They can further assist in defining new internet privacy regulations that allow online content creators and publishers to maintain free content. Through the use of current media plans and budgets, the Privacy Sandbox program optimizes current campaigns. It does so in a way that is both future-proof and privacy-centric without requiring additional funding.
Here’s what they said
Christian Juhl, GroupM’s Global CEO said
We strongly believe advertising can and should respect people’s privacy while continuing to deliver exceptional value for consumers and advertisers. Since Google publicly declared their intention to deprecate third-party cookies, we’ve been collaborating closely with the Chrome team, our clients, and other partners to ensure our clients won’t miss a beat when the transition happens. The program we’re announcing today is an exciting step forward in that collaboration that will allow our clients to test existing preparations and enable us to develop new approaches where necessary.
Anthony Chavez, Vice President, Privacy Sandbox, Google added,
This program is a key step in our ongoing efforts to ready the industry for the transition to the post-cookie era. GroupM is well equipped to help advertisers with their third-party cookie deprecation preparation efforts. Along with their ad tech providers, this initiative will help GroupM’s clients as they work to integrate the capabilities that the Privacy Sandbox provides. Through this readiness program, GroupM and its clients will play an important role in helping to create a more private internet for everyone.
Read More: Verizon Media Rolls Out Connect ID To Replace Third-Party Cookies
TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies
TripleLift, the ad tech platform boosting digital advertising across all screens made the first-ever large-scale test findings public, demonstrating the effectiveness of its recently announced first-party data targeting solution throughout the web. This includes cookie-restricted settings too. Results reveal that when a third-party cookie was not accessible, the offering significantly improved results for both advertisers and publishers. It also states that first-party data outperforms both cookie and non-cookie buys.
The solution, known as TripleLift Audiences, is especially successful in tackling approximately 50% of the internet that already works without cookies. Furthermore, it forges a new path as the sector gets ready for additional addressability disruptions in 2024. Currently, cookie-free environments account for 47% of all ad requests worldwide. Beginning in January 2024, Google is planning to phase out the use of third-party cookies throughout the whole ecosystem of its Chrome browser. About 90% of the open web will no longer be reachable in this way as a result of this change.
Advertiser Results
The outcome presented in collaboration with a significant international advertiser in consumer electronics demonstrated higher performance for impressions enhanced with publisher first-party data. When compared to impressions without first-party data, but with a combination of third-party cookies and no cross-domain identifiers, the advertiser obtained a 33% reduced cost-per-click. With delivery and analysis of 230 million impressions, the test was carried out on a large scale.
How publisher first-party data works
Since TripleLift Audiences’ introduction in June of this year, numerous brands and agencies have conducted sponsored campaigns utilizing its first-party data segments. This method produces curated segments utilizing publishers’ data to identify and reach audiences on their own websites, as opposed to placing cookies on visitors and tracking them throughout the web. With more than 10,000 sites now signed up, this method of quality targeting covers 800 contextual and behavioral audience segments. Furthermore, it also covers 30 billion daily ad impressions without the need for third-party cookies.
Read More: TikTok Expands Measurement Suite with First-Party Solutions
Publisher results
The test showed improvement for publishers as well, with CPMs rising by 26%. Publishers may now re-offer those views through first-party data targeting thanks to TripleLift Audiences. It enables them to monetize content that they were unable to target previously due to third-party cookie deprecation.
Due to two factors, TripleLift has been able to offer this service. First, it used the Zurich-based DMP 1plusX it acquired in 2022. It did so to build the advanced technology, data protection, and privacy requirements needed to develop a workable first-party data segmentation strategy. Second, it used its established, trustworthy connections with publishers to create integrated native ad products. Publishers and advertisers in the U.S. can both use TripleLift Audiences at the moment. In 2024, it will launch in European markets.
Here’s what they said
Ed Dinichert, Chief Revenue Officer at TripleLift said,
We have been discussing the coming cookie-pocalypse as an industry, but often forget that almost half the internet is already unaddressable. This is a boiling the frog moment happening right before our eyes. While many ideas have been proposed, there have never been concrete results showing that any one of them can address deprecation at scale – until now. This solution is effective for advertisers today.
Airey Baringer, VP of Product Management at TripleLift added,
First-party publisher data is underutilized in the programmatic ecosystem. TripleLift Audiences enables easy activation of first-party data to improve targeting on every impression, with or without third-party cookies. The data is superior and outcomes are improved for both publishers and advertisers. This is a win-win for the programmatic ecosystem. Publishers win because they monetize more of their inventory, leading to higher effective CPMs. Advertisers win because they can target more efficiently without third-party cookies, leading to lower CPCs and improved efficiency against all post-click metrics.
Paul Bannister, Chief Strategy Officer at Raptive commented,
TripleLift Audiences has enabled us to drive greater monetization of our inventory, putting more money into the pockets of the 5,000+ creators and publishers we work with – and first-party data is unlocking that opportunity. This presents a big advantage for us and other publishers in the ecosystem, and we’re excited to be at the forefront of testing these new cookie alternatives.
About TripleLift
TripleLift is an advertising platform aiming to elevate digital advertising with gorgeous creative, reliable publishers, useful data, and clever targeting. It assists publishers and platforms in monetizing their operations through more than 1 trillion ad transactions each month. The most popular companies in the world use technology to reach consumers through online video, linked television, display ads, and native advertisements. Because of its cutting-edge solutions, first-rate formats, and helpful professionals committed to enhancing their success, brand and enterprise customers choose TripleLift. The company is NMSDC certified, eligible for different spending targets, and is dedicated to economic inclusion as part of the portfolio of Vista Equity Partners.
Read More: Google’s Phasing Out of Third-Party Cookies: A Paradigm Shift in Digital Advertising
Google Opens Automatically Created Assets Publicly to Boost Efficiency
Google has made the most recent improvements to the conversational experience and automatically created assets for Google Ads available to the public. More users will be able to employ AI to increase the effectiveness of marketing campaigns. The new capability is an effort toward automating the workflow for advertising. ACAs were previously restricted to marketers running English-language campaigns during open beta. The ACAs, however, are now offered in seven other languages. In the upcoming months, automatically created assets will begin utilizing generative AI for advertisers with English assets in the U.S. and U.K. Google’s goal is to assist marketers in producing more assets that are better suited to users’ search queries.
A quick look at Automatically Created Assets
Automatically created assets are an opt-in campaign-level setting. Advertisers can select this setting to generate new assets (headlines and descriptions) to be used with the ones they already submitted for responsive advertising. These materials are created based on the specific context of each advertisement, which includes the landing page, current advertisements, and the ad group’s keywords.
Benefits of automatically created assets
Performance
It improves the efficiency of responsive search advertisements (RSA) by automatically adding more headlines and descriptions.
Relevance
Consistently improve the user experience on landing pages, ad copy, and inquiry pages.
Productivity
Reduce the amount of time spent manually writing effective ad copy.
Increase in Automatically Created Assets
The extension of automatically created assets is one of the most prominent improvements. Based on the unique context of an advertisement, such as the landing page or previous advertisements, this function generates personalized headlines and descriptions. The aim is to increase the Ad Strength indicator, which measures the efficiency of ads in responsive search campaigns. Marketers can remove any ACA they feel is unsuitable for their advertising. This feature, which was first only available in English, has since been made available in seven more languages. French, Italian, Japanese, German, Portuguese, and Spanish are among them.
ACAs can boost ad relevance by matching ads and landing pages better. However, it entails handing over authority to Google’s AI. For brands with severe compliance rules or industries with heavy regulation, this might not be appropriate. This is because the company won’t have complete control over the message of the advertisement.
Read More: Google Boosts Performance Max with URL Contains Targeting Tool
Utilize ACAs to deliver better-suited search advertising.
Advertisers will have two choices to start employing automatically generated assets:
- Turn them on by using the campaign setting
- On the Recommendations page, locate the “enable automatically created assets” suggestions and simply follow the on-screen instructions to get started
Create better search campaigns with Google Ads’ conversational experience.
The most recent large language model (LLM) innovation powers the conversational experience in Google advertisements. With the use of this technology, advertisers may communicate with Google advertisements in natural language to create campaign pieces. Building search campaigns makes it possible to achieve greater results with fewer resources. All that is needed for a campaign is the advertiser’s website URL, and Google AI will generate the rest. They will receive headlines and pictures from it. Marketers can interact with AI during each session to change suggestions and approve them prior to launching the campaign. Google has won praise for saving time and inspiring fresh ideas for advertisers during beta testing now taking place in the United States and the United Kingdom. Google intends to improve these capabilities even more and send them out to more marketers in the upcoming months based on early feedback.
Google’s Ongoing Application of Generative AI
By offering a more automated and effective workflow, the new generative AI features coming to Google Ads seek to reduce the complexity of contemporary digital advertising. Advertisers should be able to quickly handle changing customer behavior and the increasing need for more individualized and successful advertising tactics thanks to these new technologies. Google’s AI-powered upgrades to its ad platform offer capabilities that might greatly speed up the production and placement of ads, making them more effective and targeted in a world that is becoming more automated.
Read More: Google Secretly Alters Ad Auctions to Boost Revenue Targets
Google Secretly Alters Ad Auctions to Boost Revenue Targets
Google has acknowledged that it modified ad auctions covertly to hit revenue targets. The search engine regularly modifies the auctions it employs to sell search advertisements, raising the cost of ads and reserve pricing for the typical advertiser by as much as 5%. A Google executive acknowledged that the price of advertising fluctuated during the auction process to satisfy revenue goals. This week, Google’s advertising tactics were highlighted in an ongoing federal antitrust trial.
Google’s Executive Testimony
According to testimony from Jerry Dischler, Vice President and General Manager of Google’s Advertising Products, the company modifies its ad auctions to achieve set revenue goals. These modifications include price hikes of up to 5% without the advertiser’s knowledge. He admitted to the U.S. Justice Department during the Antitrust Trial that the business may have raised pricing for some inquiries by as much as 10%. The testimony is a piece of a bigger lawsuit in which the US DOJ accuses Google of illegally maintaining a monopoly on online search. As the trial goes on, more and more details are emerging about Google’s pricing adjustments, its rivalry with Amazon, and the effects of its policies on advertisers.
Read More: Google Boosts Performance Max with URL Contains Targeting Tool
Advertising Practices of Google
During the federal inquiry, Dischler also disclosed that the internet behemoth frequently modifies its ad auctions. Without telling advertisers, these changes are made with the intention of selling search advertising. He also expressed worries about revenue and the potential impact on employee morale of a big decline in Google’s stock price. This applies particularly to teams in expensive areas. He also made it clear that his intention was to think outside the box so they could fulfill their quota. The majority of Google’s income comes from search adverts. According to Dischler, the corporation will make more than $100 billion from search ads in 2020. Since 2012, Google’s ad revenue growth, according to the DOJ, has regularly been in the high teens.
So I always knew this was the case, but to see it actually stated by the VP of ads is astounding!
And what do you think smart bidding is? A smart way for Google to be able to easily manipulate ad prices! SMH pic.twitter.com/rwvpCmWC0M
— Anthony Higman (@AnthonyHigman) September 19, 2023
Changes in prices and Increasing Competition
Dischler acknowledged that some adjustments to auctions led to a 5% rise in expenses for regular marketers. In certain cases, price increases reached 10%. Nevertheless, he thought that a 15% price hike would cause the majority of marketers to go to rivals like Meta Platforms Inc. or ByteDance Ltd.’s TikTok. Even so, he admitted that he had no reason to think that Google wouldn’t continue to attract enough advertisers to grow its revenue.
Read More: Google Unveils Fresh Consent Management Rules for EEA and UK
The threat from Amazon
When it comes to retail advertising, Amazon is growing twice as fast. Amazon is currently posing a serious threat to Google in the retail advertising market. Dischler acknowledged that companies that make consumer goods have threatened to switch their advertising budgets from Google to Amazon.
Why do tweaking ad prices matter?
The argument made by the Justice Department that Google has an unlicensed monopoly may be strengthened if Google can increase ad prices without seeing considerable competition. Given that Google’s search engine is a free offering for users, the government is unable to apply this defense against Google itself. They can counter that greater competition might have addressed other problems like search industry privacy requirements.
Why did Google tweak search ad auctions?
To ensure that his team exceeded the sales goals that Google CFO Ruth Porat had communicated to Wall Street, according to Dischler, staff members allegedly shook the cushions. He penned the following to his employees in an email in May 2019:
If we don’t meet quota for the second quarter in a row and we miss the street’s expectations again, which is not what Ruth signaled to the street, so we will get punished pretty bad in the market. I care more about revenue than the average person but think we can all agree that for our teams trying to live in high cost areas another $100,000 in stock price loss will not be great for morale, not to mention the huge impact on our sales team.
Read More: Imagine Communications Join Forces with Google Ad Manager
US Govt. vs Google: Google Accused of Breaking Antitrust Laws
The commanding search engine Google is currently engaged in a civil lawsuit in Washington, where it is facing its greatest legal challenge yet. It is accused of breaking American antitrust laws. The tech business which is synonymous with online information searching, has used its enormously effective search engine to create a large industry encompassing cloud computing, advertising, and YouTube. The Alphabet-owned business grew up when antitrust regulation was less strict. This is especially against IT companies who create creative and frequently free methods for people to browse and utilize the internet.
The Department of Justice’s (DOJ) complaint focuses on two allegations: Google Search and whether the business utilized illegal agreements to oust competitors and harm customers and advertisers in the process. Google pays businesses billions of dollars to be the browser’s default search engine. In recent years, attempts to regulate Google and other digital titans have fallen short. In the absence of regulations, the government is attempting to regulate web competition and restrain internet gatekeepers using antitrust laws that date back 113 years. The trial’s verdict is expected to have effects that far beyond Google’s operations. It will reveal whether US regulators’ attempts to put Google’s practices on the radar and control the market will be successful.
Why is Google facing an antitrust lawsuit?
In a lawsuit filed more than three years ago, the DOJ and 38 states accused Google of illegally maintaining a monopoly in the online search and advertising sectors. In terms of market share, Google holds around 90%. The government further asserts that it upholds its supremacy by entering into limited contracts with phone and browser manufacturers including Apple, Mozilla, Samsung, and Verizon. The majority of American phones now come pre-installed with Google’s search engine, which the government claims is unlawful. Pre-installing or marketing competing search engines is prohibited per Google’s distinct contracts with Android-based mobile partners.
The DOJ claims that Google excludes competing search engines through these arrangements. Additionally, the government claims that Google’s billions of dollars in payments to partners have prevented rival search engines like Microsoft Bing and DuckDuckGo from gaining sizable market share. According to the DOJ, Google’s strategy of forcibly preloading its services onto smartphones running its Android software assisted the internet giant in keeping a monopoly. The states also contend that Google did not fully integrate Microsoft’s Bing into its well-known advertising engine, Search Ads 360. They contend, however, that Google favors advertising on its own platform and directs advertisers’ money there. This is accomplished by forcibly denying marketers the chance to promote choices that would best aid them.
Read More: Google Unveils Fresh Consent Management Rules for EEA and UK
What harm do Google’s agreements bring?
According to the Department of Justice, Google’s exclusive agreements with Apple and other parties restrict competitors from successfully vying for search market share or enhancing their products. Other businesses, like Microsoft, are unable to conduct enough searches to enhance their goods since Google freezes up all browsers and receives all inquiries. According to the authorities, it offers Google an unfair competitive edge. Due to Google’s agreements, innovation is further stifled because the firm is not required to enhance its search engine in order to retain market share. The DOJ also claims that Google increased the cost of advertising on its search sites by abusing its monopoly power.
How is Google countering the allegations?
Google claims that by giving browser providers what they want—a single default search choice for users—through its agreements with Apple and other parties, it fosters competition. Google claims that its commercial tactics are accepted and legal. It claims that the arrangement is comparable to a cereal manufacturer paying retailers to stick their cartons at eye level when it charges to appear in Mozilla’s Firefox or Apple’s Safari. Both businesses select Google because it consistently outperforms competitors rather than under the influence of revenue sharing or other inducements. Because consumers can alter their settings to change the default search engine, Google argues that the agreements do not preclude its partners from giving other search engines.
Google claims that users of Android smartphones can choose another search engine instead of the one that comes preloaded on their device. But because so few users do so, it cannot be interpreted as evidence of exclusive practices but rather as customers sticking with the better product. The leading search engine has additionally asserted time and time again that it faces many successful rivals in online search. The business cites TikTok and Amazon as thriving competitors. Google claims that despite the fact that they do not run general-purpose search engines, users go to these competing websites to find goods and content instead of using Google. The California-based business has added that the government is using faulty logic to single out the business due to its notoriety. The business thinks its success is a result of producing the best search engine.
Kent Walker, Google’s chief legal officer said,
We look forward to showing at trial that promoting and distributing our services is both legal and pro-competitive.
Read More: Google Boosts Performance Max with URL Contains Targeting Tool
What does the government need to prove to prevail in the trial?
The government must demonstrate that Google controls the economic sectors at the center of the case through monopoly power. They will attempt to persuade the judge to adopt a definition of a search engine that is rather rigid. They will also attempt to persuade the judge to disagree with Google’s claim that the search engine market is occupied by websites like Amazon and social media platforms like TikTok. The more competitive the market, the simpler it is for Google to claim that it lacks monopoly strength.
Additionally, the government must demonstrate that Google’s business relationships significantly lower competition between search engines. They must demonstrate that it prevented them from striking comparable agreements with device manufacturers and acquiring new clients. The DOJ will likely need to demonstrate how these company activities directly or indirectly affected consumers. This is highly likely to influence the judge’s decision to hear antitrust complaints.
What is the future for Google if it loses?
The decision might diminish Google’s importance and impact in the technology sector if it loses this case. There can be substantial repercussions for the business. It might restrict Google’s ability to contend in the market and reorganize the balance of power in Silicon Valley. The U.S. and its state partners are not seeking a monetary fine. Instead, they are asking for an injunction that would prevent Google from carrying on with the allegedly anticompetitive tactics. The firm could be disbanded by the court as a remedy. However, another trial will determine Google’s fate if the court finds that the firm violated the law. The DOJ could also request that Google be prohibited from entering into exclusive distribution deals. In doing so, it will allow competing search engines a greater presence on consumer electronics.
Paul Gallant, a tech-policy analyst at Cowen Washington Research Group stated,
Breaking up the company over unlawful payments to equipment manufacturers seems unlikely relative to the harm.
What does U.S. antitrust law say?
It is not against the law for a business to enter into an agreement with one client that excludes others. Such exclusive agreements are typical and receive little regulatory attention. When a firm lacks market power, it is unable to significantly impact the competition. However, if a large and strong business stops competitors from entering the market, exclusive agreements may be illegal under antitrust laws.
The U.S. – Microsoft Antitrust Trial
In 1998, the government filed a lawsuit against Microsoft. The company was acquitted of attempting to monopolize the market for internet browsers for Windows systems. In the court case, the DOJ won. It opened the door for competitors like Google and Facebook to succeed in the future. The trial court held that Microsoft had combined Internet Explorer with Windows OS and illegally attempted to obstruct Netscape Navigator. According to the DOJ, Google imitated Microsoft’s strategy from the 1990s. They state that it was in order to establish and preserve its own dominance in internet search and advertising. The comparison, according to Google, is incorrect.
Read More: Antitrust Complaint Filed Against Google in the EU!
Google Boosts Performance Max with URL Contains Targeting Tool
Performance Max (PMax) campaigns now include the ‘URL Contains Targeting Functionality’ feature from Google. The tech behemoth has yet again raised the bar in the fiercely competitive field of digital marketing. It is poised to transform marketing tactics with its latest product, URL Contains Targeting Functionality for PMax. The multinational software company has always sought to connect its technology with the goal of giving advertising useful solutions. By providing a clever gateway between advertisers and their target demographic, this feature raises the bar once again. Advertisers can manually specify the URL to show the PMax advertisements using the capability, which is also accessible in Dynamic Search advertisements (DSA).
What is Performance Max Campaigns in Google Ads?
PMax campaign is a Google Ads campaign type. What distinguishes it from the competition is its capacity to integrate smart bidding and targeting elements into a single goal-based campaign across the whole Google Network. It utilizes all of Google’s advertising platforms. PMax’s main objective is to assist advertisers in growing their visibility and conversions within the Google Network. The campaign type uses smart bidding, an AI-driven automated bidding technique, to optimize ad performance in real time. Depending on what is most effective at a specific place and time, advertisements are displayed in a variety of formats.
How does a PMax Campaign work?
Ad Optimization
Ads are automatically and dynamically optimized utilizing data provided by advertisers (including various assets tailored to each advertising channel, such as photos, videos, logos, and ad content).
Cross-channel advertising
Performance Max may choose when and where to display adverts across the Google Advertising Network. This is possible thanks to machine learning technologies. PMax displays ads where the target audience is most likely to interact.
Bidding and budget strategy automation
It uses ML and automation to increase conversions and maximize budget efficiency.
Campaign issue identification
Detects campaign problems automatically and offers a diagnostic insights tool. Every time a potential issue arises in relation to an account, billing, campaign status, some policy violations, ad strength, budget, and more, advertisers receive immediate alerts that include solutions to troubleshoot the issue.
Read More: Google’s Triple Treat- Unleashes a Trio of Updates to Elevate User Experience
A Deep Dive into URL Contains Targeting Functionality
Advertisers can manually specify the URL where the PMax adverts are displayed by using the URL Contains Targeting tool. It substantially improves ad optimization by enabling the deliberate routing of users to certain URLs, like blogs or about us pages.
The significance of URL functionality to advertisers
Advertisers can use this essential feature to remove non-monetizable pages from their ad campaigns. It gives them the ability to target and provide ads to audiences that are most appropriate for their offerings. By focusing on the URL-included feature, marketers may enhance conversions
URL Contains Targeting Functionality- How does it work?
Advertisers can target particular pages using URLs that contain a particular text string, or “Token.” It is important to note that a text fragment enclosed by a delimiter (:, /,?, +, &) is referred to as a token within URLs. It‘s vital to keep in mind, though, that this capability does not apply to all URL types. It cannot be utilized, for instance, with URLs like “electronicexample.com/servicemenu” since the term MENU is present after the targeted keyword SERVICES. However, URLs like “electronicsexample.com/services-menu/” are compatible with this feature. This is due to the ‘-‘ separating the keyword SERVICES from the word MENU.
Google’s URL Contains Targeting Functionality that eliminates uncertainty in ad tactics at a time when digital marketing is constantly changing, allowing advertisers to increase their reach and impact. With such potent features, it’s intriguing to wonder what Google may release next.
Here’s what they said
As reported by Search Engine Land, Google said
This is a new feature rolling out for Performance Max. We are bringing the same URL Contains targeting functionality from Dynamic Search ads (DSA) into Performance Max to better support DSA use cases in PMax as part of the voluntary upgrade we announced in July. This feature works exactly as it does in DSA today.
Read More: Google Unveils Fresh Consent Management Rules for EEA and UK
Google Unveils Fresh Consent Management Rules for EEA and UK
EEA and UK advertisers and developers who use Google AdSense, Ad Manager, or AdMob for ad serving will need to use the new consent management platforms (CMPs) starting next year. The Transparency and Consent Framework (TCF) of IAB Europe (the Interactive Advertising Bureau) has been incorporated into this platform and received Google certification. Google is always searching for ways to improve consent experiences in order to meet consumer needs and statutory measures. This demonstrates their commitment to transparency and control.
CMPs consent requirements
For CMPs collaborating with its partners who use display ads in the EEA and the UK, Google has implemented a novel rule. Ad Manager and AdMob partners have until January 16, 2024, to adopt the CMP adjustments. Google-approved CMPs evaluate against Google’s certification requirements focusing on TCF compliance. Publishers who fail to comply will face restrictions from delivering ads to EEA and UK audiences. The rule also covers the use of AdSense, Ad Manager, or AdMob. When serving ads, they will have to connect the verified CMP to the TCF.
Google has also stated that traffic from Google-certified CMP will continue to qualify for limited, personalized, and non-personalized (NPA) advertisements. Google will seek authorization for both on-platform and off-platform reconciliation. They further indicated that CTV inventory is not currently subject to CMP regulations.
CMPs that collaborate with its publishing partners. It will keep trying to certify them in accordance with the certification standard. Google thinks the advertising sector can develop a more consistent and trustworthy system for disclosure and consent by embracing IAB Europe’s uniform framework. Additionally, these activities will promote a more security-conscious digital advertising environment and the current advancements in user privacy.
The Transparency & Consent Framework (TCF).
The IAB’s TCF v2.2 is becoming a crucial component in supporting the industry participants, including Google, which is currently restructuring its framework to align with this. It has significantly altered Europe’s data privacy landscape. The TCF is a tool for transparency that depends on standardization. It makes it easier to comply with GDPR and the ePrivacy Directive’s specific requirements. It applies applicable concepts and requirements drawn from EU-level guidelines from the EDPB and national-level guidelines from Data Protection Authorities, to the unique situation of the online industry.
The TCF is an industry-wide voluntary norm placed on technology partners that support the distribution, personalization, or evaluation of advertising and content (third parties or vendors). It aims to assist them to collaborate with publishers of apps and websites (first parties) to offer users a standardized experience when they make privacy choices.
Users have the option to give or withdraw consent as well as exercise their “right to refuse” the processing of personal data through TCF. It contains basic practical standards for educating users, giving them privacy choices, and respecting those choices that are derived from guidelines of Data Protection bodies and the law.
Read More: Antitrust Complaint Filed Against Google in the EU!
What is the EU user consent policy?
According to this policy, advertisers must ensure specific disclaimers and consents are received from end users in the EEA and the UK. This will be done in case they choose to include or use any of the Google products that implement the policy. In the event of non-compliance, usage of Google products may be restricted or suspended, and the agreement may be terminated. The publishers must legally get the end users’ authorization before collecting, distributing, and using personal data for individual advertising. It is also crucial to keep track of the end users’ consent and give them explicit information on how to withdraw their consent.
A quick look at personalized and non-personalized ads
Personalized ads
Previously called interest-based advertising, it is a robust technique that enhances advertising authenticity for users while increasing ROI for advertisers. They enhance both the user and advertiser experience by enabling advertisers to focus their campaigns on user interests. Personalized ads are ads chosen for display based on previously gathered or past data. The user’s past search queries, actions, visits to websites or apps, interests, remarketing, etc are all included in this.
Non-personalized ads
These adverts do not predicate on previous user activity. They focus on users based on relevant data, like basic geo-targeting, the user’s location, web or mobile content, and keywords. NPA uses cookies or mobile ad identifiers for frequency capping, aggregated ad reporting, and contest ad fraud and abuse. One must get consent before using cookies or mobile ad tags as per the ePrivacy Directive in some EEA countries. NPAs will only be provided to users who have signed in with Google in the EEA and shared their age under-age consent set by GDPR.
Read More: Meta Adopts Consent Policy for Targeted Ads Data in Europe
Delve In What the Quarterly Results For Big Tech Titans Are Saying
The quarterly results for big tech companies are out. Here are some key takeaways for advertisers and marketers.
Microsoft
Microsoft’s fiscal year has been challenging on many fronts. The acquisition of Xandr, the ad-buying platform, and the increase in search volume revenues failed to produce satisfactory results, making Microsoft miss the mark in Q4. With continuous commitments to investing in artificial intelligence technologies, analysts predicted the quarter to be successful for Microsoft. The company attributed stagnant growth to a decline in advertising spending, which was lower than a quarter on quarter.
Its Talent Solutions contributed to the company’s revenue growth exceeding expectations. Despite the increased revenue, Microsoft reported a reduction in numbers due to low ad spending. The tech giant concluded it was due to marketing solutions decline. LinkedIn’s revenue increased due to growth in Talent solutions. Microsoft Cloud showed promising growth in all of its businesses with improvements in its verticals. Search and news advertising went up with the Xandr acquisition.
By the numbers:
- Revenue was up by 8% increasing to $56.2 billion.
- Advertising and news search revenues up to $86 million, a 3% increase including traffic acquisition cost, 8% increase excluding traffic acquisition cost.
- Azure Cloud revenue growth slowed from 27% to 26%.
- LinkedIn revenue increased by 5%.
- Microsoft Cloud’s quarterly revenue was 21% or $30.3 billion YoY.
Currently, the company is prioritizing developing and spearheading safe generative AI models and practices. Their aim is to help customers use Microsoft Cloud to make the most of their digital resources and drive operations control.
Satya Nadella, Chairman and Chief Executive Officer, Microsoft stated in the Q4 results announcement,
We remain focused on leading the new AI platform shift, helping customers use the Microsoft Cloud to get the most value out of their digital spend, and driving operating leverage.
Amy Hood, Executive Vice President and Chief Financial Officer at Microsoft cited,
Advertising spend was slightly lower than anticipated which impacted Search and News advertising and LinkedIn Marketing Solutions. For LinkedIn, we expect revenue growth in the low to mid-single digits.
She further added,
Even with share gains in our hiring business, growth will continue to be impacted by the overall markets for recruiting and advertising, especially in the technology industry where we have significant exposure.
Meta
Meta produced results in Q2 that exceeded analysts’ expectations. Revenues from advertising rose robustly. The revenue uptick signaled the social giant’s ad business recovery after previous years of gloom and cross-border concerns. Meta cited the increase in DAUs for Reels, the company’s short-form video content app. This attracts 200 billion people to Facebook and Instagram. The app also generated $10 billion annually, which is a $3 billion increase Q/Q.
The company credits the increase in ad revenues to Threads, the text-based app, and continued investment in artificial intelligence. The company ascribed the increase in ad impressions to a heightened focus on TikTok’s rival Reels and AI-driven products as the key factors in the positive outcome. Meta commits to AI advancements and data centers. The CEO has also highlighted AI as the focal point of Meta’s growth strategy. He predicts revenue from AI-powered structures for marketers, AI chat agents, and productivity tools for employees.
By the numbers:
- Revenue up to $32 billion, up 11%.
- Facebook DAUs are 2.06 billion on average, an increase of 5% year over year.
- Facebook’s MAUs of 3.03 billion increased by 3% year-over-year.
- Family daily active people (DAP) 3.07 billion on average, 7% up Yo-Y.
- Family monthly active people (MAP) 3.88 billion and 6% higher Yo-Y.
- Ad impressions in Q2 2023 increased 34% year-over-year and the average price per ad decreased 16% Yo-Y.
Susan Li, Meta’s Chief Financial Officer however stated that their ongoing commitment to invest in Reality Labs, Meta’s unit for metaverse-related initiatives negatively impacted their results. However, it will not hamper their ambition to spearhead metaverse developments.
Mark Zuckerberg, CEO of Meta added,
We had a good quarter. We continue to see strong engagement across our apps and we have the most exciting roadmap I’ve seen in a while with Llama 2, Threads, Reels, new AI products in pipeline, and the launch of Quest 3 this fall.
Alphabet
Alphabet, Google’s parent company overcame its advertising slump in the Q/Q, signaling a return to momentum with favorable results. The revival of their revenue graph was needed to reshape the competitive AI technology landscape. The Q2 results erased concerns about Google losing digital ad prowess to AI advancements on the financial forefront.
The company attributed the overall growth to increasing Google Cloud Services demand, which is anticipated to adopt AI as it advances. The rise in revenues can be traced to costs from YouTube subscriptions and the Pixel family’s content acquisition. YouTube witnessed a surge in stabilized ad spending despite competition from TikTok. Google Cloud revenues were up due to its AI-optimized structure which piqued consumer interest.
By the numbers:
- Revenue was $74.6 billion, up 7%.
- Ad sales rose 3% to $58.1 billion.
- YouTube revenues increased by 4% to $77 billion driven by brand advertising.
- Network advertising revenues were down 5% at $7.9 billion.
- Google Search and other advertising revenues were up 5%, to $42.6 billion.
- Google Cloud revenues are up 28%, at $23.5 billion.
Alphabet is certain that the money needed to finance AI advancements will come from Google’s advertising engine. As such, Google has predicted that it will face more difficulties not only from rivals like ChatGPT, Microsoft, and Bing but also from Amazon’s shopping unit and TikTok and Reddit in trending topics. As part of its efforts to strengthen cybersecurity capabilities, search, and advertising capabilities, the CEO mentioned that AI would be integrated across its product groups.
Sundar Pichai, CEO, said in the announcement,
There’s exciting momentum across our products and the company, which drove strong results this quarter. Our continued leadership in AI and our excellence in engineering and innovation are driving the next evolution of Search and improving all our services.
CFO Ruth Porat commented,
We expect elevated levels of investment in our technical infrastructure, increasing through 2023 and continuing in 2024. The primary driver is to support AI opportunities across Alphabet, including investments in GPUs and proprietary TPUs, as well as data center capacity. With all that said, we remain committed to durably re-engineering our cost base to help create capacity for these investments in support of long-term, sustainable financial value.
Amazon
Amazon released its second-quarter earnings, and the numbers were impressive. According to CEO Andy Jassy, Amazon saw developments in areas they had been steadily advancing in for the past quarters. The e-commerce giant attributes its revenue growth to the rise in price points, selections, and convenience available to its consumers. Amazon continues to see strong demand for everyday essentials, positive feedback from customers, and updates to its website, mobile apps, and customizations.
AWS growth stabilized in Q2. Moreover, it continues to grow with customers, partner networks, functionality, and operational presentation. AWS revenues were twice as high as any other provider. Amazon is constantly working to further AWS technologies and features to aid customers in leveraging generative AI, productivity, and security. Ad revenue increased due to performance-based advertising efforts, improved customer relevance of ads, and ML benefits to understand ROI and ad spending for brands.
By the numbers:
- $134.4 billion revenue, an increase of 11% Y-o-Y vs estimates of $131.5 billion by Refinitiv analysts.
- Advertising revenue is up 22% Yo-o-Y, to $10.68 billion.
- AWS sales revenue growth of 12% Yo-Y to $22.1 billion.
- Subscription service revenues including Prime memberships were up 14%, at $9.8 billion.
Amazon is currently working on enhancing Machine Learning models to help marketers access audiences that were difficult to reach with Amazon ads. During an AWS event in New York, Amazon also committed to enhancing generative AI-powered applications with the latest and improved pre-trained large language models (LLMs).
CEO Andy Jassy mentioned in the earnings call,
As the economy has been uncertain over the last year, AWS customers have needed assistance cost optimizing to withstand this challenging time. They have also needed assistance reallocating spending to new initiatives that better drive growth. We’ve proactively helped customers do this.
Apple
Apple reported their results for the third quarter that were better than their expectations, however, revenue was down Yo-Y. The company attributed the growth in its revenue to healthy iPhone sales across the world. Apple set an all-time high record for services revenues, including advertising, the app store, and music, exceeding its predictions. The slump in iPad sales revenue was accredited to the iPad Air launch in the prior year. They continue to invest in product enhancements to encourage customer satisfaction which was reported to be 98% across the U.S.
By the numbers:
- Revenue was $81.8 billion, down 1% Yo-Y.
- iPhone revenues are $39.7 down 2% Y-o-Y.
- $6.8 billion, down 7%, for Mac.
- iPad $5.6 billion, down 20%.
- Wearables home, and accessories revenues were $8.3 billion up 2% with expectations.
- Services revenue $21.2 acceleration of 8%.
Apple is releasing its most ambitious and advanced personal electronic device, the Apple Vision Pro early next year for ordinary consumers. It is currently only available to advertisers, content creators, etc for demo purposes and has received stellar reviews.
AI and machine learning will continue to be an integral part of product design. Apple is planning to introduce AI and ML-powered live voicemail in iOS 17. They have also invested in research into generative AI and continue to responsibly enhance their products with these technologies. This is with the goal of enriching people’s lives.
Tim Cook, Apple’s CEO said,
We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone. From education to the environment, we are continuing to advance our values, while championing innovation that enriches the lives of our customers and leaves the world better than we found it.
Luca Maestri, Apple’s CFO, further remarked,
Our June quarter year-over-year business performance improved from the March quarter, and our installed base of active devices reached an all-time high in every geographic segment.
Snapchat.INC
Snapchat reported its quarterly results and they were mixed. Although revenue was up Q/Q, it still saw a Yo-Y dip. Just like its competitors, Snapchat is grappling with a slump in advertising revenues. Snapchat also introduced an exciting and innovative AI feature a few months back to keep the platform happening and engaged. My AI, Snapchat’s AI chatbot is now integrated into group chats, recommendations, and ‘Lens’ suggestions.
By the numbers:
- Revenue was $1,068 million compared to $1,111 million the previous year
- DAUs 397 million, an increase of 50 million or 14% Yo-Y
- 4 million global users for paid subscriptions introduced in the previous year
This quarter, the social media company pledged to improve advertisers’ expectations through machine learning technology. It will do so to upgrade its framework, find creative approaches to measuring and optimizing ad spending, and encourage new leadership. Its continuous investment in ML infrastructure has improved company ranking and content personalization.
Snapchat believes that it will face healthy community growth in the next quarter with expected DAU increases of 405 to 406 million.
Evan Spiegel, Snapchat’s CEO said,
We are excited by the progress we have made delivering increased return on investment for our advertising partners, growing our community to 397 million daily active users, and reaching more than 4 million Snapchat+ subscribers.
Omnicom Media Group
Omnicom Media Group ended its second quarter of 2023 on a high note. The organic growth rate was up 3.4% compared to the previous quarter’s results, placing it within its projected range. Omnicom spearheads generative AI developments in the media business. Their ongoing strategic alliances with companies like Adobe, AWS (Amazon Web Services), and Microsoft help them do this.
The business has also promised to invest in media sales capabilities, environmentally friendly technology, and data from first parties. They are currently realigning their staff to match strategy choices and outlook.
By the numbers:
- 3.4% organic revenue growth in Q2 23, with $3,609.9 million revenue
- Advertising Media revenue growth was 4.2%, while organic growth grew by 5.1%
- Third-party costs which include supplier costs the company incurs when providing services to clients increased to $86.8 million
- Organic growth rate for Public Relations was up 0.1%, while execution & support decreased by 3.8%
John Wren, Chairman and CEO of Omnicom said in the announcement,
While the balance of the year will continue to see economic uncertainty, we are entering a dynamic and exciting new era for our company. Omnicom has secure leading positions in generative AI technologies and partnerships to deliver on our promise to achieve the best outcome for our clients and increase the operational efficiency of our company.
eBay
EBay has exceeded Wall Street’s expectations in all key metrics and delivered positive results. However, the marketplace’s weakened momentum among active buyers was worrying. Gross merchandise sales decreased also recorded.
In spite of this, the e-commerce marketplace believes that its increasing focus on AI integration into its platform will drive further user momentum. The company currently prioritizes laying a strong foundation for generative AI tools across the website to aid marketers and product listers.
By the numbers:
- Revenue was up to $2.51 billion, an increase of 5% from the previous year
- Advertising revenues were $367 million, up 33.5% Yo-Y.
- Promoted Listings revenue was up 47%, reporting $341 million
- The active buyer base declined by 4%
In the next five years, eBay plans to implement AI enhancements in every part of its organization. They are constantly integrating generative AI features into their site. They are also working towards reinventing the e-commerce landscape. Its work has already produced stellar results and hopes to deliver long-term results.
Jamie Iannone, CEO said,
The foundational work we’ve accomplished over the past 3 years has set us up for a new phase of innovation. Our teams are focused on thinking bigger and moving faster as we build game-changing features and functionality for customers to keep eBay at the forefront of eCommerce.
Read More: Advertise Your Brand in the Metaverse: The Future of Digital Advertising