Published on: September 24, 2026
Raymond Lifestyle Limited has appointed Vineet Shah as Head – Omnichannel Media, with Shah moving into the role after serving as Vice President – Planning at Madison World.
Shah announced his new appointment through a LinkedIn post, writing: “Unboxed a new beginning, a box full of exciting opportunities, experiences and learnings. Pleased to share that I have joined Raymond Lifestyle Limited as Head – Omnichannel Media. Excited to be a part of an Iconic Legacy brand in an Omnichannel era.”
Shah was Vice President – Planning at Madison World from December 2025 to September 2026. Prior to that, he held the position of General Manager – West, where he led digital media planning and strategy for clients across FMCG, consumer durables and healthcare.
During his tenure, Shah worked on integrated campaigns, digital planning and media strategy for brands including Marico, Godrej Consumer Products, Godrej Appliances, Cipla Health and Asian Paints.
He previously served as Associate Media Director at PivotRoots, where he managed digital media initiatives supporting Prime Video’s film and series launches.
Shah had also worked with Madison World earlier in his career as Business Director, overseeing digital media planning for Marico’s brand portfolio.
His wider professional experience includes roles at Mindshare, PivotRoots, Draft FCB Ulka, Resultrix and Netcore Solutions, spanning digital media, planning, strategy and client responsibilities.
At Raymond Lifestyle, Shah will take on the omnichannel media mandate, bringing experience across digital planning, integrated media strategies and consumer-focused campaigns.
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