In a significant development in the advertising and media space, Starcom India has been appointed as the media Agency of Record (AOR) for McDonald’s India in the South and West regions. This follows a competitive pitch process that began in April 2025, with key agencies such as Publicis and OMD in the fray.
The estimated size of the account is reportedly around ₹60 crore. Previously, Madison held the media duties for McDonald’s in these regions. While Starcom now takes over the South and West markets, OMD will continue to manage media responsibilities for the North and East, as the QSR brand maintains a region-specific agency structure across India.
Arvind R.P., CMO – McDonald’s India (W&S), said, “We welcome Starcom India as our new Agency of Record (AOR) for media. Starcom brings a strong blend of strategic thinking and future-forward capabilities across data, digital, and tech, making them well-placed to partner with us on our growth journey. We would also like to thank Madison for a collaborative partnership that has spanned over the past two decades.”
This new partnership adds to Starcom’s global association with McDonald’s. Back in December 2021, Publicis Groupe had strengthened its relationship with the brand on an international level by appointing Starcom as its lead national media agency in the U.S. The scope included national media planning, buying, digital marketing services, and customer data analytics.
This mandate marks a new chapter for McDonald’s India’s media strategy as it continues to evolve its brand presence across different regions with tailored, region-specific agency partnerships.
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